Matching Items (43)
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- All Subjects: Sustainability
- Creators: Department of Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In this paper, I analyze representations of nature in popular film, using the feminist / deconstructionist concept of a dualism to structure my critique. Using Val Plumwood’s analysis of the logical structure of dualism and the 5 ‘features of a dualism’ that she identifies, I critique 5 popular movies – Star Wars, Lord of the Rings, Brave, Grizzly Man, and Planet Earth – by locating within each of them one of the 5 features and explaining how the movie functions to reinforce the Nature/Culture dualism . By showing how the Nature/Culture dualism shapes and is shaped by popular cinema, I show how “Nature” is a social construct, created as part of this very dualism, and reified through popular culture. I conclude with the introduction of a number of ‘subversive’ pieces of visual art that undermine and actively deconstruct the Nature/Culture dualism and show to the viewer a more honest presentation of the non-human world.
ContributorsBarton, Christopher Joseph (Author) / Broglio, Ron (Thesis director) / Minteer, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Geographical Sciences and Urban Planning (Contributor)
Created2015-05
Description
This paper explores multidisciplinary curricula, services, and experiential learning in higher education on sustainability. Researchers attempt to understand sustainability as a formalized degree program, what frameworks and techniques are used to improve new disciplines, and how Arizona State University's School of Sustainability (SOS) improves sustainability education in higher learning. Secondary research includes a discussion on the history of sustainability as a discipline, the university as a social system, the role of university administration, the roles of professors and students, benchmarking and process improvement for curriculum development, and methods to bridge epistemologies in SOS. The paper presents findings from a study of the SOS undergraduate student experience that used focus groups to gather qualitative data and statistical analysis to analyze that data quantitatively. Study findings indicate that that measuring student perception of SOS's academic services, and understanding the social system of the university, helps administration, faculty, and students collaborate more effectively to enhance learning experiences.
ContributorsTom, Sharyn Paige (Author) / Haglund, LaDawn (Thesis director) / Ankeny, Casey (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but there seems to be a lack of transparency in this unregulated industry. The purpose of this thesis is to determine if the cosmetics industry is a good steward of the sustainability movement. Important terms and concepts relating to the industry will be discussed, then an analysis of sustainability focused cosmetic brands will be provided, which highlights the extent to which these brands engage in activities that promote sustainability. This is followed by an application of findings to a company that could benefit from using such practices. Overall, the analysis of the different brands proved to be shocking and disappointing. This is due to the sheer amount that scored very poorly based on the sustainability criteria developed. The cosmetics industry is too inconsistent and too unregulated to truly act as a good steward for sustainability. Though some companies in the industry succeed, these accomplishments are not consistent across all cosmetic companies. Hence, the cosmetics industry as a good steward for sustainability can only be as strong as its weakest link.
ContributorsMamus, Sydney Wasescha (Author) / Ostrom, Amy (Thesis director) / Kristofferson, Kirk (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
From 2007 to 2017, the state of California experienced two major droughts that required significant governmental action to decrease urban water demand. The purpose of this project is to isolate and explore the effects of these policy changes on water use during and after these droughts, and to see how these policies interact with hydroclimatic variability. As explanatory variables in multiple linear regression (MLR) models, water use policies were found to be significant at both the zip code and city levels. Policies that specifically target behavioral changes were significant mathematical drivers of water use in city-level models. Policy data was aggregated into a timeline and coded based on categories including user type, whether the policy was voluntary or mandatory, the targeted water use type, and whether the change in question concerns active or passive conservation. The analyzed policies include but are not limited to state drought declarations, regulatory municipal ordinances, and incentive programs for household appliances. Spatial averages of available hydroclimatic data have been computed and validated using inverse distance weighting methods. The data was aggregated at the zip code level to be comparable to the available water use data for use in MLR models. Factors already known to affect water use, such as temperature, precipitation, income, and water stress, were brought into the MLR models as explanatory variables. After controlling for these factors, the timeline policies were brought into the model as coded variables to test their effect on water demand during the years 2000-2017. Clearly identifying which policy traits are effective will inform future policymaking in cities aiming to conserve water. The findings suggest that drought-related policies impact per capita urban water use. The results of the city level MLR models indicate that implementation of mandatory policies that target water use behaviors effectively reduce water use. Temperature, income, unemployment, and the WaSSI were also observed to be mathematical drivers of water use. Interaction effects between policies and the WaSSI were statistically significant at both model scales.
