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A Comparative Study of Marketing Designs Opted for Milk and Coffee between Two Brands; New Designs Proposals for both Commodities.

Description

In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal…

In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.

ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)

Created2016-05

Photometric Color Correction of the Star-Planet Activity Research CubeSat (SPARCS)

Description

The Star Planet Activity Research CubeSat (SPARCS) will be a 6U CubeSat devoted to photometric monitoring of M dwarfs in the far-ultraviolet (FUV) and near-ultraviolet (NUV) (160 and 280 nm respectively), measuring the time-dependent spectral slope, intensity and evolution of M dwarf stellar UV radiation. The delta-doped detectors baselined for…

The Star Planet Activity Research CubeSat (SPARCS) will be a 6U CubeSat devoted to photometric monitoring of M dwarfs in the far-ultraviolet (FUV) and near-ultraviolet (NUV) (160 and 280 nm respectively), measuring the time-dependent spectral slope, intensity and evolution of M dwarf stellar UV radiation. The delta-doped detectors baselined for SPARCS have demonstrated more than five times the in-band quantum efficiency of the detectors of GALEX. Given that red:UV photon emission from cool, low-mass stars can be million:one, UV observation of thes stars are susceptible to red light contamination. In addition to the high efficiency delta-doped detectors, SPARCS will include red-rejection filters to help minimize red leak. Even so, careful red-rejection and photometric calibration is needed. As was done for GALEX, white dwarfs are used for photometric calibration in the UV. We find that the use of white dwarfs to calibrate the observations of red stars leads to significant errors in the reported flux, due to the differences in white dwarf and red dwarf spectra. Here we discuss the planned SPARCS calibration model and the color correction, and demonstrate the importance of this correction when recording UV measurements of M stars taken by SPARCS.

ContributorsOsby, Ella (Author) / Shkolnik, Evgenya (Thesis director) / Ardila, David (Committee member) / School of Earth and Space Exploration (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Testing a Fast, Automated Reduction Pipeline for Colibri

Description

Gamma-ray bursts (GRBs) are a type of astrophysical transient resulting from the most energetic explosions known in the universe. The explosions occur in distant galaxies, and their bright initial emission may only last a few seconds. Colibri is a telescope being built at the San Pedro Martir…

Gamma-ray bursts (GRBs) are a type of astrophysical transient resulting from the most energetic explosions known in the universe. The explosions occur in distant galaxies, and their bright initial emission may only last a few seconds. Colibri is a telescope being built at the San Pedro Martir Observatory in Baja, CA, MX with high sensitivity in order to study these events at a high redshift. Due to how quickly GRBs occur, it is essential to develop an image reduction pipeline that can quickly and accurately detect these events. Using existing image reduction software from Coatli, which was programmed and optimized for speed using python, numerous time trials were performed in order to determine if the pipeline meets the time requirements with various factors being adjusted. The goal of this experiment is for the telescope to respond to, capture, and reduce the images in under 3 minutes. It was determined that the reduction was optimized when the number of files to be reduced was set equal to 16 or higher by changing the batch number and the blank sky subtraction function was performed. As for the number of exposures, one can take up to four 30 second exposures or twenty 5 second exposures and reduce them in under 3 minutes.

ContributorsHeiligenstein, Wren (Author) / Butler, Nathaniel (Thesis director) / Jansen, Rolf (Committee member) / Dimitrova, Tzvetelina (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor)

Created2024-05

Founders Lab - SecurePoint Location Services

Description

Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking…

Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking system to be licensed by NASA technologies. Over the last 9 months, Secure Point has made steps to identify a target market, reach out to potential partners, develop a website, create a marketing strategy, and generate traction with the help of the Founder’s Lab at Arizona State University as well as the highly-experienced business catalysts who have provided guidance along the way. The following report will go into detail to cover our entrepreneurial journey to validate an idea and generate traction.

ContributorsSands, Wyatt (Author) / Rodenbostel, Adam (Co-author) / Strasser, Samir (Co-author) / Byrne, Jared (Thesis director) / Larson, Wiley (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor)

Created2022-05