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The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression. The emotional responses on product design were also studied in order to reveal potential emotional design issues between the two different cultures. Results of this study show that: (1) Brand loyalty strengthens a consumer's emotion bond with a targeted brand through its product carrier. Emotion is seen as a predictor for brand loyalty based on consumer proportionality and conformity of expression. (2) Cognitive experience is not necessary nor a sufficient condition to build brand loyalty. Emotion and culture will be crucial in constructing brand loyalty without cognition. Cultural differences will affect brand loyalty, especially regarding attitudinal loyalty. (3) Different cultures share different ways of emotional expression. Based on the scope, limitations, and results of this research, Chinese consumers appear to be more sensitive in their emotional feelings of the iPad's design than American consumers.
ContributorsQu, Yonghao (Author) / Takamura, John (Thesis advisor) / Shin, Dosun (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Created2012
Description随着社会经济发展，人们生活水平提高，红木市场不断发展壮大。但红木市场中存在
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
原材料无法认证、加工工艺无法辨别、产品价格混乱的现象，成为我国红木市场三大痛
点。能否解决红木市场这三大痛点，成为未来红木行业能否健康顺利发展的关键因素。
针对红木行业存在的问题，本文应用市场交易效率理论、信息不对称理论、金融市场
微观结构理论对红木市场做理论梳理，通过实地调研获取红木企业发展现状、厘清传统红
木交易流程和各交易环节中存在的问题，尝试在信息不对称理论的框架下对行业和典型企
业进行分析，将红木市场的交易要素进行序列梳理，重构市场组织和流程再造，创造性地
利用现代的互联网技术，把涉及的非标准的市场要素进行标准化设计，使其成为可交易的
标准化标的产品，并在设计可操作性的红木交易平台上进行交易，从而解决现有红木市场
中信息不对称导致的市场交易效率低下问题。本文一共分为十一章，第一到第五章为绪论、理论研究和研究综述。主要根据市场交
易效率理论、信息不对称理论和金融市场微观结构理论，引出建立红木交易市场，从而为
后续红木交易市场的设计奠定理论基础。第五章，对红木产业及其市场的要素进行信息解
析，为后面的非标准的市场要素进行标准化设计提供依据。第六、第七章，主要对红木交
易市场的信息不对称现状、红木交易市场交易效率进行分析。第八、第九章，主要基于信
息对称条件下的交易要素标准化设计和交易架构设计。第十章，主要通过对实际数据抓
取，对红木交易平台的有效性进行实证对比验证。第十一章是本文的结论和建议。
由于红木交易平台的设计是弥补大宗交易的空白，特别是红木交易市场要素的非标
准化，给标准化交易架构的设计带来一定难度。红木交易平台未来运营与发展中可能会遇
到很多风险，特别是投资者资格认证、交易涉众等社会问题，本文限于篇幅没有进行研
究，留待今后实践中不断总结和修正。
ContributorsChiu, Yung (Author) / Pei, Ker-Wei (Thesis advisor) / Qian, Jun (Thesis advisor) / Wu, Fei (Committee member) / Arizona State University (Publisher)
Created2018
Description基于中国人口老龄化加速、目前人均医疗支出偏低和国内医疗器械企业以中低端产品
为主的局面，中国的医疗器械行业正面临着巨大的发展机遇，投融资活动将迎来爆发式增
长。 在此背景下， 医疗器械企业的估值研究对投融资双方都有较大的意义。
我们假设医疗器械公司的产品差异度对其公司的估值有正面影响。
