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Description
Veelog is an Android application created to monitor and track data regarding maintenance for an individual's personal vehicles. For instance, most car owners change their oil every 10,000 miles or so. The application will help track this data, allowing users to identify their own range of how often a service needs to be completed and provide helpful information when the need comes around. The goal of the application is to provide a platform for individuals to record, use, and save information relevant to themselves as the owner. By ensuring that there is space for the data to be recorded and properly tracked, car owners can take initiative in providing preventative maintenance for their vehicles. The idea for the application originally came from observing many individuals who keep a notebook in each of their vehicles for recording and keeping track of maintenance schedules manually. Veelog is a solution that keeps all maintenance manuals in one place, with the additional benefit of calculating upcoming services automatically. Veelog users can also make customizations to their profiles including custom services that are specific to their own needs. The target users for Veelog are individuals who want to be proactive in servicing their vehicles. The application requires frequent checking and regular updates to stay current and provide accurate information for upcoming services. Being proactive about vehicle maintenance provides long term benefits such as preventing serious car trouble, which ultimately results in saving money and staying safe and makes the application worth the extra attention. Ideally, individuals who have not previously been proactive about vehicle maintenance will also be encouraged by the convenience that Veelog provides.
ContributorsKnorr, Jeremy Joseph (Author) / Ahmad, Altaf (Thesis director) / Olsen, Christopher (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand the process of collecting, analyzing, and visualizing data may be more easily swayed towards believing something that might not necessarily be true or represented accurately. Often it may feel like every hot topic issue has groups on both sides of the issues using seemingly objective data to prove why their side is correct. Seeing two contradictory sides with seemingly factual data can leave many people confused and unsure what the correct course of action is. With this in mind, I realized that there was a chance the businesses could be creating similar misrepresentations of data to sway customers that the company’s product or service is absolutely a necessity in their lives. After all, the world of marketing and understanding consumer preference is a wildly changing and constant moving target that companies have to navigate. Using data surrounding their products and services to create a desire in consumers to buy and use their offerings seems like a surefire way to successfully target market segments.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
ContributorsQueen, Adrianna Louise (Author) / Prince, Linda (Thesis director) / Olsen, Christopher (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05