Filtering by
- All Subjects: journalism
- All Subjects: Sustainability
- Creators: Walter Cronkite School of Journalism and Mass Comm
- Resource Type: Text
- Status: Published
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
In recent years, advanced metrics have dominated the game of Major League Baseball. One such metric, the Pythagorean Win-Loss Formula, is commonly used by fans, reporters, analysts and teams alike to use a team’s runs scored and runs allowed to estimate their expected winning percentage. However, this method is not perfect, and shows notable room for improvement. One such area that could be improved is its ability to be affected drastically by a single blowout game, a game in which one team significantly outscores their opponent.<br/>We hypothesize that meaningless runs scored in blowouts are harming the predictive power of Pythagorean Win-Loss and similar win expectancy statistics such as the Linear Formula for Baseball and BaseRuns. We developed a win probability-based cutoff approach that tallied the score of each game once a certain win probability threshold was passed, effectively removing those meaningless runs from a team’s season-long runs scored and runs allowed totals. These truncated totals were then inserted into the Pythagorean Win-Loss and Linear Formulas and tested against the base models.<br/>The preliminary results show that, while certain runs are more meaningful than others depending on the situation in which they are scored, the base models more accurately predicted future record than our truncated versions. For now, there is not enough evidence to either confirm or reject our hypothesis. In this paper, we suggest several potential improvement strategies for the results.<br/>At the end, we address how these results speak to the importance of responsibility and restraint when using advanced statistics within reporting.
This thesis examines the current polarization of news media, specifically written journalism, either in newspapers or on news websites. Americans increasingly get their news from polarized sources, and that is leading to a large divide in information. This issue is also exacerbated by political idealogy. Furthermore, I explore how the traditional business model of advertising-based revenue is leading to more polarized news coverage. To combat this, I offer interventions for news organizations, including the importance of journalistic ethics and the possibility of more news organizations transferring to nonprofit status, which has gained traction in recent years. Access to accurate news and information is essential in a functioning democracy, and if polarization and issues in news continue, it will be harmful to America as a whole.
A guide to implementing empathy in crisis communications
Green Pages is a sustainability-focused magazine publication created by our team in response to the need for increased post-secondary awareness and interest in the ethical circular economy. The magazine, designed and written by Dale Helvoigt, Caroline Yu, and Anne Snyder is available digitally and free of charge so that students and non-students alike have access to information and resources regarding sustainability. Each article is thoroughly researched with references provided so our readers seek to continue their education into our content. The end goal of Green Pages is to foster interest in all individuals, especially young people, on the current environmental climate and the sustainable practices that can be adopted into one's lifestyle in pursuit of a "greener" future.
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
Shifting Horizons in Entrepreneurship, better known as SHE is a multimedia reporting project that explores the experiences and narratives of Arizona-based female business owners. This collaborative project uses multimedia reporting techniques such as writing, photography, social media and a podcast to showcase how women are making a space for themselves in entrepreneurship.
This thesis will examine possible connection points between the health of a local environmental/climate news ecosystem and that local community’s belief in and vulnerability to the effects of climate change in Central Appalachia and Northern Virginia. The three counties that will be studied in Virginia are Arlington, Buchanan and Wise Counties. This research will be mainly a hypothesis-generating descriptive analysis of data, coupled with both interviews with researchers and local experts, in addition to observations from relevant literature about the possible connections between availability of environmental news with climate change, institutional belief and climate vulnerability data. The local history of resource extraction will also be explored. The point of this thesis is not to prove that a lack of access to strong, locally focused climate and environmental news increases vulnerability to the effects of climate change (although it does raise this as a possibility). Rather, it is to continue a conversation with journalists, media professionals and climate professionals about how to approach understanding and engaging groups left out of the climate conversation and groups who've been traditionally underserved by news media when it comes to climate information and appeals for institutional trust. This conversation is already happening, especially when it comes to the importance of the health of local, community focused news in general in Appalachia, but given the urgency and scale of the climate crisis, merits continuation and some inquiry into environmental news.
Many social media platforms have changed the way audiences consume news and how journalists operate, and since the implementation of TikTok, more users are hooked than ever before. According to Forbes.com, TikTok was the number one app downloaded globally in 2022, with 672 million downloads. Here in the United States, 99 million people downloaded the app last year (Koetsier, 2023). With TikTok’s popular presence, it revolutionizes the relationship between the audience and journalists to allow them to connect with a younger demographic. TikTok’s societal relevance has not only been elevating, but elevated like never before due to the high engagement and viewership from people across the country. With the slow decline of viewership in local TV news, connecting with viewers is more important than ever. TikTok plays a massive role in delivering the news, especially to viewers who do not have time nor inclination to watch the 6 p.m. news. Journalists can deliver news on TikTok – usually in one minute or less – that is always available to the viewer. TikTok is important to increase content and audience engagement by providing viewers who are already on the platform with fast and constant access to news. While digital areas on news websites exist, adding coverage TikTok provides the viewer with a quick on the go experience while already on the app.