This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

Much is still unknown about dominance hierarchies. Many different species form dominance hierarchies and each species have very different ways of forming these hierarchies. Some engage in various different dominance interactions to establish a dominant position. This experiment aims to use the ant species, Harpegnathos saltator, as a model to explore what sets dominant individuals, or gamergates in this case, apart from non-dominant individuals, or non-gamergates. H. saltator ants perform various different behaviors such as dueling, which is a mutually beneficial behavior, dominance biting, which is an aggressive behavior, and policing which is used to bring down those who are dominant. These behaviors can be used to study the importance of initiation and aggression in hierarchy formation. This experiment will explore how aggression through dominance biting, duel initiation, group size, and time period affect the formation of gamergates. To do so, socially unstable colonies of 15, 30, and 60 ants were video recorded for days until gamergates were established. Then, from the recordings, a period of high activity was selected and observed for dueling, duel initiation, dominance biting, dominance bite downs, and policing. The results showed that gamergates tended to perform dominance biting and dominance bite downs far more than non-gamergates during the period of high activity, but not as clearly with duelling and duel initiations. It was inconclusive whether or not the combination of both dueling and dominance biting was what set gamergates apart from non gamergates as different groups showed different results. Gamergates performed visibly more dominance bite downs than non-gamergates, so aggression may be important in setting gamergates apart from non-gamergates. In terms of group size, the smallest group had the least number of gamergates and the least activity, and the medium and large group had a similar number of gamergates and activity.

Currently, recycling is a major issue found throughout the world; however, one of the main issues, small format recycling, is still yet to be solved. The main objective of this paper is to discuss the issues surrounding recycling in general and more specifically small format recycling in order to develop a solution that can solve the problem. Working with InnovationSpace and people in industry, interviews were conducted in order to determine the best course of action to address the need of the sponsor, The Sustainability Consortium. After extensive research and interviews, it was determined that implementing a new MRF attachment to circulate small format back to the main residual stream would be the best course of action. This attachment would be modular for a MRF and could be implemented in order to gather more material while also producing higher quality recycled goods. This has major implications for the recycling industry and could help in making recycling profitable once again.