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Digital Entrepreneurship: Creating and Doing Business in the Digital Age

Description
“Digital Entrepreneurship: Creating and Doing Business in the Digital Age” is a resource for any current entrepreneur or aspiring entrepreneur who wants to learn about all things related to entrepreneurship in the Digital age, including how to start, what type of business to create, and everything ranging from advertising to…

“Digital Entrepreneurship: Creating and Doing Business in the Digital Age” is a resource for any current entrepreneur or aspiring entrepreneur who wants to learn about all things related to entrepreneurship in the Digital age, including how to start, what type of business to create, and everything ranging from advertising to web design. These pages serve as a resource for anyone looking into starting a business online and create their own path for wealth. After reading this paper you will learn how a college individual was able to create his own business as a side hustle while still a full time-student, how to legally start your own business for any niche or industry and a deep dive on all aspects of digital marketing in order to make your business successful. This paper also defines over twenty digital marketing terms and what steps you can take to implement each tactic into your business immediately. Research from a hundred different small business owners and marketing professionals around the world shows the latest trends and what they are currently doing in their own business as well. Using the author's own business (Paradise Marketing), we take a deep dive into how anyone can create their own business with just a few simple yet tactical steps. It doesn’t matter if you work in the largest industry in the world or the small niche that only a small market would use. Whether it's a small project or a large business idea you might have, use this thesis as not only a guide but a testimonial to the power of digital marketing and entrepreneurship in the current digital age.
ContributorsCooper, Ryan Wayne (Author) / Sebold, Brent (Thesis director) / Williams, Tamika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12

Social Renaissance: A Social Media Marketing Agency

Description
This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara…

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
ContributorsKahn, Sara (Author) / Sebold, Brent (Thesis director) / Mesquita, Luiz (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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Khan Final Project (Spring 2022)

Description

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara…

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
ContributorsKahn, Sara (Author) / Sebold, Brent (Thesis director) / Mesquita, Luiz (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor)
Created2022-05
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Khan Thesis Defense Presentation (Spring 2022)

Description

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara…

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
ContributorsKahn, Sara (Author) / Sebold, Brent (Thesis director) / Mesquita, Luiz (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor)
Created2022-05