Matching Items (23)
Filtering by
- Creators: W. P. Carey School of Business
- All Subjects: Sustainability
- All Subjects: Millennials
Description
As millennials are growing and becoming the "the next big consumer market," understanding them is crucial (Paul, 2001; Kumar & Lim, 2008). This study will attempt to understand their processing of ads by observing the relationship between construal level theory and product type (i.e. hedonic vs. utilitarian). Construal Level theory suggests that individuals construe information at different abstract levels. High levels are characterized by abstract and general representation (e.g. thinking of moving as starting a new chapter of life) while low levels are characterized as including more concrete and contextual details (e.g. thinking of moving as packing boxes). Neither interaction nor main effect of product type was observed either as main effect or as interaction with construal level. However, a significant main effect of construal level was found showing that concrete and contextual (low construal level) information on advertisements makes them more effective and useful to millennials; influences purchase intentions more than ads construed in high construal levels; and, makes brands seem more credible, stable and truthful.
ContributorsSandoval, Daisy (Author) / Olsen, Douglas (Thesis director) / Hall, Deborah (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
The business models of the music industry are currently experiencing rapid changes. Services such as Spotify, SoundCloud, and Pandora offer methods of consuming music unlike any the industry has seen before. Consumers have shifted from wanting products (digital music and CDs) to using streaming services (Spotify, Pandora, etc.). This study analyzes the motivation for these changes and considers why people choose the avenues by which they experience music.
ContributorsDugan, Emma (Co-author) / Foley, Meghan (Co-author) / Bhattacharjya, Nilanjana (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The goal of this project is to gain and use knowledge of sustainability topics as a value-adding function for a business in the Tempe, AZ area and to develop the skills to approach and consult with business owners and staff about sustainable business options. Sustainability searches for a balance between society, economy and the environment where all three can thrive; therefore, the ideal project partner was a business that values the wellbeing of mankind, is locally owned and operated and promotes environmental stewardship. The Original Chop Shop Co in Tempe Arizona was appropriately selected. Throughout the duration of our partnership, I observed their daily routine, interviewed employees and managers and used the collected information to identify three areas of focus that have the largest potential to reduce The Original Chop Shop Company's impact on the environment. Information on the areas of recycling, composting, and food sourcing was researched and synthesized to make suggestions for ecofriendly changes to business practices. The scope of the project includes small changes in daily practices such as implementing a recycling and composting program and employee training sessions and minor investments such as purchasing a micro washer and silverware in order to eliminate nonrenewable plastic utensils. The scope does not include major renovations or investments in technology. The suggestions offered position The Original Chop Shop to conduct business in a way that does not compromise the health of the environment, society, or economy.
ContributorsFerry, Brianna Aislinn (Author) / Dooley, Kevin (Thesis director) / Darnall, Nicole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
This thesis was conducted in order to determine the role played by food miles metrics in making the agricultural industry more sustainable. In an effort to analyze the importance of eat locally this study utilizes a partial life cycle assessment. This study looks at oranges grown in Arizona and California and inputs such as water, energy, fertilizer, herbicide, pesticide, frost mitigation, and distance in order to conduct the partial life cycle assessment. Results of this study indicate that food miles are not as significant, in relation to overall energy input, as the locavore movement claims. This is because production processes account for a larger portion of the total energy used in the food chain than what these claims suggest. While eating locally is still a significant way of reducing energy use, this thesis shows that decisions about eating sustainably should not only focus on the distance that the products travel, but place equal, if not more, importance on energy use differences due to geographic location and in-farm operations. Future research should be completed with more comprehensive impact categories and conducted for different crops, farming, and locations. Further research is needed in order to confirm or challenge the results of this thesis. With more research conducted regarding this topic, ecological labeling of agricultural products could be improved to help consumers make the most informed choices possible.
ContributorsMaggass, Melissa Gail (Author) / Manuel-Navarrete, David (Thesis director) / Martin, Thomas (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
DescriptionAn examination of ways the pet retail industry can integrate sustainability into their internal operations by pursuing initiatives surrounding associate engagement, logistics/transportation, packaging/certifications, and water and energy conservation.
ContributorsSuch, Emily Marie (Author) / Dooley, Kevin (Thesis director) / Byers, Reynold (Committee member) / Mars, Carole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
Advertising to the Millennial Generation is an honors thesis project that combines research with a creative application. The thesis is broken into three main sections: a literature review of the Millennial Generation, three case studies identifying brands or advertising campaigns that have successfully reached Generation Y, and the application of these findings to an advertising campaign with additional marketing mix elements for Bose headphones.
Before creating a campaign targeting Millennials, this thesis first identifies which consumers belong in the Millennial demographic. The definition given looks beyond the ‘age 18-34’ demographic information and analyzes the generation’s unique characteristics, their feelings of being misunderstood by businesses, the importance of social media and technology in their world, and what motivates them to take action.
The subsequent case studies examine the advertising tactics of Barack Obama’s 2008 presidential campaign, the burgeoning social news and entertainment website BuzzFeed, and Beats by Dre headphones. Each of these brands successfully captured the Gen Y demographic group, with an emphasis on the younger end of the 18-34 age spectrum, and effectively communicated their understanding of Millennials’ culture. Each of the three campaigns contained social or digital elements to create engaging and relevant content for the niche of younger Millennials. Immediately following the case studies, best practices are outlined to summarize the findings.
