Matching Items (30)
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- All Subjects: Sustainability
- All Subjects: Millennials
- All Subjects: Travel
- Creators: W. P. Carey School of Business
Description
As millennials are growing and becoming the "the next big consumer market," understanding them is crucial (Paul, 2001; Kumar & Lim, 2008). This study will attempt to understand their processing of ads by observing the relationship between construal level theory and product type (i.e. hedonic vs. utilitarian). Construal Level theory suggests that individuals construe information at different abstract levels. High levels are characterized by abstract and general representation (e.g. thinking of moving as starting a new chapter of life) while low levels are characterized as including more concrete and contextual details (e.g. thinking of moving as packing boxes). Neither interaction nor main effect of product type was observed either as main effect or as interaction with construal level. However, a significant main effect of construal level was found showing that concrete and contextual (low construal level) information on advertisements makes them more effective and useful to millennials; influences purchase intentions more than ads construed in high construal levels; and, makes brands seem more credible, stable and truthful.
ContributorsSandoval, Daisy (Author) / Olsen, Douglas (Thesis director) / Hall, Deborah (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
The business models of the music industry are currently experiencing rapid changes. Services such as Spotify, SoundCloud, and Pandora offer methods of consuming music unlike any the industry has seen before. Consumers have shifted from wanting products (digital music and CDs) to using streaming services (Spotify, Pandora, etc.). This study analyzes the motivation for these changes and considers why people choose the avenues by which they experience music.
ContributorsDugan, Emma (Co-author) / Foley, Meghan (Co-author) / Bhattacharjya, Nilanjana (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
Inspired by my own experiences, I began this study to examine students' cultural engagement while studying abroad. Students' motivations to study abroad vastly vary and no two experiences are the same, due to the multitude of factors involved. Study abroad program providers and organizations frequently cite intercultural competence as a vital skill in the 21st century for all young professionals to build, and is often a goal of students to develop through their study abroad experiences. Before departure, some students may have a romanticized, grand vision of integrating themselves in a foreign culture and learning the language. Upon arrival, reality may prove to be quite different and students can get swept up in the novelty of living in a new environment and traveling with their new American friends from the same program. The vision of intercultural competence and foreign language acquisition gradually fades when realizing just how difficult they both are to achieve, especially in such a short time period. My hope is that this study can highlight issues that returned students of study abroad programs faced while abroad and can provide valuable insight for future study abroad participants into how to become more immersed in their host culture. By creating awareness of the merits of intercultural competence and the methods to develop it through study abroad, future students can become better equipped to have a more enriching experience. https://cultureasustudyabroad.wordpress.com/
ContributorsThoesen, Raquel Nathania (Author) / Scott Lynch, Jacquelyn (Thesis director) / Herrera Niesen, Carrie (Committee member) / W. P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The goal of this project is to gain and use knowledge of sustainability topics as a value-adding function for a business in the Tempe, AZ area and to develop the skills to approach and consult with business owners and staff about sustainable business options. Sustainability searches for a balance between society, economy and the environment where all three can thrive; therefore, the ideal project partner was a business that values the wellbeing of mankind, is locally owned and operated and promotes environmental stewardship. The Original Chop Shop Co in Tempe Arizona was appropriately selected. Throughout the duration of our partnership, I observed their daily routine, interviewed employees and managers and used the collected information to identify three areas of focus that have the largest potential to reduce The Original Chop Shop Company's impact on the environment. Information on the areas of recycling, composting, and food sourcing was researched and synthesized to make suggestions for ecofriendly changes to business practices. The scope of the project includes small changes in daily practices such as implementing a recycling and composting program and employee training sessions and minor investments such as purchasing a micro washer and silverware in order to eliminate nonrenewable plastic utensils. The scope does not include major renovations or investments in technology. The suggestions offered position The Original Chop Shop to conduct business in a way that does not compromise the health of the environment, society, or economy.
ContributorsFerry, Brianna Aislinn (Author) / Dooley, Kevin (Thesis director) / Darnall, Nicole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
This is a book proposal for a Study Abroad Survival Guide entitled "A Guide to Conquering Study Abroad: My Experience in Western Europe." It includes both a proposal and manuscript. The proposal is directed at Avalon Travel, a large publisher. The manuscript follows the book proposal and would also be sent to the publisher. My book highlights key things that students must know about going abroad before they go, while they are there, and when they get back. This information will be presented in a hard copy and an eBook. This book's purpose is to encourage students to study abroad and help prepare them for the adventures ahead. While studying abroad in Rome for a semester, I realized I wanted to help persuade students that studying abroad is an unbelievable opportunity, and wanted to help answer their questions that arise before and along the way. Distribution for this book will begin locally at Arizona State University before moving to other college campuses. The marketing focus will be on other Pac-12 Universities. Scouring the internet and library databases reveals no book that fills this niche of advising college students thinking about, or already studying abroad. Part of the reason I am the best person to write a study abroad survival guide is because I went abroad and had a very successful trip.
