Matching Items (40)
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- All Subjects: Sustainability
- Creators: Department of Marketing
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In this paper, I analyze representations of nature in popular film, using the feminist / deconstructionist concept of a dualism to structure my critique. Using Val Plumwood’s analysis of the logical structure of dualism and the 5 ‘features of a dualism’ that she identifies, I critique 5 popular movies – Star Wars, Lord of the Rings, Brave, Grizzly Man, and Planet Earth – by locating within each of them one of the 5 features and explaining how the movie functions to reinforce the Nature/Culture dualism . By showing how the Nature/Culture dualism shapes and is shaped by popular cinema, I show how “Nature” is a social construct, created as part of this very dualism, and reified through popular culture. I conclude with the introduction of a number of ‘subversive’ pieces of visual art that undermine and actively deconstruct the Nature/Culture dualism and show to the viewer a more honest presentation of the non-human world.
ContributorsBarton, Christopher Joseph (Author) / Broglio, Ron (Thesis director) / Minteer, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Geographical Sciences and Urban Planning (Contributor)
Created2015-05
Description
This paper explores multidisciplinary curricula, services, and experiential learning in higher education on sustainability. Researchers attempt to understand sustainability as a formalized degree program, what frameworks and techniques are used to improve new disciplines, and how Arizona State University's School of Sustainability (SOS) improves sustainability education in higher learning. Secondary research includes a discussion on the history of sustainability as a discipline, the university as a social system, the role of university administration, the roles of professors and students, benchmarking and process improvement for curriculum development, and methods to bridge epistemologies in SOS. The paper presents findings from a study of the SOS undergraduate student experience that used focus groups to gather qualitative data and statistical analysis to analyze that data quantitatively. Study findings indicate that that measuring student perception of SOS's academic services, and understanding the social system of the university, helps administration, faculty, and students collaborate more effectively to enhance learning experiences.
ContributorsTom, Sharyn Paige (Author) / Haglund, LaDawn (Thesis director) / Ankeny, Casey (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but there seems to be a lack of transparency in this unregulated industry. The purpose of this thesis is to determine if the cosmetics industry is a good steward of the sustainability movement. Important terms and concepts relating to the industry will be discussed, then an analysis of sustainability focused cosmetic brands will be provided, which highlights the extent to which these brands engage in activities that promote sustainability. This is followed by an application of findings to a company that could benefit from using such practices. Overall, the analysis of the different brands proved to be shocking and disappointing. This is due to the sheer amount that scored very poorly based on the sustainability criteria developed. The cosmetics industry is too inconsistent and too unregulated to truly act as a good steward for sustainability. Though some companies in the industry succeed, these accomplishments are not consistent across all cosmetic companies. Hence, the cosmetics industry as a good steward for sustainability can only be as strong as its weakest link.
ContributorsMamus, Sydney Wasescha (Author) / Ostrom, Amy (Thesis director) / Kristofferson, Kirk (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.
ContributorsCassidy, Delilah R. (Author) / Kappes, Janelle (Thesis director) / Klinkner, Lara (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Sense of Place, Place Attachment, and Student Perceptions of Sustainability in the Salt River Valley
Description
The purpose of this study was to investigate undergraduate sustainability students' engagement with sustainability in relation to their sense of place in the broader Salt River Valley community. The study was guided by two research questions 1) How do undergraduate Sustainability students explain their sense of place in the Valley with relation to their perceptions of sustainability? 2) Does residency in a different city, town, or state prior to entering the Sustainability program influence students' sense of place in the Valley? The study consisted of two distinct parts. In the first part, twenty students were interviewed using a narrative inquiry process to understand their perceptions of sustainability, their sense of place in the Valley, and how those two components influenced their engagement with sustainability in their communities. In the second part, these narratives were analyzed, synthesized, and samples of the stories were placed into a creative nonfiction collection to express an overall picture of sustainability in the Valley. Results showed that students generally relied on academic, professional, and social factors to identify places in which they could practice or engage with sustainability. Regardless of previous residencies, students expressed similar frustrations or limitations in expressing their sense of place, as related to sustainability, in the Valley.
