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- Creators: Barrett, The Honors College
Description
Modern day gas turbine designers face the problem of hot mainstream gas ingestion into rotor-stator disk cavities. To counter this ingestion, seals are installed on the rotor and stator disk rims and purge air, bled off from the compressor, is injected into the cavities. It is desirable to reduce the supply of purge air as this decreases the net power output as well as efficiency of the gas turbine. Since the purge air influences the disk cavity flow field and effectively the amount of ingestion, the aim of this work was to study the cavity velocity field experimentally using Particle Image Velocimetry (PIV). Experiments were carried out in a model single-stage axial flow turbine set-up that featured blades as well as vanes, with purge air supplied at the hub of the rotor-stator disk cavity. Along with the rotor and stator rim seals, an inner labyrinth seal was provided which split the disk cavity into a rim cavity and an inner cavity. First, static gage pressure distribution was measured to ensure that nominally steady flow conditions had been achieved. The PIV experiments were then performed to map the velocity field on the radial-tangential plane within the rim cavity at four axial locations. Instantaneous velocity maps obtained by PIV were analyzed sector-by-sector to understand the rim cavity flow field. It was observed that the tangential velocity dominated the cavity flow at low purge air flow rate, its dominance decreasing with increase in the purge air flow rate. Radially inboard of the rim cavity, negative radial velocity near the stator surface and positive radial velocity near the rotor surface indicated the presence of a recirculation region in the cavity whose radial extent increased with increase in the purge air flow rate. Qualitative flow streamline patterns are plotted within the rim cavity for different experimental conditions by combining the PIV map information with ingestion measurements within the cavity as reported in Thiagarajan (2013).
ContributorsPathak, Parag (Author) / Roy, Ramendra P (Thesis advisor) / Calhoun, Ronald (Committee member) / Lee, Taewoo (Committee member) / Arizona State University (Publisher)
Created2013
Description
Over the past three decades, particle image velocimetry (PIV) has been continuously growing to become an informative and robust experimental tool for fluid mechanics research. Compared to the early stage of PIV development, the dynamic range of PIV has been improved by about an order of magnitude (Adrian, 2005; Westerweel et al., 2013). Further improvement requires a breakthrough innovation, which constitutes the main motivation of this dissertation. N-pulse particle image velocimetry-accelerometry (N-pulse PIVA, where N>=3) is a promising technique to this regard. It employs bursts of N pulses to gain advantages in both spatial and temporal resolution. The performance improvement by N-pulse PIVA is studied using particle tracking (i.e. N-pulse PTVA), and it is shown that an enhancement of at least another order of magnitude is achievable. Furthermore, the capability of N-pulse PIVA to measure unsteady acceleration and force is demonstrated in the context of an oscillating cylinder interacting with surrounding fluid. The cylinder motion, the fluid velocity and acceleration, and the fluid force exerted on the cylinder are successfully measured. On the other hand, a key issue of multi-camera registration for the implementation of N-pulse PIVA is addressed with an accuracy of 0.001 pixel. Subsequently, two applications of N-pulse PTVA to complex flows and turbulence are presented. A novel 8-pulse PTVA analysis was developed and validated to accurately resolve particle unsteady drag in post-shock flows. It is found that the particle drag is substantially elevated from the standard drag due to flow unsteadiness, and a new drag correlation incorporating particle Reynolds number and unsteadiness is desired upon removal of the uncertainty arising from non-uniform particle size. Next, the estimation of turbulence statistics utilizes the ensemble average of 4-pulse PTV data within a small domain of an optimally determined size. The estimation of mean velocity, mean velocity gradient and isotropic dissipation rate are presented and discussed by means of synthetic turbulence, as well as a tomographic measurement of turbulent boundary layer. The results indicate the superior capability of the N-pulse PTV based method to extract high-spatial-resolution high-accuracy turbulence statistics.
ContributorsDing, Liuyang (Author) / Adrian, Ronald J (Thesis advisor) / Frakes, David (Committee member) / Herrmann, Marcus (Committee member) / Huang, Huei-Ping (Committee member) / Peet, Yulia (Committee member) / Arizona State University (Publisher)
Created2018
Description
Rapid expansion of dense beds of fine, spherical particles subjected to rapid depressurization is studied in a vertical shock tube. As the particle bed is unloaded, a high-speed video camera captures the dramatic evolution of the particle bed structure. Pressure transducers are used to measure the dynamic pressure changes during the particle bed expansion process. Image processing, signal processing, and Particle Image Velocimetry techniques, are used to examine the relationships between particle size, initial bed height, bed expansion rate, and gas velocities.
