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From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of the world’s most interesting coffee houses. Some of these cafes, such as the world-renowned Caffé Florian (opened in 1720) and Caffé Greco (1760), are built on long-standing traditions. Others are led by innovators championing high-quality boutique shops, challenging mass production chains such as Starbucks and Tim Hortons. These newer cafes fuel a movement classified as the “Third Wave”. With a foundation gained from specialized courses with Patrick O’Malley, North America’s leading voice in coffee, Zane and Charles conducted first-hand research into the unique coffee preferences of multiple cultures, the emergence and impact of the Third Wave in these countries, and what the future may hold for coffee lovers.
ContributorsFerguson, Charles William (Co-author) / Jarecke, Zane (Co-author) / Eaton, John (Thesis director) / Bonfiglio, Thomas (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of the world’s most interesting coffee houses. Some of these cafes, such as the world-renowned Caffé Florian (opened in 1720) and Caffé Greco (1760), are built on long-standing traditions. Others are led by innovators championing high-quality boutique shops, challenging mass production chains such as Starbucks and Tim Hortons. These newer cafes fuel a movement classified as the “Third Wave”. With a foundation gained from specialized courses with Patrick O’Malley, North America’s leading voice in coffee, Zane and Charles conducted first-hand research into the unique coffee preferences of multiple cultures, the emergence and impact of the Third Wave in these countries, and what the future may hold for coffee lovers.
ContributorsJarecke, Zane Micheal (Co-author) / Ferguson, Charles (Co-author) / Eaton, John (Thesis director) / Bonfiglio, Thomas (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
In a season that spans 162 games over the course of six months, MLB teams that travel more face additional fatigue and jetlag from travel. This factor could negatively impact them on the field. To explore this issue, I tested the significance of different variables by creating four models, which compared travel with a team's ability to win games as well as its ability to hit home runs. Based on these models, it appears as though changing time zones does not affect the outcome of games. However, these results did indicate that visiting teams with a greater time zone advantage over their opponent are less likely to hit a home run in a game.
ContributorsAronson, Sean Matthew (Author) / MacFie, Brian (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / WPC Graduate Programs (Contributor) / Department of Finance (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
Accurately assessing Major League Baseball player value is at the core of consistent success for any MLB organization. Effectively targeting players in trades and strategically spending available funds in the free agent market are of increasing importance as MLB salaries rise. In a sport where it takes 162 games to separate contenders, any advantage in identifying talent can be the difference between winning and losing. This paper draws team batting data from the past seven MLB seasons and runs a multi-variable regression to measure the run value of each individual batting outcome. If teams can more accurately measure the offensive value a player produces, they can more optimally spend their finances. Our regression results suggest that previously used statistics such as wOBA and OPS neglect outcome that have significant effects: baserunning ability and out type. Further contract analysis on four free-agent signing from 2018-2019 free agent class illustrate that teams often over and underestimate player value and could benefit greatly with more accurate player evaluation.
ContributorsGildea, Matthew E (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Economics (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional value of the food its selling. They may use scantily clad models, famous celebrities, striking images, and funny quotes. However, the same advertisement does not appeal across all demographics. Culture and society play a role in the way we perceive the ads presented to us. Amongst millennials (the generation born between 1985-2000), changes in social norms and ideologies have particularly influenced the content this generation prefers to see, even across different ethnic groups. The digital age has changed the world that millennials have reached adulthood in, and social media and globalization have made us more connected than ever. By studying the kinds of food advertisements that entice millennials and turn them away, we can find trends that are popular across all cultures in this age division as well as the appeals that may alienate certain groups.
ContributorsLujan-Flores, Adriana Elena (Author) / Wiessner, Pauline (Thesis director) / Eaton, John (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis explores the power of food to transcend cultural and racial borders and to act as a common ground, bringing people of all different backgrounds together. Through globalization, there is an increased movement of people from their homeland to different regions around the world and with this migration comes the spread of their culture and cuisine to new areas. This spreading of culture often creates friction and tension amongst other cultures, however as this thesis argues, with increased diversity, there is the great potential for greater interaction with other cultures and therefore greater appreciation. The key aspect of this thesis is the ways in which food can be used as a tool to overcome racial barriers and serve as a means of positive expression of a culture. I hope to show that by engaging with a culture through its cuisine, one can arguably build a greater appreciation for that culture and therefore lower their preconceived notions and stereotypes.
