By studying the workflow used to create the black hole, Gargantua, in Interstellar, artists can understand how to simulate complex astronomical phenomena in other special effects software such as Houdini. This workflow utilizes a balance between scientific realism and artistic interpretation of astronomical phenomena such that simulations can maximize their success in film. Through significant amounts of research and study, the artists at Double Negative generated a scientifically realistic black hole in shape and physical behavior, but made creative decisions when shading and lighting their simulation. I find that DNeg’s workflow integrates well when using Houdini technology. I follow their workflow to generate a series of spiral galaxies in Houdini and find how Houdini’s node network layout allows artists to incorporate both scientific realism and creative approaches to a simulation. A strong understanding of the mechanics of the simulated astronomical event scientifically informs the look and shape of a production, while Houdini’s node network layout makes it easy for special effects artists to manipulate simulations to their own artistic interpretation of astronomical phenomena.

In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s current obstacles and future goals. The paper begins with a history of Omni Bioceutical Innovations and an analysis of the current marketing and skincare trends. Research on business-to-business (B2B) and business-to-consumer (B2C) strategies will also be shared to help provide context to Omni's obstacles when switching its marketing focus from B2B to B2C. The paper will then focus on Omni’s past digital strategy setbacks and present opportunities for how the company can move forward using Bolman and Deal’s frames and research on the skincare market and current digital marketing tactics. The resolutions presented will include insight into how to target the B2C market effectively through specific social platforms and offer suggestions of which elements should be incorporated into their new website. Through examining Omni’s past internal battles using the organizational frames, it helps clarify the needs of the company and reinforces the changes that must be made to help the company become even more successful.