Finally, a digital campaign is proposed for Bose headphones. The literature review, case studies, and best practices contributed to the culminating campaign, which will allow Bose to reach the younger Millennial audience.
Before creating a campaign targeting Millennials, this thesis first identifies which consumers belong in the Millennial demographic. The definition given looks beyond the ‘age 18-34’ demographic information and analyzes the generation’s unique characteristics, their feelings of being misunderstood by businesses, the importance of social media and technology in their world, and what motivates them to take action.
The subsequent case studies examine the advertising tactics of Barack Obama’s 2008 presidential campaign, the burgeoning social news and entertainment website BuzzFeed, and Beats by Dre headphones. Each of these brands successfully captured the Gen Y demographic group, with an emphasis on the younger end of the 18-34 age spectrum, and effectively communicated their understanding of Millennials’ culture. Each of the three campaigns contained social or digital elements to create engaging and relevant content for the niche of younger Millennials. Immediately following the case studies, best practices are outlined to summarize the findings.
Finally, a digital campaign is proposed for Bose headphones. The literature review, case studies, and best practices contributed to the culminating campaign, which will allow Bose to reach the younger Millennial audience.
ContributorsOechsner, Meredith Leigh (Author) / Montoya, Detra (Thesis director) / Ostrom, Amy (Committee member) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
This thesis conducts research into the emissions from ocean going vessels and the ports that they dock at and current methods that are being pursued to help reduce the environmental impact of the ocean shipping industry. The main emissions from the industry analyzed are particulate matter, oxides of nitrogen, oxides of sulfur and greenhouse gases. One method of reducing the environmental impact of the industry is through the improvement of the vessels. The vessels are currently being improved through the exploration of using liquefied natural gas (LNG) instead of bunker fuel. It has been found that LNG takes up less space, costs less, and has fewer emissions compared to bunker fuel, making it an ideal replacement as a fuel source. In addition to changing fuel sources, the International Maritime Organization (IMO) has created emission control areas around the United States and its territories mandating the use of ultra-low sulfur diesel within a certain range of land. There are two emission control areas with one being for the United States, Canada, and the French Territories of North America and the other for Puerto Rico and the U.S. Virgin Islands. For the North American nations it is 200 nautical miles, while for Puerto Rico and the U.S. Virgin Islands it is 50 nautical miles. This is an external pressure encouraging current shipping companies to switch to LNG as a fuel source. A second method of reducing the environmental impact of the ocean shipping industry is to improve the ports. The ports are being improved by utilizing alternative maritime power, reducing the emissions of vehicles at the ports, and engaging all of the stakeholders of a port. Alternative maritime power (AMP) is the use of shore-side power sources to power the auxiliary engines of vessels while they are hotelling, at dock. AMP is also referred to as cold-ironing and is effective in reducing emissions from vessels because the auxiliary engines are powered by electricity as opposed to fuel. This is an expensive option to pursue because of the high investment costs, but the Carl Moyer Program provides analysis for the cost-effectiveness of projects to justify the high costs. The second facet of port improvements is decreasing the emissions from all vehicles at the ports. The Port of Los Angeles has gradually been phasing out trucks with old engines and even banning them from entering the port. Cargo handling equipment has seen similar restrictions to reduce emissions. Finally locomotives have seen requirements implemented causing them to improve their engines while implementing idling restriction technologies as well. These improvements have yielded tangible and effective results for the Port of Los Angeles. These initiatives have resulted in a decrease in emissions from the port since their inception in 2005 to 2011 (2011 being the last year that data is available). In that time frame diesel particulate matter has been reduced by 71% at 634 tons, NOx has been reduced by 51% at 8,392 tons and SOx has been reduced by 76% at a total of 4,038 tons. The final part of port improvements this paper looks into is the integration and engagement of all stakeholders. The Port of Los Angeles has all but approved the Southern California International Gateway Project (SCIG) by Burlington Northern Santa Fe (BNSF) Railway. This project included the cooperation of BNSF, local unions, and local politicians to create a new rail yard that contains the highest sustainability standards for any rail yard. SCIG will employ numerous local people, require trucks to take alternative routes, reduce the amount of trucks on the highway, and help get products to consumers more competitively and efficiently. This will result in reduced emissions, decreased noise pollution, and less traffic congestion on Los Angeles highways. In conclusion it was found that real, effective, and cost-effective projects are being undertaken to improve the environmental impacts of the ocean shipping industry.
ContributorsAlbright, Joe Todd (Author) / Maltz, Arnold (Thesis director) / Dooley, Kevin (Committee member) / Brown, Steven (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
This thesis looks at the theory and empirical evidence that surrounds the debate between environmentalists and economists regarding the link between trade liberalization and environmental degradation. The main points of the theory are the scale, composition, and technique effects which, when aggregated, are ambiguous as the harm or benefit of trade's effect on the environment. The empirical evidence studied ranges in time periods from the early 1990s to 2011 and mainly focuses on the existence or absence of an environmental Kuznets curve for certain pollutant. However, the data still proves to be inconclusive. The debate about the possible link between trade and the environment is as important as ever, especially in regards to carbon dioxide emissions. Going forward, it is extremely important that international cooperation regarding emissions targets and abatement goals increases. Trade will prove to be an invaluable tool in this endeavor as it provides a mechanism for the spread of green technology as well as can be used as a method of environmental policy enforcement.
ContributorsCotterell, Emily Claire (Author) / Mendez, Jose (Thesis director) / McDaniel, Cara (Committee member) / School of Sustainability (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05