Matching Items (15)
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- Member of: Theses and Dissertations
Description
As consumers shift their values toward sustainability, environmentalism, and social issues, industries face increased pressure to engage with sustainability and make their sustainable practices transparent to consumers. While luxury fashion has shifted toward sustainable practices, little conclusive research exists to understand how consumers respond to such practices. This research explores whether the use of recycled materials affects a luxury brand more than a mainstream brand. My results indicate that the use of recycled materials is harmful for a luxury brand but has no impact on the mainstream brand.
ContributorsSangha, Pooja B (Author) / Lisjak, Monika (Thesis director) / Eaton, Kathryn Karnos (Committee member) / Department of Psychology (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This study seeks to understand what design factors best aid in the elicitation of behaviors, specifically disclosure behaviors, from one party to another with the intent to provide some form of service. I looked at the medical industry to see how to create the best possible quality of care all while ensuring that the patient information is collected accurately and quickly. With healthcare in the United States becoming increasingly expensive along with the multitude of people seeking attention, the time that physicians have is scare. This scarcity can affect the type and quality of care that a patient would receive. Therefore, creating an online form to gather patient data would reduce time so long as the information was collected via a trusted method and patients were honest in their disclosure. The quality of the face-to-face time in a physician’s office would increase with increased honesty from patients, as the physician would be able to properly prepare for the appointment. This study examines whether screen lighting and typeface could influence a patient's disclosure of problem behaviors, such as smoking or drinking, the patient's rating of the importance of honesty, and the patient's perceptions of privacy and confidentiality during the disclosure. The results showed that Sans Serif [Arial] typeface was more effective in eliciting problem behavior disclosure. Perceptions and disclosure in relation to background color did not yield overwhelming results either way.
ContributorsScheetz, Taylor Renee (Author) / Eaton, Kate (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for event marketing rely heavily on who one knows. Currently, ASU students hear about events through word of mouth, email chains, Facebook pages, and posters around campus. Thankfully, there is now an event marketing method that is available to everyone. UniEvents is a newly developed event service that live-tracks events around ASU's Tempe campus. UniEvents consists of a webpage that accommodates all screen sizes and is accessible by all devices including smartphones, tablets, and desktop computers. The website offers a user-friendly interface and useful features. Students are able to scan through event listings on a calendar or they can use an interactive map to find events nearest to them. Furthermore, UniEvents also offers the option for users to submit events to be advertised through the service. This way, students and organizations can easily spread the word about events on campus. Through UniEvents, ASU students will finally be able to see a conclusive list of upcoming events in one convenient site. Students will be able to save time and hassle by not having to rely on numerous sources to learn about events. UniEvents is committed to help students learn about events and get involved in campus activities!
ContributorsDeegan, Taylor (Co-author) / Nguyen, Lilian (Co-author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Harrington Bioengineering Program (Contributor) / Economics Program in CLAS (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12
Description
Ice hockey is widely recognized as one of the most exciting sports to watch and the NHL boasts very good in-game attendance figures when compared to similar professional sports leagues. In this study, we compare the NHL to the NBA, two leagues that share the same size stadiums and in-game attendance numbers but show huge disparities in national television viewership. The most watched NHL game of 2022/23, game 5 of the Stanley Cup Finals totaled 2.72 million viewers nationally and the most watched NBA game of the 22/23 season was the final game of the NBA Finals totaled 17.88 million viewers nationwide. This is especially startling given the fact that on the local level, in cities with both NHL and NBA teams, the local rating are relatively even and oftentimes favor the NHL team. To investigate why this discrepancy exists, four cities that are home to both an NHL and NBA franchise were chosen as the focus of research. Youth participation and cost of both basketball and ice hockey were examined in each city and it was determined that they account for a large portion of the differences in national TV viewership. Marketing strategies of each league were also investigated, but it was found that these had little impact on the discrepancies in national TV viewership. The study concludes with possible solutions for the NHL to decrease costs and increase accessibility play, resulting in an increase in youth participation, especially in nontraditional hockey markets without NHL teams. In turn, this will bridge the gap in national viewership between themselves and the NBA.
