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- All Subjects: Marketing
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
Description
Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for event marketing rely heavily on who one knows. Currently, ASU students hear about events through word of mouth, email chains, Facebook pages, and posters around campus. Thankfully, there is now an event marketing method that is available to everyone. UniEvents is a newly developed event service that live-tracks events around ASU's Tempe campus. UniEvents consists of a webpage that accommodates all screen sizes and is accessible by all devices including smartphones, tablets, and desktop computers. The website offers a user-friendly interface and useful features. Students are able to scan through event listings on a calendar or they can use an interactive map to find events nearest to them. Furthermore, UniEvents also offers the option for users to submit events to be advertised through the service. This way, students and organizations can easily spread the word about events on campus. Through UniEvents, ASU students will finally be able to see a conclusive list of upcoming events in one convenient site. Students will be able to save time and hassle by not having to rely on numerous sources to learn about events. UniEvents is committed to help students learn about events and get involved in campus activities!
ContributorsDeegan, Taylor (Co-author) / Nguyen, Lilian (Co-author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Harrington Bioengineering Program (Contributor) / Economics Program in CLAS (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
AARP estimates that 90% of seniors wish to remain in their homes during retirement. Seniors need assistance as they age, historically they have received assistance from either family members, nursing homes, or Continuing Care Retirement Communities. For seniors not wanting any of these options, there has been very few alternatives. Now, the emergence of the continuing care at home program is providing hope for a different method of elder care moving forward. CCaH programs offer services such as: skilled nursing care, care coordination, emergency response systems, aid with personal and health care, and transportation. Such services allow seniors to continue to live in their own home with assistance as their health deteriorates over time. Currently, only 30 CCaH programs exist. With the growth of the elderly population in the coming years, this model seems poised for growth.
ContributorsSturm, Brendan (Author) / Milovanovic, Jelena (Thesis director) / Hassett, Matthew (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis explores the power of food to transcend cultural and racial borders and to act as a common ground, bringing people of all different backgrounds together. Through globalization, there is an increased movement of people from their homeland to different regions around the world and with this migration comes the spread of their culture and cuisine to new areas. This spreading of culture often creates friction and tension amongst other cultures, however as this thesis argues, with increased diversity, there is the great potential for greater interaction with other cultures and therefore greater appreciation. The key aspect of this thesis is the ways in which food can be used as a tool to overcome racial barriers and serve as a means of positive expression of a culture. I hope to show that by engaging with a culture through its cuisine, one can arguably build a greater appreciation for that culture and therefore lower their preconceived notions and stereotypes.
ContributorsZayanderoudi, Rana Patricia (Author) / Talebi, Shahla (Thesis director) / Eaton, John (Committee member) / School of Politics and Global Studies (Contributor) / Economics Program in CLAS (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This study seeks to understand what design factors best aid in the elicitation of behaviors, specifically disclosure behaviors, from one party to another with the intent to provide some form of service. I looked at the medical industry to see how to create the best possible quality of care all while ensuring that the patient information is collected accurately and quickly. With healthcare in the United States becoming increasingly expensive along with the multitude of people seeking attention, the time that physicians have is scare. This scarcity can affect the type and quality of care that a patient would receive. Therefore, creating an online form to gather patient data would reduce time so long as the information was collected via a trusted method and patients were honest in their disclosure. The quality of the face-to-face time in a physician’s office would increase with increased honesty from patients, as the physician would be able to properly prepare for the appointment. This study examines whether screen lighting and typeface could influence a patient's disclosure of problem behaviors, such as smoking or drinking, the patient's rating of the importance of honesty, and the patient's perceptions of privacy and confidentiality during the disclosure. The results showed that Sans Serif [Arial] typeface was more effective in eliciting problem behavior disclosure. Perceptions and disclosure in relation to background color did not yield overwhelming results either way.
