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Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description汽车行业属于国家支柱型产业，创造了高额的产值，增加了就业岗位。随着汽车生产行业竞争日趋激烈的趋势影响，汽车经销商在未来会出现明显的分化，并且逐步向头部集中。基于这样的行业背景，本项研究开展汽车经销商整体经营和盈利能力等方面的详细深入分析，即系统整合汽车经销商业务运营层面和财务层面数据，结合统计研究方法，对经销商盈利能力进行系统且详实归因分析，从而试别驱动盈利能力的关键业务要素。其研究成果能够完善对行业发展规律和经营模式系统性理解，从而进一步指导该领域的相关业务实践，提高经销商整体经营业绩。本课题通过四个阶段来开展经销商整体经营与盈利归因的相关研究。首先，本课题梳理了中国汽车消费行业发展的历史，同时阐述样本期内（2018-2020年）国内宏观经济和汽车消费市场的特征进行，并介绍X品牌汽车经销商的地理分布、资质和业绩评级体系、自身经营特征以及汽车生产商对经销商扶持政策等方面。在第二阶段，本课题聚焦研究假设、模型与方法，通过对X品牌汽车经销商的业务结构和运营管理开展分析，并逐步识别影响经销商盈利的关键指标变量，并提出研究假设和相关模型（即时间序列模型和面板回归模型）。在第三阶段，本课题首先开展经销商相关信息整体性统计分析，获得关键业务指标在样本期内动态特征，并结合时间序列回归模型探讨各项业务指标对经销商整体盈利能力的影响程度。在第四阶段，本课题采用（个体）固定效应的面板回归模型来研究不同组别（控制）条件下经销商盈利能力的影响因素以及其盈利能力对这些因素的敏感程度，从而更深入和全面地揭示影响经销商盈利能力的潜在因素。
基于上述四阶段的研究结果，本研究进一步就提升经销商盈利能力展开讨论，并提出相应对策。本课题相关结论仅从X品牌汽车经销商经营和财务数据进行定性和定量分析获得，但衷心希望本研究的成果能够对汽车经销商改善经营业务方面能起到实践上的借鉴和指导意义。
ContributorsPan, Guangxiong (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2022
Description
Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.
ContributorsMiserlian, Rachel (Author) / Dooley, Kevin (Thesis director) / Jung, Kendon (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
Description随着社会经济发展，人们生活水平提高，红木市场不断发展壮大。但红木市场中存在
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
ContributorsChiu, Yung (Author) / Pei, Ker-Wei (Thesis advisor) / Qian, Jun (Thesis advisor) / Wu, Fei (Committee member) / Arizona State University (Publisher)
Created2018
Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015