产品差异度定义为：该产品区别于其他竞争性产品的独特性，由以下六个方面构成：
产品唯一性水平、先进性（器械类别、优秀国产医疗设备个数、产品的专利化程度）、利润
边际和其市场容量，并对此用 12 个指标做出了定量的估计。本研究主要的数据来源是上市
的医疗器械公司，因为这些公司的相关数据取得比较容易且数据客观性较强。我们使用一
般回归分析测量产品差异度与公司估值之间的关系。在得出正面的回归结果之后， 我们采
用双重差分分析（DID）方法，验证实际情形下新产品相关信息发布对公司股价波动的影响。
根据回归分析结果：
1、 “产生营收的产品唯一性水平”和“边际利润”与市值有显著相关性: 说明医疗器械
类企业确实是核心产品驱动发展的， 产品唯一性程度高（已剔除那些已逐渐被市场淘汰的
产品） 说明市场定价能力强， 边际利润率高，盈利能力强， 进而对公司估值形成正面影
响。
2、 “”净利润“和”“互联网概念”与市值也呈现显著相关性。净利润的相关性是显而易见
的。互联网概念的相关性体现了互联网+医疗成为近几年市场的风口。
iv
3、 其他一些指标未呈现明显的相关性，有可能是因为我们的数据量太少引起的， 也
有可能还有其他未在我们考虑范围内的因素导致的，也可能是因为中国目前的股票市场还
未到达半强式有效市场。这可能对其他行业的影响也是如此。
在后面进行的实证分析中， 除个别情况外，我们发现公司重磅新产品相关信息的发布
基本上对公司之后 1-30 个交易日的股价起到了较明显的推动作用。
关键词: 产品差异度 医疗器械行业 公司估值
为主的局面，中国的医疗器械行业正面临着巨大的发展机遇，投融资活动将迎来爆发式增
长。 在此背景下， 医疗器械企业的估值研究对投融资双方都有较大的意义。
我们假设医疗器械公司的产品差异度对其公司的估值有正面影响。
产品差异度定义为：该产品区别于其他竞争性产品的独特性，由以下六个方面构成：
产品唯一性水平、先进性（器械类别、优秀国产医疗设备个数、产品的专利化程度）、利润
边际和其市场容量，并对此用 12 个指标做出了定量的估计。本研究主要的数据来源是上市
的医疗器械公司，因为这些公司的相关数据取得比较容易且数据客观性较强。我们使用一
般回归分析测量产品差异度与公司估值之间的关系。在得出正面的回归结果之后， 我们采
用双重差分分析（DID）方法，验证实际情形下新产品相关信息发布对公司股价波动的影响。
根据回归分析结果：
1、 “产生营收的产品唯一性水平”和“边际利润”与市值有显著相关性: 说明医疗器械
类企业确实是核心产品驱动发展的， 产品唯一性程度高（已剔除那些已逐渐被市场淘汰的
产品） 说明市场定价能力强， 边际利润率高，盈利能力强， 进而对公司估值形成正面影
响。
2、 “”净利润“和”“互联网概念”与市值也呈现显著相关性。净利润的相关性是显而易见
的。互联网概念的相关性体现了互联网+医疗成为近几年市场的风口。
iv
3、 其他一些指标未呈现明显的相关性，有可能是因为我们的数据量太少引起的， 也
有可能还有其他未在我们考虑范围内的因素导致的，也可能是因为中国目前的股票市场还
未到达半强式有效市场。这可能对其他行业的影响也是如此。
在后面进行的实证分析中， 除个别情况外，我们发现公司重磅新产品相关信息的发布
基本上对公司之后 1-30 个交易日的股价起到了较明显的推动作用。
关键词: 产品差异度 医疗器械行业 公司估值
ContributorsShen, Huifeng (Author) / Chen, Pei-Yu (Thesis advisor) / Wang, Tan (Thesis advisor) / Jiang, Zhan (Committee member) / Arizona State University (Publisher)
Created2018
Description
The key chanllenge for Small and Micro Enterprises (SMEs) to get credit or loans is the fact that traditional financing business model in commercial banks cannot meet SMEs’ financial needs. Through extensive theoretical research, market analysis especially on SMEs’ behavioral characteristics and demands, serveral case studies on market-leading banks such as Wells Fargo and KASIKORN BANK, and the actual implementation experiences in China Minsheng Bank and Pingan Bank, this article proposes a new business model for servicing SMEs for commercial banks in China, which includes the principle and rationale of the business model, the technical foundation, business process and organizational structure, as well as the future transition of the model.
