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Description
Due to its difficult nature, organic chemistry is receiving much research attention across the nation to develop more efficient and effective means to teach it. As part of that, Dr. Ian Gould at ASU is developing an online organic chemistry educational website that provides help to students, adapts to their responses, and collects data about their performance. This thesis creative project addresses the design and implementation of an input parser for organic chemistry reagent questions, to appear on his website. After students used the form to submit questions throughout the Spring 2013 semester in Dr. Gould's organic chemistry class, the data gathered from their usage was analyzed, and feedback was collected. The feedback obtained from students was positive, and suggested that the input parser accomplished the educational goals that it sought to meet.
ContributorsBeerman, Eric Christopher (Author) / Gould, Ian (Thesis director) / Wilkerson, Kelly (Committee member) / Mosca, Vince (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05