This thesis creative project details my experience as an entrepreneur in the fitness industry. More specifically, I detail the process of creating my online fitness coaching business. A few of the topics covered in my thesis include my process for creating leads and acquiring clients, the scaling of my social media, and the future direction of my business. For the future direction of my business, I overview how I want to scale and improve my content. This is important to the longevity of my business as it helps me find women interested in my services. Additionally, I detail how I have developed the coaching program to provide the best service possible to the women within it. Overall, this thesis project allowed me the opportunity to formally write out the development of my business so far, and detail my goals in the future.

Through Entrepreneurship at ASU, I became passionate about venture creation and the behind the scenes work that comes with creating a startup company. This allowed me to create my own venture in the realm of travel called "OverLay", where I learned that entrepreneurship is much more than coming up with a solution and solving it. I went into the community and had informational interviews with founders of startups and successful entrepreneurs to collect qualitative analysis of what must be done to have a successful venture. Through this analysis, I continued working on my own personal venture and was able to reassess some of the initial problems that I was having. I learned the importance of being customer oriented and of creating a successful team. I am continuing to progress my venture "OverLay" and am working on an official prototype to be released. With unyielding determination and a relentless pursuit of excellence, I am excited to bring my vision to life and make a meaningful impact in the travel industry.