ContributorsPfeiffer, Ryan Edward (Author) / deLusé, Stephanie (Thesis director) / Foy, Joseph (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-05
Description
This thesis was conducted in order to determine the role played by food miles metrics in making the agricultural industry more sustainable. In an effort to analyze the importance of eat locally this study utilizes a partial life cycle assessment. This study looks at oranges grown in Arizona and California and inputs such as water, energy, fertilizer, herbicide, pesticide, frost mitigation, and distance in order to conduct the partial life cycle assessment. Results of this study indicate that food miles are not as significant, in relation to overall energy input, as the locavore movement claims. This is because production processes account for a larger portion of the total energy used in the food chain than what these claims suggest. While eating locally is still a significant way of reducing energy use, this thesis shows that decisions about eating sustainably should not only focus on the distance that the products travel, but place equal, if not more, importance on energy use differences due to geographic location and in-farm operations. Future research should be completed with more comprehensive impact categories and conducted for different crops, farming, and locations. Further research is needed in order to confirm or challenge the results of this thesis. With more research conducted regarding this topic, ecological labeling of agricultural products could be improved to help consumers make the most informed choices possible.
ContributorsMaggass, Melissa Gail (Author) / Manuel-Navarrete, David (Thesis director) / Martin, Thomas (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
DescriptionAn examination of ways the pet retail industry can integrate sustainability into their internal operations by pursuing initiatives surrounding associate engagement, logistics/transportation, packaging/certifications, and water and energy conservation.
ContributorsSuch, Emily Marie (Author) / Dooley, Kevin (Thesis director) / Byers, Reynold (Committee member) / Mars, Carole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
With everything that one achieves in life, without passion and dedication, one might find it difficult to reach the optimal result; this of course most definitely applies to my honor thesis. Prior to diving into the actual marketing pitch, I'll briefly provide support for it, by telling you a little bit about myself, why I chose this particular project, and conclude with my outlook for the future and how it pertains to this campaign.
ContributorsCarrarro, Melanie (Author) / Blasko, Vincent (Thesis director) / Giles, Bret (Committee member) / Gralen, Kevin (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
In the fall of 2012 I had the incredible experience of studying abroad in Rome, Italy. While there I was able to travel to several different European countries and experience the local lifestyle from a student's perspective. During my travels I found it difficult to find a succinct weekend travel guide for the city that I was in. Travel books are expensive and burdensome for backpackers, and wireless internet connection is rather scarce in European cities. I often found myself looking at a church or historical monument and not knowing why I was surrounded by tons of tourists. The entire semester I had hoped for a detailed, easy to read, itinerary for major European cities. I thought it would be even better to gear it towards young independent travelers. A guide for backpackers made by backpackers so to speak. No longer will student travelers feel the need to buy a $40 travel book for a country that they may only be spending a few days in. This guide will contain everything one needs to know such as where to sleep, what to eat and drink, and how much it will all cost. No longer will a young traveler be staring at a famous memorial and not know one piece of information about it. No longer will backpackers wanting to experience nightlife have to wander around a city until they find a tourist filled pub. "The European Explorer" will be the must have guide for all future backpackers. Much of my research is from personal experience. I was able to see firsthand what students enjoy, and what they do not enjoy while traveling. Based off of my itineraries I will use the internet and travel books to pull the most vital information and transform it into one itinerary. It is up to the user what he or she wants to do or see. There will be options for various interests such as art, religion, architecture etc. The itinerary as a whole is meant to be a grand trip of Europe, but can be divided up to the users liking. My sources vary from travel blogs and forums to history websites to travel books. I will be using approximately 2-3 resources for each destination. A forward to my thesis will include general vital information such as how to ride the rail, safety tips, and hostel information. This information is best to be read by the user before travel has started. Another addition will be an analysis of travel guides, including the history of them, the profitability of the guides, and the future of travel guides.
ContributorsTaubman, Daniel Jordan (Author) / Bruhn, Karen (Thesis director) / Piper, Erin (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor)
Created2014-05