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Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a

Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?

ContributorsDalgleish, Alayna Rose (Author) / Gruber, Diane (Thesis director) / Thornton, Leslie-Jean (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Green Pages is a sustainability-focused magazine publication created by our team in response to the need for increased post-secondary awareness and interest in the ethical circular economy. The magazine, designed and written by Dale Helvoigt, Caroline Yu, and Anne Snyder is available digitally and free of charge so that students

Green Pages is a sustainability-focused magazine publication created by our team in response to the need for increased post-secondary awareness and interest in the ethical circular economy. The magazine, designed and written by Dale Helvoigt, Caroline Yu, and Anne Snyder is available digitally and free of charge so that students and non-students alike have access to information and resources regarding sustainability. Each article is thoroughly researched with references provided so our readers seek to continue their education into our content. The end goal of Green Pages is to foster interest in all individuals, especially young people, on the current environmental climate and the sustainable practices that can be adopted into one's lifestyle in pursuit of a "greener" future.

ContributorsYu, Caroline Therese (Co-author) / Helvoigt, Dale (Co-author) / Snyder, Anne (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

This thesis will examine possible connection points between the health of a local environmental/climate news ecosystem and that local community’s belief in and vulnerability to the effects of climate change in Central Appalachia and Northern Virginia. The three counties that will be studied in Virginia are Arlington, Buchanan and Wise

This thesis will examine possible connection points between the health of a local environmental/climate news ecosystem and that local community’s belief in and vulnerability to the effects of climate change in Central Appalachia and Northern Virginia. The three counties that will be studied in Virginia are Arlington, Buchanan and Wise Counties. This research will be mainly a hypothesis-generating descriptive analysis of data, coupled with both interviews with researchers and local experts, in addition to observations from relevant literature about the possible connections between availability of environmental news with climate change, institutional belief and climate vulnerability data. The local history of resource extraction will also be explored. The point of this thesis is not to prove that a lack of access to strong, locally focused climate and environmental news increases vulnerability to the effects of climate change (although it does raise this as a possibility). Rather, it is to continue a conversation with journalists, media professionals and climate professionals about how to approach understanding and engaging groups left out of the climate conversation and groups who've been traditionally underserved by news media when it comes to climate information and appeals for institutional trust. This conversation is already happening, especially when it comes to the importance of the health of local, community focused news in general in Appalachia, but given the urgency and scale of the climate crisis, merits continuation and some inquiry into environmental news.

ContributorsFlaherty, Fiona (Author) / Beschloss, Steven (Thesis director) / Nelson, Jacob (Committee member) / Babits, Sadie (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-12
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Description

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink of extinction allows people to identify the animals in the wild, and may encourage conservation practices that would allow wildlife to thrive far into the future. Utilizing social media as a tool for spreading awareness permits information about Arizona wildlife to be free and easily accessible. This project consists of interviews with conservationists and social media influencers, a survey to understand online behaviors and identify level of interest in the different species, and the creation of consumable social media infographics about the threatened and endangered species of Phoenix. Instagram was selected by survey respondents as the platform they would follow conservation accounts on, leading to the creation of @phxconservation to post the social media infographics. Best practices found by posting on social media in this project can be useful information for conservationists looking to build engagement and effectively inform people.

ContributorsDavitt, Stephanie (Author) / Larson, Kelli (Thesis director) / Quick, Jazzy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Sustainability (Contributor)
Created2021-12
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Description
There has been a clear distance between Greek life and sustainability goals on college campuses for years. One such reason for this issue is that students in Greek life do not have a formalized way of getting involved in sustainability with a group of like-minded individuals. This project seeks to

There has been a clear distance between Greek life and sustainability goals on college campuses for years. One such reason for this issue is that students in Greek life do not have a formalized way of getting involved in sustainability with a group of like-minded individuals. This project seeks to bridge the gap between two groups (sustainability groups, and Greek life) who rarely end up collaborating. We decided to create a two part framework for starting an on campus organization that can be used to connect Greek Life and sustainability at any college across the United States. Our main methodology was recording our actions and resources over the course of two years of creating this organization from scratch. In addition to this, we created data driven results by conducting surveys to gain feedback and knowledge on opportunities for optimization of our organization. Finally, we travelled to University of Texas at Austin to compare our club’s similarities and differences, and optimize using our shared knowledge of Green Greeks. As a result of our research we have created a two part framework consisting of written analysis which contains best practices for this club as well as a corresponding cloud based information drive that contains a systematic approach to starting a successful organization on a college campus. The main implication of this project is to create a network of Green Greeks clubs across the U.S. University system so that Greek students can make incremental changes to their lives to help improve campus sustainability.
ContributorsGraterol, Alejandro (Co-author) / Randolph, Adam (Co-author) / Hagen, Bjoern (Thesis director) / Norton, Susan (Thesis director) / Jung, Kendon (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at the university. To do so, I compare and contrast how

This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at the university. To do so, I compare and contrast how ASU, Northern Arizona University (NAU), and the University of Arizona (UA) define, create, and demonstrate sustainability in their university’s culture and campus engagement programs. I first define what “culture” is in this study to provide context on how the word is being applied. Next, I assess how culture is reflected in the mission, vision, and/or goals of each university to set the tone for how the university intends to shape the culture of student experience through its services, as well as provide context where sustainability concepts may fit within. Then I assess what sustainability is demonstrated and defined as at each university. To thread each of these components together, I compare and contrast campus sustainability engagement programs at ASU, NAU, and UA based on the Sustainability Tracking, Assessment and Rating System (STARS) reports produced by The Association for the Advancement of Sustainability in Higher Education’s (AASHE), as engagement programs are a reflection of the university’s vision, goals, and values brought from theory to practice. My findings are demonstrated in the form of a policy analysis, followed by recommendations on closing the gap where engagement programs and opportunities are potentially missing. These recommendations are intended to advance a stronger culture of sustainability on campus at ASU.
ContributorsMullis, Kailey Cheyenne (Author) / Goggin, Peter (Thesis director) / Jung, Kendon (Committee member) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces

Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.
ContributorsMiserlian, Rachel (Author) / Dooley, Kevin (Thesis director) / Jung, Kendon (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05