ContributorsAllen, Emily Elizabeth (Author) / Broglio, Ron (Thesis director) / Goggin, Peter (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
The purpose of this project was to create a brand identity for an expansion Major League Soccer team in Arizona. We identified and analyzed the numerous components that combine to create a sports brand, as well as a brand's impact on a soccer club's location and community. We determined that visual identity is the dominant aspect of a sports brand that is designed, and we limited our work accordingly. We defined the visual brand identity as being made up of the color palette, team name, logo, typography, and uniforms of a prospective soccer club. In order to create a strong brand, we chose to develop four unique visual identities and gain feedback from an expert panel of trusted colleagues to select a preferred brand. Using panel responses allowed us to identify the brand that most excited and captivated existing Arizona sports fans, thus ensuring the selected brand would be successful when implemented. The creation of each brand identity was constrained by four assumptions. These limitations were inspired by research of the current Arizona sports landscape and Major League Soccer branding, and ensured that our four proposed visual identities successfully assimilated into Arizona and MLS. After presenting our brand proposals to our expert panel, we learned that the AZFC brand proposal had the most popular assets, yet the Arizona SC brand proposal was the most popular overall. From this we discovered that providing a connection between brand and location is critical in order to capture attention. We also learned that this connection must be applied across a unified brand identity, rather than being expressed through individual assets.
ContributorsCambron, Reece (Co-author) / Hyland, Chelsea (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / J. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This dissertation explores discourses in the contemporary United States surrounding the creation, coding, sterilization, and general keeping of canines in order to interrogate how sex, gender, race, class, sexuality, and species together serve biopolitical formations of social control, patriarchal white supremacy, and heteronormativity. Interrogating these socially constructed and oftentimes stereotypical narratives through an interspecies lens demonstrates how taxonomies of power and systems of oppression and privilege become situated across species. This project utilizes interviews and ethnography, as well as analysis of popular culture, legislation and news media.
Interspeciesism is informed by feminist influences, functioning as a framing paradigm that engages with a politicized question of the animal that explicitly acknowledges human-animal entanglements across sites that are shaped by imperialism and colonialism. This interspecies project considers the political nature of relationships between humans and canines. It suggests that people situate their own identities and power not only in relation to other humans but also to other species. Simultaneously, the interspeciesm I engage with extends analyses of biopolitics, or the regulations of living bodies, beyond humans to all species. It interrogates how contemporary U.S. society has organized and identified itself in part through the ways in which it controls and monitors canines, often in relationship to the multiple ways dogs in the U.S. are racialized, classed and gendered by specific breeds. This coding of canine bodies with various taxonomies of power is not about dog breeds’ in-and-of themselves, but instead indicates that dominant U.S. society seeks to assert control over certain populations that are constructed as undesirable and unproductive.
Canines exist in a unique space in the U.S. cultural imaginary where they have multiple and oftentimes contradictory meanings that are influenced by a variety of power relations that transcend species. At stake is a critical concern regarding how interspecies bodies are made, controlled, formed, and refigured together under heteropatriarchal white supremacist modes of power. It draws attention to what these corporeal un(makings) imply for an ethics of being with, and thinking of, the other—human and animal.
Interspeciesism is informed by feminist influences, functioning as a framing paradigm that engages with a politicized question of the animal that explicitly acknowledges human-animal entanglements across sites that are shaped by imperialism and colonialism. This interspecies project considers the political nature of relationships between humans and canines. It suggests that people situate their own identities and power not only in relation to other humans but also to other species. Simultaneously, the interspeciesm I engage with extends analyses of biopolitics, or the regulations of living bodies, beyond humans to all species. It interrogates how contemporary U.S. society has organized and identified itself in part through the ways in which it controls and monitors canines, often in relationship to the multiple ways dogs in the U.S. are racialized, classed and gendered by specific breeds. This coding of canine bodies with various taxonomies of power is not about dog breeds’ in-and-of themselves, but instead indicates that dominant U.S. society seeks to assert control over certain populations that are constructed as undesirable and unproductive.