ContributorsEckerle, Benjamin (Author) / Peca, Trevor (Co-author) / Pierce, John (Thesis director) / Palmer, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2024-05
Description
It was hypothesized that information about current romantic involvement could make a male target more attractive to females. A 2 (Gender) X 4 (Romantic Involvement: Current Romance, Past Romance, Friend, and Control) factorial design was created to test competing predictions from scarcity/reactance, impression-formation, and sociobiological perspectives. A total of 235 male and female subjects saw a photograph of an opposite gender target person, then read a brief description about the target that contained one of the three involvement manipulations, or contained no involvement manipulation (Control). Subjects then rated the target along a 14 item scale to measure romantic attraction. ANOVA and MANOVA results revealed main effects of Gender and Romantic Involvement. Simple effects for Romantic Involvement were found for female, but not male subjects. A priori contrasts testing the predictions from the competing theoretical perspectives provided support only for the socio-biological prediction for female subjects.
ContributorsJoanes, Thomas (Author) / Linder, Darwin (Committee member) / Braver, Sanford (Committee member) / Young, Michael Cochise (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created1991-12
Description
The Film Industry is one of most exciting and informative businesses in the world, a business where the revenue of a single feature film can approach or exceed $1 billion. Current trends show a significant increase in independent production and a demand for major studio facilities outside of California. Many states are meeting the demand by building state-of-the-art sound stages and production facilities. To further attract productions into their state, tax incentives and rebates are offered, resulting in a long-term influx of movie production that generates hundreds of millions of dollars of revenue for their communities, contributing an estimated $200,000 a day into the coffers of the localities where they film. In addition to the revenue it generates, the motion picture and television industries employ over 1.3 million Americans. Despite numerous benefits to states that cater to the movie industry, Arizona continues to flounder. With all the resources and advantages offered to Arizona including good weather and proximity to Hollywood, the state has the potential to become a key player within the film industry. The purpose of this study is to conduct interviews from industry professionals, both in and out of state, to get an idea of where Arizona stands in the movie making industry and if the state should take the steps necessary to build a more dominant presence. Using states like New Mexico as a model, comparisons will be made between different programs offered and implemented in both Arizona and other states. Data will be collected through induction of personal interviews and the responses gathered will be used to formulate a more formidable opinion on what Arizona is capable of doing within the movie making industry.
ContributorsLantz, Zachary Matthew (Co-author) / Lantz, Zachary (Co-author) / Gray, Nancy (Thesis director) / Eaton, John (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / School of Accountancy (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
As I stare at my closet overflowing with a variety of beloved and colorful garments, I
think about how big of an impact just one of those pieces made in the world before it ended up
in my possession. A tiny spaghetti-strap tank top – bought from my local Goodwill for two dollars, originally purchased at H&M for eight – reminds me that although this square foot of
material might seem minute, it and the thousands of replicas manufactured along with it still
add to the carbon footprint of the fashion industry. Plain and simple – fashion comes at a cost,
whether fashionistas like to be privy to that truth or not. This truth launched an exploration of
my own fashion sense and work to uncover ways to make a difference, birthing ‘K’.
My intention stemmed from my love for clothes, a love rooted in some of my earliest
memories of my mothers’ fashion sense. I found it interesting that for her, and for myself, every
occasion seemed to call for a certain type of dress; occasions like school, church, vacations,
musicals, and nights out on the town to name a few. Not everyone abided by the rules of fashion
that seemed to be so important to me at a young age - no white pants after Labor Day kinds of
things – but, for me, these unspoken rules of dress carried true. Now, as an adult balancing
school, work, and social activity, I like to observe how my peers, coworkers, and friends present
their own sense of style.
After getting a job at a local resale store called Buffalo Exchange, the concept of fast
fashion and the ensuing lack of sustainability fueling it became a concern of interest. Thinking
about the styles of those around me, each completely unique to the wearer but similar in regard
to the individual pieces, struck me that people today are uninformed about the consequences of
their shopping habits. In reality, every consumer partakes in the fashion market in some sense,
meaning that every person feeds into the growing issues associated with fast fashion and similar
business, or join the conversation about sustainable fashion.