The gas-particle interface and the particle bed as a whole expand and evolve in stages. First, the bed swells nearly homogeneously for a very brief period of time (< 2ms). Shortly afterward, the interface begins to develop instabilities as it continues to rise, with particles nearest the wall rising more quickly. Meanwhile, the bed fractures into layers and then breaks down further into cellular-like structures. The rate at which the structural evolution occurs is shown to be dependent on particle size. Additionally, the rate of the overall bed expansion is shown to be dependent on particle size and initial bed height.
Taller particle beds and beds composed of smaller-diameter particles are found to be associated with faster bed-expansion rates, as measured by the velocity of the gas-particle interface. However, the expansion wave travels more slowly through these same beds. It was also found that higher gas velocities above the the gas-particle interface measured \textit{via} Particle Image Velocimetry or PIV, were associated with particle beds composed of larger-diameter particles. The gas dilation between the shocktube diaphragm and the particle bed interface is more dramatic when the distance between the gas-particle interface and the diaphragm is decreased-as is the case for taller beds.
To further elucidate the complexities of this multiphase compressible flow, simple OpenFOAM (Weller, 1998) simulations of the shocktube experiment were performed and compared to bed expansion rates, pressure fluctuations, and gas velocities. In all cases, the trends and relationships between bed height, particle diameter, with expansion rates, pressure fluctuations and gas velocities matched well between experiments and simulations. In most cases, the experimentally-measured bed rise rates and the simulated bed rise rates matched reasonably well in early times. The trends and overall values of the pressure fluctuations and gas velocities matched well between the experiments and simulations; shedding light on the effects each parameter has on the overall flow.
The gas-particle interface and the particle bed as a whole expand and evolve in stages. First, the bed swells nearly homogeneously for a very brief period of time (< 2ms). Shortly afterward, the interface begins to develop instabilities as it continues to rise, with particles nearest the wall rising more quickly. Meanwhile, the bed fractures into layers and then breaks down further into cellular-like structures. The rate at which the structural evolution occurs is shown to be dependent on particle size. Additionally, the rate of the overall bed expansion is shown to be dependent on particle size and initial bed height.
Taller particle beds and beds composed of smaller-diameter particles are found to be associated with faster bed-expansion rates, as measured by the velocity of the gas-particle interface. However, the expansion wave travels more slowly through these same beds. It was also found that higher gas velocities above the the gas-particle interface measured \textit{via} Particle Image Velocimetry or PIV, were associated with particle beds composed of larger-diameter particles. The gas dilation between the shocktube diaphragm and the particle bed interface is more dramatic when the distance between the gas-particle interface and the diaphragm is decreased-as is the case for taller beds.
To further elucidate the complexities of this multiphase compressible flow, simple OpenFOAM (Weller, 1998) simulations of the shocktube experiment were performed and compared to bed expansion rates, pressure fluctuations, and gas velocities. In all cases, the trends and relationships between bed height, particle diameter, with expansion rates, pressure fluctuations and gas velocities matched well between experiments and simulations. In most cases, the experimentally-measured bed rise rates and the simulated bed rise rates matched reasonably well in early times. The trends and overall values of the pressure fluctuations and gas velocities matched well between the experiments and simulations; shedding light on the effects each parameter has on the overall flow.
ContributorsZunino, Heather (Author) / Adrian, Ronald J (Thesis advisor) / Clarke, Amanda (Committee member) / Chen, Kangping (Committee member) / Herrmann, Marcus (Committee member) / Huang, Huei-Ping (Committee member) / Arizona State University (Publisher)
Created2019
Description
This paper will be exploring a marketing plan for a Kpop Fan artist, Jennifer Lee. Kpop is a genre of music originating from South Korea that provides a whole-package entertainment. Fan artists are producers who create produce for the consumption and purchase of other Kpop fans. The paper will consider segmentation and the products and platforms that best target them in order to maximize revenue. A survey was performed with a sample size of 314 participants to find out consumer behavior and preference as well as producer situation. Consumers come from both the United States and abroad. Customers come directly and almost exclusively from followers. Therefore, increasing the number of followers on Instagram is essential to increasing revenue. Jennifer has time, resource, and ability constraints, while the market has limited potential. The conclusion is that Jennifer should become more organized as a business. To grow her following, she should cater more towards the most popular fandoms (BTS), make art tutorials, consider collaborations, and better inform followers of her products/services available for purchase. The social media platforms key to marketing Jennifer's products are Instagram and Twitter. Other platforms to be used to increase exposure are Tumblr, Amino Apps, DeviantArt, Reddit, and YouTube. She must also declutter all of these virtual storefronts of unnecessary content to varying degrees in order to build ease of access and a trustworthy brand image. The best platforms for transaction is a personal store, RedBubble (a website that allows users to sell a variety of products with their uploaded images printed onto them), Patreon, and in-person at conventions.