ContributorsHjelmstad, Annika Margaret (Author) / Garcia, Margaret (Thesis director) / Larson, Kelli (Committee member) / Civil, Environmental and Sustainable Eng Program (Contributor, Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.
ContributorsCassidy, Delilah R. (Author) / Kappes, Janelle (Thesis director) / Klinkner, Lara (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
As society's energy crisis continues to become more imminent many industries and niches are seeking a new, sustainable and renewable source of electricity production. Similar to solar, wind and tidal energy, kinetic energy has the potential to generate electricity as an extremely renewable source of energy generation. While stationary bicycles can generate small amounts of electricity, the idea behind this project was to expand energy generation into the more common weight lifting side of exercising. The method for solving this problem was to find the average amount of power generated per user on a Smith machine and determine how much power was available from an accompanying energy generator. The generator consists of three phases: a copper coil and magnet generator, a full wave bridge rectifying circuit and a rheostat. These three phases working together formed a fully functioning controllable generator. The resulting issue with the kinetic energy generator was that the system was too inefficient to serve as a viable system for electricity generation. The electrical production of the generator only saved about 2 cents per year based on current Arizona electricity rates. In the end it was determined that the project was not a sustainable energy generation system and did not warrant further experimentation.
ContributorsO'Halloran, Ryan James (Author) / Middleton, James (Thesis director) / Hinrichs, Richard (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / The Design School (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2014-05
Description
Plastics continue to benefit society in innumerable ways, even though recent public focus on plastics has centered mostly on human health and environmental concerns, including their endocrine-disrupting properties and the long-term pollution they represent. The benefits of plastics are particularly apparent in medicine and public health. Plastics are versatile, cost-effective, require less energy to produce than alternative materials like metal or glass, and can be manufactured to have many different properties. Due to these characteristics, polymers are used in diverse health applications like disposable syringes and intravenous bags, sterile packaging for medical instruments as well as in joint replacements, tissue engineering, etc. However, not all current uses of plastics are prudent and sustainable, as illustrated by the widespread, unwanted human exposure to endocrine-disrupting bisphenol A (BPA) and di-(2-ethylhexyl) phthalate (DEHP), problems arising from the large quantities of plastic being disposed of, and depletion of non-renewable petroleum resources as a result of the ever-increasing mass production of plastic consumer articles. Using the health-care sector as example, this review concentrates on the benefits and downsides of plastics and identifies opportunities to change the composition and disposal practices of these invaluable polymers for a more sustainable future consumption. It highlights ongoing efforts to phase out DEHP and BPA in the health-care and food industry and discusses biodegradable options for plastic packaging, opportunities for reducing plastic medical waste, and recycling in medical facilities in the quest to reap a maximum of benefits from polymers without compromising human health or the environment in the process.
ContributorsNorth, Emily Jean (Co-author) / Halden, Rolf (Co-author, Thesis director) / Mikhail, Chester (Committee member) / Hurlbut, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Chemical Engineering Program (Contributor)
Created2013-05
Description
In this paper, I analyze the costs and benefits of waste prevention and zero waste initiatives that are inflicted upon society. The problem lies in the amount of human municipal solid waste (HMSW) resulting from human activities, especially as growing global urban population estimated to be producing three times as much waste as it does today (Goto, 2014). Landfill externalities are addressed to explain the purpose of this research. Additionally, the efficiency of diverting waste from the landfill is assessed; these diversion methods are recycling, composting, and the uses of TerraCycle. It is important to note the difference between waste prevention and zero waste: Waste prevention is simply reducing the amount of waste, whereas zero waste is aiming to divert HMSW for other uses other than going its final destination, the landfill. This research highlights tax policies and incentive-based approaches that cities currently enforce, as well as repercussions of these approaches. Waste prevention is explored from the user perspective and reactions to taxes on waste that were implemented to promote global sustainability, which can be seen from the primary data collected. I analyze the success of zero waste initiatives in the online marketing agency, Vertical Measures, comparing landfill waste diversion with the implementation of zero waste initiatives. This paper highlights the observations and results from this two-month analysis. With both the analyses of city regulations and first-hand application of zero waste and waste prevention methods, the findings suggest that the success of these initiatives depends on various factors including location and participant attitudes. This research and data can help provide insight for other small businesses for a more sustainable environment and workplace.
ContributorsPhong, Kellie Hue (Author) / Williams, Stanley N. (Thesis director) / Abbott, Joshua K. (Committee member) / Slaymaker, Alexandra (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
ContributorsL'Heureux, Kendall James (Author) / Foote, Nicola (Thesis director) / Alcantara, Christiane (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05