ContributorsZhao, Jichen (Author) / Chen, Hong (Thesis advisor) / Pei, Ker-Wei (Thesis advisor) / Chang, Chun (Committee member) / Arizona State University (Publisher)
Created2015
Description
In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel by consumers to gather information about home interior decoration, (2) design style is the most influential factor in consumers’ choice of home interior decoration company, and (3) consumers are more likely to choose home interior decoration companies to provide full services when they are between 35 to 45 years old or above 55 years old, when it is the first time for them to purchase a real estate property, and when they are located in the Eastern region of China. Findings of this study can help home interior decoration companies better understand customer needs and preferences, facilitate changes in their marketing and sales strategies, and consequently strengthen their competitive advantage．
ContributorsYang, Jin (Author) / Shen, Wei (Thesis advisor) / Zhang, Anmin (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
Description
In this thesis I examine the opportunities and challenges faced by the community banks in China. Rooted in the local communities, community banks generally focus on serving the local residents, farmers, and micro and small business enterprises (MSBE) through relationship building. Although community banks tend to be small relative to the other financial institutions, their unique market positions and business strategies have helped them to survive the competition and secure some market shares. Thus, it is important to understand the business strategies of community banks and to explore their future business opportunities and challenges.
I first provide a brief overview about the importance of local communities, community economy, and community banking, on the basis of an analysis about mismatch in the demand and supply of community financial services due to information asymmetry. Next, I review and analyze how commercial banks have utilized different types of information in their operations. I classify the information used by commercial banks into different categories and discuss their importance to the operations of commercial banks. After that, I conduct a case analysis to illustrate the role of non-financial information in the development of community banks’ business strategy. I conclude this thesis with a discussion of how community banks can better utilize data analysis to develop their core competencies in the era of “Big Data”.
I first provide a brief overview about the importance of local communities, community economy, and community banking, on the basis of an analysis about mismatch in the demand and supply of community financial services due to information asymmetry. Next, I review and analyze how commercial banks have utilized different types of information in their operations. I classify the information used by commercial banks into different categories and discuss their importance to the operations of commercial banks. After that, I conduct a case analysis to illustrate the role of non-financial information in the development of community banks’ business strategy. I conclude this thesis with a discussion of how community banks can better utilize data analysis to develop their core competencies in the era of “Big Data”.
ContributorsHou, Funing (Author) / Li, Feng (Thesis advisor) / Wang, Jiang (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2015
Description
This study investigates three issues that are relevant for the development of multinational investment banks in China. The first is about the domestic market conditions that are necessary for a country to develop multinational investment banks. The second issue is about the degree to which China has met these conditions. The last issue focuses on the potential strategies Chinese investment banks can undertake to become multinational corporations.
To address the first issue, I draw an important distinction between international investment banks and multinational investment banks. For an international investment bank to be regarded as a multinational, I propose that it must have a strong presence (i.e., holding at least one percent of the market share) in at least two of the seven major capital markets in the world. Using this criterion, I identify 25 multinational investment banks. I then analyze their home countries’ domestic market conditions and propose that the following six factors are important to the development of multinational investment banks: the size of the home country’s gross domestic product (GDP), the total capitalization of its domestic security market, the number of its Global 500 firms, the volume of its foreign direct investment (FDI), the internationalization of its currency, and the openness of its capital market to foreign investors.
By comparisons, I find that China’s domestic market conditions are comparable to the home countries of multinational investment banks with respect to the size of GDP, total market capitalization, the number of Global 500 firms, and the volume of FDI. What China lags behind are the internationalization of currency and the openness of capital market to foreign investors. Given the current trends of development, it is very likely that China will be able to catch up on the latter within ten years, thus meeting all the conditions necessary for the development of multinational investment banks.
Based on the above findings, I suggest that Chinese investment banks seize this historical opportunity, speed up the internationalization of their businesses, and learn from the experiences of global industry leaders to become truly multinational corporations.
To address the first issue, I draw an important distinction between international investment banks and multinational investment banks. For an international investment bank to be regarded as a multinational, I propose that it must have a strong presence (i.e., holding at least one percent of the market share) in at least two of the seven major capital markets in the world. Using this criterion, I identify 25 multinational investment banks. I then analyze their home countries’ domestic market conditions and propose that the following six factors are important to the development of multinational investment banks: the size of the home country’s gross domestic product (GDP), the total capitalization of its domestic security market, the number of its Global 500 firms, the volume of its foreign direct investment (FDI), the internationalization of its currency, and the openness of its capital market to foreign investors.