ContributorsXu, Everest Christine (Author) / Eaton, Kathryn (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on top of google. Thus, the goal of this project was to rank a website using several marketing tools to increase an organization’s search engine optimization (SEO) for the company, Artificial Grass Master.
ContributorsSanchez-Apodaca, Esperanza Angelica (Author) / Steve, Cho (Thesis director) / Cynthia, Reid (Committee member) / Tech Entrepreneurship & Mgmt (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of obtaining influencer status. Best practices for brands and influencers are outlined based on research, and key findings are analyzed from interviewed participants that play an active role in the field. Another component of the paper includes the discussion of the significance of platform dependence regarding influencers and brands using social media channels to reach consumers. The dynamic of the relationship that exists between consumers, brands and platforms is demonstrated through a model to demonstrate the interdependence of the relationship. The final component of the paper involves the exploration of the field as an active participant through an experiment that was conducted by the researcher on behalf of the question: can anyone be an influencer? The answer to this question is explored through personal accounts on the journey during an eight month process of testing content creation and promotion to build awareness and increase engagement. The barriers to enter the space as an influencer and to collaborate with brands is addressed through the process of testing tactics and strategies on social channels, along with travel expeditions across Arizona to contribute to content creation purposed into blog articles. The findings throughout the paper are conclusive that the value of influencer marketing is increasing as more brands validate and utilize this method in their marketing efforts.
ContributorsDavis, Natalie Marie (Author) / Giles, Bret (Thesis director) / Schlacter, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Health and fast food are seemingly on two opposite ends of the spectrum, yet healthy fast food is quickly growing in popularity. As many fast food brands are adjusting their menu to accommodate to this trend, this study explores how health claims used in fast food advertising affect college students' perceptions of health and their likelihood to purchase healthy fast food products. To test this, a survey gathered quantitative data to assess student's perceptions of health and fast food, as well as qualitative data of when eating healthy is appealing and unappealing. An ad manipulation was employed to test student's likelihood to purchase the product shown in the ad. Though the study did not yield significant results, the results collected indicate that health claims may not be enough to influence someone to purchase, but that taste is of student's highest priority when making food purchase decisions. Thus, the study opens the door for future research in this realm of health and fast food, and concludes with recommendations for both marketers and future researchers.
ContributorsMigray, Emilee Catherine (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The National Basketball Association (NBA) is one of the Big Four Sporting Leagues of US Professional Sports. In recent years, the NBA has enjoyed milestone seasons in both attendance and television ratings, resulting in steady increases to both, over the previous decade. (Morgan, 2017) This surge can be attributed in part to the integration of "cultural recognition" initiatives and the overall message of inclusivity on the part of NBA franchises, with their respective promotions and advertisements such as television, social media, radio, etc. Heritage Nights, such as "Noche Latina," among other variants in the NBA, typically feature culturally influenced changes to team logos, giveaways, and other consumer offerings. In markets where Hispanics make up a significant percentage of the fan-base, such as Phoenix, NBA franchises such as the Phoenix Suns must ascertain the financial or perceptual impacts, associated with risks of stereotyping, offending or otherwise unintentionally alienating different categories of fans. To this end, data was collected from the local NBA franchises' fanbase, specifically Phoenix Suns season-ticket holders, and was statistically checked for significant relationships between both categories of fans and several different variables. This analysis found that only $192K in revenue is being missed through the investment of Heritage Nights, and that fan perceptions of stereotypical or offensive giveaways and practices have no significant effect on game or event attendance, despite the stereotypes toward giveaways and practices still being present. Implications of this study provide possible next steps for the Suns and continue to widen the scope of demographical sports marketing both in professional basketball and beyond.
ContributorsGibbens, Patrick Alexander (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Supply Chain Management (Contributor) / School of Music (Contributor) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05