Matching Items (8)
Filtering by
- All Subjects: Sustainability
- All Subjects: Film
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
This thesis was conducted in order to determine the role played by food miles metrics in making the agricultural industry more sustainable. In an effort to analyze the importance of eat locally this study utilizes a partial life cycle assessment. This study looks at oranges grown in Arizona and California and inputs such as water, energy, fertilizer, herbicide, pesticide, frost mitigation, and distance in order to conduct the partial life cycle assessment. Results of this study indicate that food miles are not as significant, in relation to overall energy input, as the locavore movement claims. This is because production processes account for a larger portion of the total energy used in the food chain than what these claims suggest. While eating locally is still a significant way of reducing energy use, this thesis shows that decisions about eating sustainably should not only focus on the distance that the products travel, but place equal, if not more, importance on energy use differences due to geographic location and in-farm operations. Future research should be completed with more comprehensive impact categories and conducted for different crops, farming, and locations. Further research is needed in order to confirm or challenge the results of this thesis. With more research conducted regarding this topic, ecological labeling of agricultural products could be improved to help consumers make the most informed choices possible.
ContributorsMaggass, Melissa Gail (Author) / Manuel-Navarrete, David (Thesis director) / Martin, Thomas (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This thesis takes four modern dance genre films — Footloose (1984), Save the Last Dance, Take the Lead, and Step Up 2: The Streets — and analyzes them through the psychological concepts of trust, self-esteem, and prejudice. This thesis begins by identifying the cinematic elements of the dance film genre. It then explores and explains the underlying psychological elements and the impact they have on the film viewers. This thesis contains three chapters that will explore the significance of this new genre. Chapter One will describe how documentary dance films differ from fictional dance films. This will be followed by a history of the fictional dance films beginning with foundational films Saturday Night Fever (1977) and Dirty Dancing (1987) as a gateway to the modern dance film storylines. Chapter Two identifies the genre elements of modern dance films in regards to the typical characters, settings, and filmic devices. Chapter Three provides an in-depth view of the psychological concepts of trust, self-esteem, and prejudice, showing how they are integrated in the lessons the characters and audience learn throughout the films. The purpose of the thesis is to educate readers that dance films not only have an entertaining element, but also the ability to offer a deeper psychological understanding through the audience identification with the characters.
ContributorsFlack, Desirae Adele (Author) / Ramsey, Ramsey Eric (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
ContributorsDalgleish, Alayna Rose (Author) / Gruber, Diane (Thesis director) / Thornton, Leslie-Jean (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
The portrayal of those with mental health disorders in film and television, particularly those with disorders that label them as psychopaths, have often been overlooked. It is all too common for mental health disorders to be romanticized, dramatized, or simply depicted incorrectly. The historical fiction films Extremely Wicked, Shockingly Evil and Vile and My Friend Dahmer depict serial killers Ted Bundy and Jeffrey Dahmer respectively, and while depict historical events to a degree of accuracy, still take creative liberties. The proper definition of psychopathy must be analyzed more and the reason why films about psychopaths are popular with audiences must be as well.
ContributorsCompanik, Noah (Author) / Arce, Alma (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05
Description
For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character development are considered. Three broad theories are examined first: positive psychology, equity theory, and attachment style. Then, six additional specific theories that define temperament (behavioral activation system and behavioral inhibition system), personality theory, duel identity, media identification, parasocial interaction, and comparison theory are reviewed. After reviewing each theory, Heroes in Crisis (2019) , a recent bestselling DC offering that addresses superhero trauma, is analyzed through the lens of these psychological theories in order to provide insight into the psychology or both superheroes and their adolescent fans.
ContributorsGutierrez, Jairo Gerardo (Author) / Gruber, Diane (Thesis director) / Amparano, Julie (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05