By comparisons, I find that China’s domestic market conditions are comparable to the home countries of multinational investment banks with respect to the size of GDP, total market capitalization, the number of Global 500 firms, and the volume of FDI. What China lags behind are the internationalization of currency and the openness of capital market to foreign investors. Given the current trends of development, it is very likely that China will be able to catch up on the latter within ten years, thus meeting all the conditions necessary for the development of multinational investment banks.
Based on the above findings, I suggest that Chinese investment banks seize this historical opportunity, speed up the internationalization of their businesses, and learn from the experiences of global industry leaders to become truly multinational corporations.
ContributorsLiu, Xin (Author) / Chang, Chun (Thesis advisor) / Shen, Wei (Thesis advisor) / Chen, Hong (Committee member) / Arizona State University (Publisher)
Created2015
Description汽车行业属于国家支柱型产业，创造了高额的产值，增加了就业岗位。随着汽车生产行业竞争日趋激烈的趋势影响，汽车经销商在未来会出现明显的分化，并且逐步向头部集中。基于这样的行业背景，本项研究开展汽车经销商整体经营和盈利能力等方面的详细深入分析，即系统整合汽车经销商业务运营层面和财务层面数据，结合统计研究方法，对经销商盈利能力进行系统且详实归因分析，从而试别驱动盈利能力的关键业务要素。其研究成果能够完善对行业发展规律和经营模式系统性理解，从而进一步指导该领域的相关业务实践，提高经销商整体经营业绩。本课题通过四个阶段来开展经销商整体经营与盈利归因的相关研究。首先，本课题梳理了中国汽车消费行业发展的历史，同时阐述样本期内（2018-2020年）国内宏观经济和汽车消费市场的特征进行，并介绍X品牌汽车经销商的地理分布、资质和业绩评级体系、自身经营特征以及汽车生产商对经销商扶持政策等方面。在第二阶段，本课题聚焦研究假设、模型与方法，通过对X品牌汽车经销商的业务结构和运营管理开展分析，并逐步识别影响经销商盈利的关键指标变量，并提出研究假设和相关模型（即时间序列模型和面板回归模型）。在第三阶段，本课题首先开展经销商相关信息整体性统计分析，获得关键业务指标在样本期内动态特征，并结合时间序列回归模型探讨各项业务指标对经销商整体盈利能力的影响程度。在第四阶段，本课题采用（个体）固定效应的面板回归模型来研究不同组别（控制）条件下经销商盈利能力的影响因素以及其盈利能力对这些因素的敏感程度，从而更深入和全面地揭示影响经销商盈利能力的潜在因素。
基于上述四阶段的研究结果，本研究进一步就提升经销商盈利能力展开讨论，并提出相应对策。本课题相关结论仅从X品牌汽车经销商经营和财务数据进行定性和定量分析获得，但衷心希望本研究的成果能够对汽车经销商改善经营业务方面能起到实践上的借鉴和指导意义。
ContributorsPan, Guangxiong (Author) / Shen, Wei (Thesis advisor) / Wu, Fei (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2022
Description
Using historical data from the third-party payment acquiring industry, I develop a statistical model to predict the probability of fraudulent transactions by the merchants. The model consists of two levels of analysis – the first focuses on fraud detection at the store level, and the second focuses on fraud detection at the merchant level by aggregating store level data to the merchant level for merchants with multiple stores. My purpose is to put the model into business operations, helping to identify fraudulent merchants at the time of transactions and thus mitigate the risk exposure of the payment acquiring businesses. The model developed in this study is distinct from existing fraud detection models in three important aspects. First, it predicts the probability of fraud at the merchant level, as opposed to at the transaction level or by the cardholders. Second, it is developed by applying machine learning algorithms and logistical regressions to all the transaction level and merchant level variables collected from real business operations, rather than relying on the experiences and analytical abilities of business experts as in the development of traditional expert systems. Third, instead of using a small sample, I develop and test the model using a huge sample that consists of over 600,000 merchants and 10 million transactions per month. I conclude this study with a discussion of the model’s possible applications in practice as well as its implications for future research.