ContributorsScheetz, Taylor Renee (Author) / Eaton, Kate (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Catastrophe events occur rather infrequently, but upon their occurrence, can lead to colossal losses for insurance companies. Due to their size and volatility, catastrophe losses are often treated separately from other insurance losses. In fact, many property and casualty insurance companies feature a department or team which focuses solely on modeling catastrophes. Setting reserves for catastrophe losses is difficult due to their unpredictable and often long-tailed nature. Determining loss development factors (LDFs) to estimate the ultimate loss amounts for catastrophe events is one method for setting reserves. In an attempt to aid Company XYZ set more accurate reserves, the research conducted focuses on estimating LDFs for catastrophes which have already occurred and have been settled. Furthermore, the research describes the process used to build a linear model in R to estimate LDFs for Company XYZ's closed catastrophe claims from 2001 \u2014 2016. This linear model was used to predict a catastrophe's LDFs based on the age in weeks of the catastrophe during the first year. Back testing was also performed, as was the comparison between the estimated ultimate losses and actual losses. Future research consideration was proposed.
ContributorsSwoverland, Robert Bo (Author) / Milovanovic, Jelena (Thesis director) / Zicarelli, John (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Throughout modern culture and the political arena religious intolerance and misinformation runs rampant. Recent presidential elections have brought two minority religions (in the U.S.) to the forefront of national media attention and national dialogue-leading to presumptions, misunderstandings, and personal opinions that don't necessarily address the realities of the religions. Brought to the forefront by presidential candidates religions or by candidates targeting individual religions for their "connections" to terrorism, the LDS Church and Islam have become targets of religious bias and attacks. Even further attacked have been the women within these religions-who have often been deemed as objectified and oppressed as a result of their religions. This thesis examines religious text and scholarly work to take an objective examination of the religions and describes the realities of the life for the women-separating actual doctrine in the religion from what is a cultural norm and not a representation of the religion itself. By looking at women's roles and the dress code within Islam and Mormonism, this thesis compares Mormon and Muslim women and shows that they are integral parts of their religion with agency, not objectified victims of a system.
ContributorsWarren, Annie Michelle (Author) / Ali, Souad T. (Thesis director) / Daughtrey, Doe (Committee member) / Sandra Day O'Connor College of Law (Contributor) / School of Politics and Global Studies (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
ContributorsJohnson, Nicole (Author) / Hale, Allison (Co-author) / Voustas, Konstandinos (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Economics Program in CLAS (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
A factor accounting for the COVID-19 pandemic was added to a generalized linear model to more accurately predict unpaid claims. COVID-19 has affected not just healthcare, but all sectors of the economy. Because of this, whether or not an automobile insurance claim is filed during the pandemic needs to be taken into account while estimating unpaid claims. Reserve-estimating functions such as glmReserve from the “ChainLadder” package in the statistical software R were experimented with to produce their own results. Because of their insufficiency, a manual approach to building the model turned out to be the most proficient method. Utilizing the GLM function, a model was built that emulated linear regression with a factor for COVID-19. The effects of such a model are analyzed based on effectiveness and interpretablility. A model such as this would prove useful for future calculations, especially as society is now returning to a “normal” state.
ContributorsKossler, Patrick (Author) / Zicarelli, John (Thesis director) / Milovanovic, Jelena (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05
Description
Milk has long played an important role in American society and remains a popular staple of many Americans’ diets. Yet, despite its long standing popularity, the role of milk within American society has begun to develop new meaning in recent years. This paper aims to understand the symbolism that today’s Americans ascribe to milk. Academic journal articles, advertising campaigns, online articles, and government policy pertaining to milk were researched in order to identify the themes that characterize consumers’ perceptions of milk. In recognition of the diverse types of milk that are now accessible to many Americans, this paper uses the word “milk” to refer to cow-derived, fluid (liquid) dairy unless otherwise specified. This research reveals eleven principal themes that describe consumers’ perceptions of milk: milk symbolizes health, American values, is associated with athleticism, is unhealthy, is not preferable to plant-based alternatives, is bad for the environment, is animal cruelty, represents white supremacy, is anti-feminist, is reflective of consumer lifestyles, and there is a general trend of consumers being uninformed about the milk that they consume. This research helps to understand consumers; therefore, this research can be used to help dairy-related industries shape their business strategies and target their customer segment and to help policymakers design effective dairy-related policies. Furthermore, this paper invites further research to identify the consumers that hold the beliefs this research describes, and the extent to which these consumers share said beliefs.
ContributorsHladik, Jessica (Author) / Hughner, Renee (Thesis director) / Voorhees, Matthew (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Economics Program in CLAS (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor)
Created2024-05