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- Creators: Department of Marketing
Description
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch entitled, Eventcity.
ContributorsWandzilak, Olivia (Author) / Tefft, Austin (Co-author) / Smith, Garrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description
With the reality that 60% of post-graduates are less satisfied with their social life in adulthood than in college, many young adults find themselves searching to solve the shared fear of finding communities in new spheres of life. Jillian Cote and Mia Cavalier's social application concept, "The Loop", addresses this problem through unique recommendations based on location services, authentic UGC, and entertaining digital appearances. Through extensive research and development, a prototype has been designed for the application interface, and intensive surveys and interviews have been conducted to pinpoint target markets, consumer interest, and ultimate adoption potential.
At its core, "The Loop" is a modern, efficient, and functional social application for young adults and post-graduates to stay connected to key parts of their lives regardless of the life phase they’re in. It allows each individual to focus on what’s important to them, while the app keeps them in the loop for everything else.
ContributorsCote, Jillian (Author) / Cavalier, Mia (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
We are a group of three business students starting a hummus company rooted in health and transparency. Our business plan is to create homemade-style hummus with the most pure and nutritious ingredients to provide a viable snack option to a lacking market. Our distribution will be centered around farmers markets in our early stages, taking advantage of face-to-face interactions with customers to build our brand and reputation before expanding into grocery stores.
ContributorsThompson, Nicholas (Author) / Chapman, John (Co-author) / Wright, Samuel (Co-author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
The Internet of Things (IoT) refers to the system of 'smart' inter-connected networked devices that contain sensors to communicate information to the Internet. Due to the complex and intricate nature of IoT technologies, in addition to the many applications of IoT, the IoT has the potential to revolutionize how we interact and work every day. The information gathered through IoT is aggregated and can be used to improve business decision making, as well as contribute to a greater society. IoT spans various market sectors including retail, energy, and transportation. IoT can also be used to improve efficiencies within the supply chain. By increasing the transparency of items in-transit, in addition to providing greater visibility about inventory usage and consumer consumption habits, there are many implications of IoT that can be utilized to transform logistical processes. While some literature exists that discusses the impact of the IoT on the supply chain, the findings are limited in size and scope and tend to focus on particular implementations of IoT technologies. Further research is necessary to evaluate the impact of IoT to advance supply chain best practices and to understand the potential implications of the IoT in improving supply chain planning and distribution. This thesis aims to address this gap in the literature. By focusing on supply chain management, the thesis will look at the context in which the IoT operates, the market and implications of IoT devices, current logistics processes, the capabilities of IoT, as well as the potential problems and weaknesses with the implementation of the IoT.
ContributorsBentley, Garrett Burton (Author) / Rabinovich, Elliot (Thesis director) / Kellso, James (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the means to start an activity they can go try with no previous experience. Our Founders Lab Venture team completed the goal of inspiring people while giving them a community experience along with the materials they would need to go out and play spikeball and pickleball.
ContributorsSigmund, Charles (Author) / Forster, Samantha (Co-author) / Tunelius, Wesley (Co-author) / McGuire, Aidan (Co-author) / Byrne, Jared (Thesis director) / Dong, Xiaodan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05