Filtering by
to not only move a current franchise to London, but rather to create a brand new NFL franchise in London. Therefore, the objective of this proposal is to give a detailed amount of evidence to support the development of a new NFL franchise in London and provide the proposal for a possible franchise in the London market. The following describes instances of NFL franchises relocating and the effect of the decision.
Over time, the conversation around the topic of business has shifted from being a source of money and a place for hard-workers, to fueling capitalism and only making the world a worse place, in a cycle which we cannot escape. Marketing is included in this shift of conversation and perspectives. People have begun to only see marketing as fuel for this capitalistic cycle, rather than a way in which we can break it. It has been established that, contrary to current beliefs, marketing has the power to have a positive impact on society and benefit the world (Better Marketing for a Better World, 2022). It’s up to the new generations of marketers to enact this positive and necessary change. Creating an academic course for students in the W. P. Carey School of Business at Arizona State University is a starting point for this change. This study aims to address the gap in education for business students, specifically in marketing, to understand how marketing can positively impact society.
This project analyzes aspects of ESports and gaming in relation to college/university students and college/university campuses. The specific focus of the project was establishing that there was an interest in additional Esports and gaming engagement on campus and then determining what manner of engagement was most desired by students. In order to discover the most popular form of Esports and gaming engagement for students, we held two events: a recreational ESports Competition and tutorials to teach students how to mod video games. After carrying out these events we established that an Esports Competition was a more popular form of engagement. However, we also established that both forms of engagement would be successful with proper marketing and execution.
Business Design is a thesis project where students can work in groups and consult for various projects. I had the opportunity to work on three major projects for my thesis involving a small entrepreneur looking for a go-to market plan for her board game, an app developer looking for a better way to connect to their target audience, as well as create my own digital product and consulting services that helped founder's lab groups build their online presence through e-commerce. All these projects allowed me to hone my critical thinking skills by working my way through real-life problems that don't have direct answers. I was also able to take away some valuable lessons in leadership and working in a team of very capable students.
With its rapid growth and widespread adoption, TikTok has emerged as a formidable platform for marketing and brand promotion. By harnessing the app's unique features and engaging content formats, businesses can effectively reach and engage with their target audiences in innovative ways. Psychological principles prove the affects and better explain why TikTok is a great resource for businesses. This thesis outlines a survey on the app of TikTok and what type of content piqued viewers interest. After avid research conducted through surveys, psychological principles, and secondary research, this thesis compiles a list of the 5 Best Practices businesses should use when using TikTok as a way to grow their business and up their sales. These best practices will not only help them grow their audience, but gain more brand awareness to a younger generation of social media users. Overall, the immense potential for businesses to tap into TikTok's growing user base and vibrant community to drive revenue, sales, and brand awareness.