ContributorsZayanderoudi, Rana Patricia (Author) / Talebi, Shahla (Thesis director) / Eaton, John (Committee member) / School of Politics and Global Studies (Contributor) / Economics Program in CLAS (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Las Vegas, Nevada has been considered the "Entertainment Capital of the World" bolstering what seems like endless possibilities and attractions for those who come looking to have a good time. From the many storied casinos that line The Strip, to replicas of wonders of the world, and the countless attractions the city hosts such as the world-renowned shows and other blockbuster events, Vegas seems to have it all. However, one thing seems to be missing \u2014 professional sports. This project highlights the introduction of Las Vegas' first ever professional sports franchise, the Golden Knights, along with the journey it took to get there. Beginning with origins of professional hockey and the foundation of the NHL in 1927, the League has grown substantially in size that spans over 19 states, from coast to coast, across the country. From the NHL's first expansion in 1967, the league has witnessed immense growth through the influence of broadcasting rights and seen through increased television ratings, in-game attendance numbers, and youth hockey registration numbers in markets throughout the United States. The growth and promotion of hockey culture in regions outside the North and Northeastern part of the nation have led to the recent expansion of hockey into Las Vegas. This thesis covers the steps in which the new Vegas franchise was formed, in addition to the key factors that led to the team's incredible inaugural season success which has marked them the most successful expansion team ALL North American sports history. Finally, after displaying the contributions the Golden Knights have had on the ice, this thesis illustrates the impact the team has made off the ice both for the Las Vegas economy and the local community. Through the construction of Vegas' state of the art arena, the franchise's ticket and merchandise sales, the media value and attention the team has brought to Las Vegas, and the increase in jobs created for the city, the Golden Knights have been generating hundreds of millions of dollars for Las Vegas. As the city's first professional sports franchise, the Golden Knights have truly become a successful addition to the "Entertainment Capital of the World," and to the NHL itself.
ContributorsDickson Darr, Gage (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor)
Created2018-05
Description
The FIFA World Cup is one of the most anticipated, inspiring, and intense sporting events in the world. Soccer has integrated itself not only in sports circles, but also in politics, commerce, and society as a whole. The sport has about two hundred million active players and is still growing, especially in areas such as North America and Asia. As of mid-2007, FIFA’s membership included 208-member associations, making it not only one of the largest and most powerful sports governing bodies, but also one of the most popular in the world.
Since 1930—with the exception of the break for World War II—every four years, the world’s best national teams face off in a soccer tournament. The last two tournaments hosted by South Africa in 2010 and Brazil in 2014 will be the emphasis of this paper. Each tournament featured the thirty-two countries and captured a television audience of over three billion people throughout the month-long tournament, one billion of which tuned in for the final. For comparison, the Super Bowl XLIX where the New England Patriots defeated the Seattle Seahawks 28 to 24 was the most watched event in United States’ history with a viewership of 114.4 million people.
Countries spend years planning and preparing to win a bid to host one of these mega events. Bids are often times awarded eight to twelve years in advance. There has been a recent trend of developing countries hosting the FIFA World Cups and the future bids already awarded follow that trend. Many people ask the question of whether all the money spent on infrastructure, construction, and tourism to host this tournament and gain international exposure are really worth it? Simply put, the 2010 FIFA World Cup was valuable to South Africa while the 2014 FIFA World Cup was not worth the costs to Brazil.
Since 1930—with the exception of the break for World War II—every four years, the world’s best national teams face off in a soccer tournament. The last two tournaments hosted by South Africa in 2010 and Brazil in 2014 will be the emphasis of this paper. Each tournament featured the thirty-two countries and captured a television audience of over three billion people throughout the month-long tournament, one billion of which tuned in for the final. For comparison, the Super Bowl XLIX where the New England Patriots defeated the Seattle Seahawks 28 to 24 was the most watched event in United States’ history with a viewership of 114.4 million people.
Countries spend years planning and preparing to win a bid to host one of these mega events. Bids are often times awarded eight to twelve years in advance. There has been a recent trend of developing countries hosting the FIFA World Cups and the future bids already awarded follow that trend. Many people ask the question of whether all the money spent on infrastructure, construction, and tourism to host this tournament and gain international exposure are really worth it? Simply put, the 2010 FIFA World Cup was valuable to South Africa while the 2014 FIFA World Cup was not worth the costs to Brazil.
ContributorsLooney, Andrew (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Department of Economics (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or revamping their culture. This included research and analysis of successful and unsuccessful company cultures and the affect they have on customers, employees and employers. This analysis created measurements to use to identify good company culture and bad company culture. These were identified through evaluations of employee reviews, secondary research and business articles. From there, different parts of company culture were identified as key components to building a strong, prideful and successful company culture and alternatively, what deteriorates a company culture. As a result of this thesis I uncovered measurements to use to identify a good company culture and six critical success factors to outline a successful company culture that can be tailored to any business. The measurements were surrounding retention rates, innovation, company development, employee perks, a fun atmosphere and an overall attention to employee needs. The critical success factors of company culture are to set the mission and vision of the company, define the company's core values, set a budget for company culture expenses, add special perks or actions that make your culture unique, hire and train right from the start and most importantly follow through. These factors create an outline for how to structure a great company culture, but do not set boundaries for any company. The best company culture is authentic to a company's mission, goals, customers and employees.
ContributorsHauck, Mariah Shelby (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This paper is intended to identify a correlation between the winning percentage of sports teams in the four major professional sports leagues in the United States and the GDP per capita of their respective cities. We initially compiled fifteen years of franchise performance along with economic data from the Federal Reserve Bank of St. Louis to analyze this relationship. After converting the data into a language recognized by Stata, the regression tool we used, we ran multiple regressions to find relevant correlations based off of our inputs. This paper will show the value of the economic impact of strong or weak performance throughout various economic cycles through data analysis and conclusions drawn from the results of the regression analysis.
ContributorsAndl, Tyler (Co-author) / Shirk, Brandon (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12