Canines exist in a unique space in the U.S. cultural imaginary where they have multiple and oftentimes contradictory meanings that are influenced by a variety of power relations that transcend species. At stake is a critical concern regarding how interspecies bodies are made, controlled, formed, and refigured together under heteropatriarchal white supremacist modes of power. It draws attention to what these corporeal un(makings) imply for an ethics of being with, and thinking of, the other—human and animal.
ContributorsClark, Meredith Helen (Author) / Leong, Karen J. (Thesis advisor) / Koblitz, Ann H. (Committee member) / Scheiner-Gillis, Georganne (Committee member) / Broglio, Ron (Committee member) / Arizona State University (Publisher)
Created2017
Description
The Westward Ho is a historical landmark of Phoenix. Once an architectural experimental design redefining luxury accommodations in the 1920s, the Westward Ho attracted former Hollywood icons and political leaders for several decades until it closed its doors in the early 1970s. Now categorized as a low income subsidized living residence, many diverse yet high-risk groups of people currently call the establishment "home." While considered home to most, a Needs and Assets Assessment survey conducted by Arizona State University students and professionals exposed that the residents feel disconnected from each other as well as from the external greater Phoenix community. From the survey, it was discovered that 50% of interviewees have been clinically diagnosed with a mental illness and 50% have less than two friendly contacts outside the Westward Ho. Their health and social needs are not being met by the current conditions and operations of the Westward Ho. Results like these as well as other in-depth research of the city of Phoenix including demographics and local business feedback provided a supportive framework for the development of the recommendations. Two recommendations were proposed using a business model framework in order to describe a rationale for generating value to the consumers. One recommendation suggested renovating the Westward Ho in order to become a boutique hotel, which would attract consumers locally and nationally. While an opportunity to attract new interests to the city of Phoenix, it would be a great investment that could be adversely unfavorable to the residents considering their physical and mental vulnerabilities. Another recommendation is to use a currently unused but visually ornate room (Kachina Lounge) in the Westward Ho to start a community center. No other space in Phoenix competes with its historical charm and uniqueness. After conducting a cost/benefit analysis, the community center creates, delivers and captures the most value with less risk. The residents have the ability to build an internal community by working together to handle low skill operations of the community center, and the Phoenix community has the opportunity to breach the once unfamiliar doors of the Westward Ho. With community and city council support, the Westward Ho could become a center for social change while awaking cultural awareness.
ContributorsJohnson, Ashia Sydney (Author) / Peck, Sidnee (Thesis director) / Ostrom, Amy (Committee member) / Burgess, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor)
Created2013-05
Description
The magazine industry plays an important role in shaping how women speak, act, and perceive themselves and others. This industry presents pleasure, consumerism, and a cult of femininity to its largely female readers. The purpose of the literature review was to understand the culture of women's magazines and find a method of examination that would fit best with the intent of this thesis project. Based on this research, the project involved reconstructing a series of Glamour magazine articles from a feminist perspective. This study looked at the degree to which Glamour's editorial content and graphics matched its editorial policy. By researching previous studies of women's magazines, the literature review guided the reframing of Glamour articles from a feminist perspective. Most of the studies reviewed were written in the 1970s, 1980s and 1990s, when the radical feminist movement was at its peak. Since then, few analyses have been made on the topic of feminism and women's magazines. This project offered an update on that research by looking at current women's magazines and evaluating if their content/graphics have improved over the last thirty years. Twelve Glamour magazine articles over a three-year period, 2012 to 2014, were selected at random to rewrite. By reconstructing the editorial content and graphics from the selected articles, this study hoped to create a more positive and beneficial magazine for women free of gender stereotypes. Rather than produce a magazine that criticizes women, the reconstructed version of Glamour included a voice that made women feel accepted. This required removing language that reinforced negative gender stereotypes and content that urged women to be perfect, please men, look a certain way, and more. This study found that Glamour is actually a lot closer to representing this gender-neutral magazine ideal than previously thought and creating a gender-neutral magazine is possible with thoughtful editing.
ContributorsAffelt, Stacia Emily (Author) / Barrett, Marianne (Thesis director) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12