ContributorsZhou, Ye (Author) / Chen, Hong (Thesis advisor) / Gu, Bin (Thesis advisor) / Chao, Xiuli (Committee member) / Arizona State University (Publisher)
Created2015
Description我国金融市场长期以来实行分业经营，但近年我国金融控股公司迅速发展，其体量极其庞大，对金融行业乃至整个经济体系产生系统性影响。随着金融全球化和经济金融化发展，金融业竞争日渐激烈，金融机构间跨行业以及金融集团化经营成为金融市场成熟完善的必然趋势。此外，中美贸易战迫使我国金融业加快开放步伐，意味着国内分业经营的金融机构将面临空前激烈的海外竞争。在内部需求以及外部压力的推动下，亟需提升我国金融机构的竞争力。在促使银行混业经营合规发展的同时，产生了一些问题：混业经营是否可以促进银行的绩效提升？混业经营通过何种渠道来作用于银行绩效？
本文通过案例分析与实证相结合的方式来解答上述问题。在案例分析部分，分别就银行拓展信托业务和保险业务两个方面展开分析，具体来说，在拓展信托业务方面，以浦发银行收购上海信托为案例分析了浦发银行开拓信托业务后对其经营绩效的影响；在拓展保险业务方面，以北京银行并购首创安泰为例，分析银保混业对北京银行带来的协同效应。在实证分析部分，首先，基于相关的理论以及文献提出三个假说：银行实施混业经营战略，可以提高银行的绩效水平；混业经营通过提高银行规模，增强规模经济优势，促进银行的绩效水平较高；混业经营会提高银行势力水平，从而提升银行的绩效水平。其次，建立回归模型来验证上述三个假说，研究了是否混业以及混业经营的程度对银行绩效的影响。最后，构建中介效应模型验证混业经营作用于银行绩效的渠道，本文主要检验了规模、市场势力两个渠道。
综合上述分析，本文认为混业经营会显著正向影响公司业绩，并且银行势力存在显著的中介传导效应，即银行通过混业经营增加了市场势力、提高了规模经济，从而影响了公司业绩。
案例分析结果支持上述结论，即混业经营会带来银行经营绩效的提升，但是同时也可能会带来短期的风险。
银行是否需要采取混业经营需要根据自身的经营情况，不能盲目扩张。业务的拓展需要与自身现有的业务形成互补，才能实现协同发展效应。在拓展业务的同时，需要注意开拓新的业务是否会给自身带来更多的经营风险。
关键词：混业经营；银行绩效；市场竞争；银行势力
本文通过案例分析与实证相结合的方式来解答上述问题。在案例分析部分，分别就银行拓展信托业务和保险业务两个方面展开分析，具体来说，在拓展信托业务方面，以浦发银行收购上海信托为案例分析了浦发银行开拓信托业务后对其经营绩效的影响；在拓展保险业务方面，以北京银行并购首创安泰为例，分析银保混业对北京银行带来的协同效应。在实证分析部分，首先，基于相关的理论以及文献提出三个假说：银行实施混业经营战略，可以提高银行的绩效水平；混业经营通过提高银行规模，增强规模经济优势，促进银行的绩效水平较高；混业经营会提高银行势力水平，从而提升银行的绩效水平。其次，建立回归模型来验证上述三个假说，研究了是否混业以及混业经营的程度对银行绩效的影响。最后，构建中介效应模型验证混业经营作用于银行绩效的渠道，本文主要检验了规模、市场势力两个渠道。
综合上述分析，本文认为混业经营会显著正向影响公司业绩，并且银行势力存在显著的中介传导效应，即银行通过混业经营增加了市场势力、提高了规模经济，从而影响了公司业绩。
案例分析结果支持上述结论，即混业经营会带来银行经营绩效的提升，但是同时也可能会带来短期的风险。
银行是否需要采取混业经营需要根据自身的经营情况，不能盲目扩张。业务的拓展需要与自身现有的业务形成互补，才能实现协同发展效应。在拓展业务的同时，需要注意开拓新的业务是否会给自身带来更多的经营风险。
关键词：混业经营；银行绩效；市场竞争；银行势力
ContributorsMiao, Rong (Author) / Shen, Wei (Thesis advisor) / Li, Feng (Thesis advisor) / Chiu, Tzu-Kuan (Committee member) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2020