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Eventcity: Connecting Communities Everywhere

Description

The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style,…

The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch.
ContributorsTefft, Austin (Author) / Smith, Garrett (Co-author) / Wandzilak, Olivia (Co-author) / Bryne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05
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Eventcity: Connecting Communities Everywhere

Description
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style,…

The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch entitled, Eventcity.
ContributorsWandzilak, Olivia (Author) / Tefft, Austin (Co-author) / Smith, Garrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05

Social Loafers Bakery

DescriptionCompleted through Founders Lab, we started a business that offered international breads that are not often found locally in bakeries or grocery stores. We ran market research to determine interest levels, select the bread offerings, and began marketing toward our target market.
ContributorsNewell, Alexandra (Author) / Kattan, Nadim (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2024-05

Social Loafers Bakery

Description
Social Loafers Bakery is an international bread bakery aimed to introduce ASU students and faculty to breads that one would likely not be able to find at their local grocery store or bakery. Tempe does not have a wide array of bread specific bakeries, and as a result, opening an…

Social Loafers Bakery is an international bread bakery aimed to introduce ASU students and faculty to breads that one would likely not be able to find at their local grocery store or bakery. Tempe does not have a wide array of bread specific bakeries, and as a result, opening an international bread bakery would help differentiate us from our competition. Through the Founders Lab program, we were able to gather data through several tabling events and taste-tests to help curate a lineup of breads that out target audience would be interested in. In this report, we delve into our research, key findings, and the transformative experiences that shaped our venture during the Founders Lab program.
ContributorsKattan, Nadim (Author) / Newell, Alexandra (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05