Taking my love for resale, a love birthed from ethical sourcing and the giddiness of
finding a good treasure after a big hunt, and partnering my creative skillset for fashion design, I
took on a big project to see for myself what people’s perceptions about resale are and how I
could be a part of the conversation. I began this line thinking about how my unique style always
seems to amass compliments from people liking just how different my items are. I figured that
taking my keen eye for aesthetics and using that to make resale items more desirable, I’d be able
to tap into a market that hardly acknowledges its own existence.
think about how big of an impact just one of those pieces made in the world before it ended up
in my possession. A tiny spaghetti-strap tank top – bought from my local Goodwill for two dollars, originally purchased at H&M for eight – reminds me that although this square foot of
material might seem minute, it and the thousands of replicas manufactured along with it still
add to the carbon footprint of the fashion industry. Plain and simple – fashion comes at a cost,
whether fashionistas like to be privy to that truth or not. This truth launched an exploration of
my own fashion sense and work to uncover ways to make a difference, birthing ‘K’.
My intention stemmed from my love for clothes, a love rooted in some of my earliest
memories of my mothers’ fashion sense. I found it interesting that for her, and for myself, every
occasion seemed to call for a certain type of dress; occasions like school, church, vacations,
musicals, and nights out on the town to name a few. Not everyone abided by the rules of fashion
that seemed to be so important to me at a young age - no white pants after Labor Day kinds of
things – but, for me, these unspoken rules of dress carried true. Now, as an adult balancing
school, work, and social activity, I like to observe how my peers, coworkers, and friends present
their own sense of style.
After getting a job at a local resale store called Buffalo Exchange, the concept of fast
fashion and the ensuing lack of sustainability fueling it became a concern of interest. Thinking
about the styles of those around me, each completely unique to the wearer but similar in regard
to the individual pieces, struck me that people today are uninformed about the consequences of
their shopping habits. In reality, every consumer partakes in the fashion market in some sense,
meaning that every person feeds into the growing issues associated with fast fashion and similar
business, or join the conversation about sustainable fashion.
Taking my love for resale, a love birthed from ethical sourcing and the giddiness of
finding a good treasure after a big hunt, and partnering my creative skillset for fashion design, I
took on a big project to see for myself what people’s perceptions about resale are and how I
could be a part of the conversation. I began this line thinking about how my unique style always
seems to amass compliments from people liking just how different my items are. I figured that
taking my keen eye for aesthetics and using that to make resale items more desirable, I’d be able
to tap into a market that hardly acknowledges its own existence.
ContributorsMickelsen, Karsten Raye (Author) / Gray, Nancy (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Logos have strong communicative power. Companies dedicate a considerable amount of time and money to designing their logo because logos have the ability to convey important information about their identity. Color also has strong communicative power, especially as found in packaging. Therefore, this study examines the relationship between black packaging and logo complexity to test whether logo design can change perceptions of color. The study also analyzes millennialist trends in logo design preferences. I designed and tested two logos to determine how complex logos influence consumer perceptions of brand identity differently than simple logos. Next, I collected responses using a Qualtrics survey. Independent samples t tests revealed that companies who use a complex logo are perceived as more expensive and upper-class. Meanwhile, companies who use simple logos are seen as contemporary and sophisticated. Although the t test results were not statistically significant, the qualitative responses were consistent with the t test findings. Despite the initial hypothesis, millennials showed a greater preference for the complex logo than the simple logo. I also found that incorporating natural elements into the design led participants to perceive the brand as sustainable. Natural elements can often be translated into femininity, as participants expected products packaged with a natural logo to target females. These findings were used to create logo design recommendations for cosmetic companies with lower brand equity.
ContributorsJacobs, Miranda Sophie (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Department of Psychology (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The gender pay gap is a well-known issue that many organizations seek to mitigate. While great strides have been made, even more concerning is the gender wealth gap: the disparity between the wealth owned and retained by women in modern society. Solving this issue is even more difficult due to the engrained beliefs and behavior women exercise in regards to finance. To address the core issues of education and confidence within this realm, this thesis creative project centered around researching female financial values, knowledge, and confidence across nuanced disciplines to inform the brand strategy and messaging for a website housing financial literacy competencies for young females.
ContributorsSwanton, Gabrielle (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05