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This thesis analyzes the process through which sustainability communication occurs between organizations and stakeholders. The lack of frameworks connecting research in the sustainability and communication fields highlights the need for a cohesive modelization of the sustainability communication process. This process forms the basis of the Action, Perception, Risk (APR) model,

This thesis analyzes the process through which sustainability communication occurs between organizations and stakeholders. The lack of frameworks connecting research in the sustainability and communication fields highlights the need for a cohesive modelization of the sustainability communication process. This process forms the basis of the Action, Perception, Risk (APR) model, a framework that I have created. The APR model builds on existing sustainability and communication research to provide a practical illustration of the sustainability communication process, connecting the theoretical realm with the practitioner realm through implementable recommendations. This is achieved through a literature review and a case study of the American footwear company, Allbirds. Managerial implications are discussed and recommendations for effective sustainability communication are put forward.
ContributorsQuinney, Gwenn (Author) / Balven, Rachel (Thesis director) / Jacob, Pradeep (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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This paper outlines cumulative research on food deserts in relation to college students; namely, that there are communities classified as food deserts because significant numbers of the population lack access to grocery stores selling fresh produce or other goods normally called “healthy.” These areas are often also food swamps, or

This paper outlines cumulative research on food deserts in relation to college students; namely, that there are communities classified as food deserts because significant numbers of the population lack access to grocery stores selling fresh produce or other goods normally called “healthy.” These areas are often also food swamps, or areas with intense access to sugar-dense, high-fat foods. Research as a whole suggests that three considerations primarily drive food insecurity for individuals caught in these food deserts: lack of access to a personal vehicle, low income or prohibitively expensive healthy foods, and personal education or culture (Wright et al., 2016). College students both fit into the geographical food deserts and are individuals who tend to have a worrying level of food insecurity (Kim, 2018). It is costly to make adjustments to entire environments to rid communities of food desert characteristics, and it is not always potent enough to end food insecurity or malnutrition; instead, it can be much more effective to focus on individuals within communities and help push cultures into a better direction. This project demonstrates that ASU students are experiencing food dissatisfaction and are in a food desert worthy of attention and action, and that students are motivated to see a solution. The solution that the paper focuses on is a food delivery system of fresh produce and foods for students, which addresses the three drivers of individual food deserts discussed by Wright et al. (2016). 

ContributorsReyes, Marina (Author) / Gailey, Timothy (Co-author) / Hailey, Lauren (Co-author) / Raghuraman, Vidya (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / The Sidney Poitier New American Film School (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description

The WELL Building Standard is the first of its kind to focus on the health and wellness of building occupants. It’s a dynamic rating system between design and construction with evidence-based health and wellness interventions. It’s a holistic design approach addressing seven concepts: air, water, nourishment, light, fitness, comfort, and

The WELL Building Standard is the first of its kind to focus on the health and wellness of building occupants. It’s a dynamic rating system between design and construction with evidence-based health and wellness interventions. It’s a holistic design approach addressing seven concepts: air, water, nourishment, light, fitness, comfort, and mind. Within these concepts are 100 “features” intended to address specific aspects of occupant health, comfort, and knowledge. To model these concepts and features, I will be using my Spring 2022 interior design studio project to exemplify the importance and benefits of the WELL Building Standard in workplace design.

ContributorsRaines, Emilia (Author) / Jacobs, Cheri (Thesis director) / Bernardi, Jose (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05
Description
Sustainability is a significant and widespread issue in the global fashion industry. This thesis details some of the current practices the fashion industry carries out as well as the laws that specifically govern the fashion industry and the practices it can take to be more sustainable. It also explores consumers’

