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Comparative Analysis of Entrepreneurial Potential Between Gaming Competition and Training in University Students

Description

This project analyzes aspects of ESports and gaming in relation to college/university students and college/university campuses. The specific focus of the project was establishing that there was an interest in additional Esports and gaming engagement on campus and then determining what manner of engagement was most desired by students. In…

This project analyzes aspects of ESports and gaming in relation to college/university students and college/university campuses. The specific focus of the project was establishing that there was an interest in additional Esports and gaming engagement on campus and then determining what manner of engagement was most desired by students. In order to discover the most popular form of Esports and gaming engagement for students, we held two events: a recreational ESports Competition and tutorials to teach students how to mod video games. After carrying out these events we established that an Esports Competition was a more popular form of engagement. However, we also established that both forms of engagement would be successful with proper marketing and execution.

ContributorsPeles, Joseph (Author) / Chan, Brennan (Co-author) / Rips, Joshua (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)

Created2022-05

How Can You Not Love Okami? Success Dynamics in the Video Game Market

Description

Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many…

Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many copies as it had hoped, leaving Guinness World Records to give it the "award" of Least Commercially Successful Winner of a Game of the Year Award. My research goes into how this could have happened. I wanted to look at why Okami failed, including specifically the game's flaws and CAPCOM's marketing. I then devised my own marketing plan for a hypothesized relaunch of Okami.

ContributorsDimond, Jack (Author) / Gray, Nancy (Thesis director) / Marinelli, Donald (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)

Created2022-05

Omni Bioceutical Innovations Revised Digital Marketing Strategy

Description

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s…

This thesis will analyze the current position of the medical-grade skincare company Omni Bioceutical Innovations using the four frames discussed in Bolman and Deal’s Reframing Organizations. In reflecting upon the company through the structural, human resource, symbolic and political frame lens, a multi-frame marketing strategy is developed to address Omni’s current obstacles and future goals. The paper begins with a history of Omni Bioceutical Innovations and an analysis of the current marketing and skincare trends. Research on business-to-business (B2B) and business-to-consumer (B2C) strategies will also be shared to help provide context to Omni's obstacles when switching its marketing focus from B2B to B2C. The paper will then focus on Omni’s past digital strategy setbacks and present opportunities for how the company can move forward using Bolman and Deal’s frames and research on the skincare market and current digital marketing tactics. The resolutions presented will include insight into how to target the B2C market effectively through specific social platforms and offer suggestions of which elements should be incorporated into their new website. Through examining Omni’s past internal battles using the organizational frames, it helps clarify the needs of the company and reinforces the changes that must be made to help the company become even more successful.

ContributorsKirkman, Alexandra (Author) / deLusé, Stephanie (Thesis director) / Golob, Sora (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor)

Created2022-05

Polar Hydration - Empowering Cold-Weather Adventuring | Founder's Lab

Description

Polar Hydration is a company whose mission is to combat the risk of dehydration in cold climates and inspire the adventurer within all of us. Through ASU's Founder's Lab and a partnership with NASA, we set out to take NASA patented technology and develop a business through gathering public interest…

Polar Hydration is a company whose mission is to combat the risk of dehydration in cold climates and inspire the adventurer within all of us. Through ASU's Founder's Lab and a partnership with NASA, we set out to take NASA patented technology and develop a business through gathering public interest and implementing a marketing strategy. Our product consists of a freeze-resistant hydration pack which uses insulation and electronics to actively heat its water contents and prevent freezing.

ContributorsManship, Jackson (Author) / Dinnan, Ryan (Co-author) / Davis, Katie (Co-author) / Stevens, Nathan (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / School of International Letters and Cultures (Contributor)

Created2022-05

Hinkle Thesis Paper

ContributorsHinkle, Amanda (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Sinclair, Jack (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)

Created2022-05

Hinkle Thesis Presentation

ContributorsHinkle, Amanda (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Sinclair, Jack (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)

Created2022-05

Hannah Holland Thesis.pdf

ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)

Created2022-12

Hannah Holland Thesis Defense - Final.pdf

ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)

Created2022-12

The Importance of Brand Meaningfulness: An Analysis of the American Girl Brand

Description

Today’s consumers desire brands that are purpose-driven, stand for something bigger than the products they sell, and leave a lasting impact on their customers and community. Using this idea of brand meaningfulness as part of the larger concept of brand purpose, “The Importance of Brand Meaningfulness: An Analysis of the…

Today’s consumers desire brands that are purpose-driven, stand for something bigger than the products they sell, and leave a lasting impact on their customers and community. Using this idea of brand meaningfulness as part of the larger concept of brand purpose, “The Importance of Brand Meaningfulness: An Analysis of the American Girl Brand” questions whether a brand perceived as meaningful to consumers is actually a meaningful brand and identifies what it should be doing to become a meaningful brand. This thesis analyzes the concept and effectiveness of brand meaningfulness through an analysis of the American Girl brand, a brand that is personally meaningful to the thesis author, among many other consumers. Using data from over 200 survey respondents and 7 interpersonal interviews, an observational analysis, and insight from personal experiences working for the brand, this thesis provides recommendations to increase brand meaningfulness, complete with visual prototypes.

ContributorsAleksa, Katelyn (Author) / Gray, Nancy (Thesis director) / Bush, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)

Created2022-05

The Power of Social Media Marketing: Impact on the Cosmetic Industry

Description

A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic…

A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic industry.

ContributorsPara, Olivia (Author) / Eaton, John (Thesis director) / Palmer, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)

Created2023-12

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