Sustainability is a significant and widespread issue in the global fashion industry. This thesis details some of the current practices the fashion industry carries out as well as the laws that specifically govern the fashion industry and the practices it can take to be more sustainable. It also explores consumers’ perceptions, values, and behaviors relating to sustainable products in both the general consumer market and specifically in the fashion industry. The conclusions of this thesis are that the green consumer group expands into many different consumer categories, they consider sustainability as part of a set of other attributes while fashion shopping, and they may need help with identifying green products. To cater to this large segment of consumers, fashion brands should clearly and transparently identify their sustainable product offerings while considering their target market’s values and behaviors.
ContributorsEngel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12
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Video link: "The Last Fire Sprite." For my Thesis Project, I wrote, directed and produced a 25-minute long animatic for my series “The Last Fire Sprite.” This animatic is to be used as a pilot for the show to pitch it to studios. It includes an all-star crew of

Video link: "The Last Fire Sprite." For my Thesis Project, I wrote, directed and produced a 25-minute long animatic for my series “The Last Fire Sprite.” This animatic is to be used as a pilot for the show to pitch it to studios. It includes an all-star crew of 14 voice actors, 2 artists, a vocalist, and a composer. While most of the work was completed by myself, the project as a whole would not be as quality without the hard work of this amazing crew. The pitch: A young Fire Sprite named Blaise awakens in the future to find her world completely changed. Magic is scarce and sold to the highest bidder. A twisted oligarchy holds the last living witch hostage in order to remain in power. Blaise bands together with Axel, a young street rat, in order to evade countless bounty hunters after the price on her head. Only together can they free the last witch and bring magic back into their world. Please enjoy “The Last Fire Sprite: Welcome to the Future Part 1”! 

ContributorsSmith, Jack (Author) / Bernstein, Gregory (Thesis director) / Murrieta, Peter (Committee member) / Battle, Jamie (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumer input. We determined that forest foliage, a potential fire hazard, could be sourced from national forests and used to make alternative paper as well as contribute to sustainability efforts.

ContributorsFrechette, Joseph (Author) / Coon, Chantel (Co-author) / Herzog, Tighe (Co-author) / Tryon, Matthew (Co-author) / Taylor, Kenzie (Co-author) / Byrne, Jared (Thesis director) / Larson, Wiley (Committee member) / Kneer, Danny (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumerism input. We determined that using forest foliage that is a potential fire hazard from a national forest could be used as a source to make alternative paper as well as contribute to sustainability efforts.

ContributorsTaylor, Kenzie (Author) / Coon, Chantel (Co-author) / Frechette, Joseph (Co-author) / Herzog, Tighe (Co-author) / Tyron, Matthew (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Kneer, Danny (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / College of Health Solutions (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description

This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers

This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers become more conscious of their choices, companies use green marketing to capitalize on these social trends. While many companies do have the intent to sell a truly sustainable product to fulfill customer needs, others simply use the label to profit, without putting forth a sustainable product. This practice is referred to as “greenwashing.” The Federal Trade Commission (FTC) has put forth regulatory guidelines to combat this issue, but does not seem to have the necessary resources to penalize companies who do not follow the regulations. In fact, there are many guidelines that are optional for companies to follow, but not mandatory, making it difficult to spot false claims. We conducted two surveys of over 300 college students to assess their perceptions of sustainability and how it influences their everyday choices. We asked questions about perceived sustainability of various brands, some of which with known sustainability campaigns, and others without. We found that many students hold similar perceptions of sustainability and saw interesting trends in how sustainability affects their day-to-day purchase habits.

ContributorsChrisemer, Quinn (Author) / Hussen, Sahra (Co-author) / Eaton, John (Thesis director) / Dietrich, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the

This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
A creative project detailing the representation of Asian Americans in Sports Media. I interviewed 6 Asian American sports journalists across the US talking about their journey into the media world. They also talked about the representation of AAPI's in their market and how that affects them and their community as

A creative project detailing the representation of Asian Americans in Sports Media. I interviewed 6 Asian American sports journalists across the US talking about their journey into the media world. They also talked about the representation of AAPI's in their market and how that affects them and their community as a whole.
ContributorsOza, Rishi (Author) / Woods, Shemar (Thesis director) / Hawken, Denise (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)
Created2024-05