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This thesis explores the role of film industry boosterism in Arizona from 1911 to 2014; it argues that boosters consistently employed film as a promotional tool toward building state identity for Arizona. These boosters harnessed a variety of strategies catered specifically to a combination of personal interests and historical circumstances. Consequently, their efforts produced a variety of identities for Arizona that changed over time as new generations of boosters addressed different concerns. These state identities that boosters wanted to build relied heavily on the power of perception, often attempting to overcome or reinforce stereotypical imagery and iconography associated with Arizona. Over time, boosters used the film industry to project Arizona as: a modern and progressive state that had outgrown its frontier past; an ideal setting to make films that relived the mythical Wild West; a film-friendly place of business ideally suited for Hollywood production; and a cultural haven for filmic sophistication. Textual analysis of primary sources comprises the methodology of this thesis. Primary sources include historical newspapers, such as the Arizona Republican, and archival records of Arizona's past governors, including Governors Jack R. Williams and Raul H. Castro. These sources constitute valuable documentation created by boosters in the course of their day-to-day activities promoting Arizona, providing a window into their aspirations, worldviews and strategies. Personal interviews with active and retired members of Arizona's film boosting community are also included as primary source material, intended to capture firsthand accounts of filmic activity in the state. Using these sources as its foundation, this thesis fills a gap in the historiography by analyzing the relationship between the film industry and Arizona's state identity. While a handful of scholarly works have discussed Arizona's film history to a minor extent, they tend to take a pure narrative approach, or offer a "behind-the-scenes" look that focuses on the production aspects of films shot in Arizona. No other work focuses explicitly on boosterism or explores the statewide meaning of Arizona's film history over such a comprehensive period of time. Thus, this thesis offers a previously neglected history of both film and Arizona.
ContributorsEhrfurth, Ryan (Author) / Thompson, Victoria (Thesis advisor) / Vandermeer, Philip (Committee member) / Smith, Karen (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis examines the immediate post-World War II operational strategy of Valley National Bank of Arizona, a Phoenix-based institution in operation from 1899 until its 1992 acquisition by Ohio-based Banc One Corporation (now JPMorgan Chase). For the purposes of this study, the immediate post-war period is defined as 1944 to January 20, 1953, a span that opens with the bank's wartime planning efforts for the post-war period and ends with the 1953 retirement of bank president Walter Bimson. By the end of World War II, Valley National ranked as the largest financial institution in the eight-state Rocky Mountain region, as measured by total deposits. However, post-war regulatory issues, competitor expansion, and an inability to generate deposit volume sufficient to meet subject period loan demands challenged bank leaders seeking to maintain market share and grow company profitability and stock value. In response to these difficulties, the bank focused on a three-pronged operational strategy emphasizing advertising, market-appropriate deposit and loan product offerings, and an aggressive branching and acquisition campaign. This strategy did not result in unmitigated success as the bank did experience a decrease in average deposit account balances, lost mortgage market share, and undertook acquisition activity that later resulted in federal antitrust action. However, by the end of the subject period, the three-pronged strategy employed by the bank did result in an increase in deposit dollar market share, as measured by deposits controlled directly and indirectly by the institution, rising annual net profits, and substantial share price appreciation. The findings related to bank strategy and results presented in this thesis are based primarily upon information found in the 169-box Valley National Bank Collection housed at the Arizona Historical Society. Extensive newspaper research conducted using targeted date range and keyword searches and careful consideration of secondary source materials relating to the bank, the banking industry, and state, regional, and national politics, economics, and culture during the subject period provided additional information used in this study, and corroborated much of the material found in the Valley National Bank Collection files.
ContributorsSouthard, John (Author) / Warren-Findley, Jannelle (Thesis advisor) / Vandermeer, Philip (Committee member) / Gammage, Jr., Grady (Committee member) / Arizona State University (Publisher)
Created2011
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Colorado River is the lifeblood for seven Basin States including Colorado, Utah, Wyoming, New Mexico, Arizona, California and Nevada. This water source aided westward expansion and allowed the arid Southwest to grow. Today, the river is over-allocated resulting in reduced flows. This could lead to water challenges in Arizona and the other Basin states. This river is the single largest entity from which Arizona receives water. Despite this, Arizona is still better situated for water cutbacks than other states like California. Arizona has more than nine million acre-feet of banked underground water and access to other water sources including the Salt and Verde rivers. Government officials are making decisions now that will affect water usage in Arizona for decades and generations to come. Digital media, such as iPad magazines are a good way to reach this technologically savvy generation and engage them concerning important issues. Designing for digital platforms presents unique opportunities. This platform requires solid content and visually appealing design to attract a Millennial audience born between the years 1981 and 1996, according to Pew Research Center. Digital magazines currently present a small segment of the media market, however this segment is growing exponentially. A study by Pew Research Center reports that this slice of the population is interested in consuming the news and emerging technologies such as digital magazines. These are good ways to reach and interest a digitally engaged readership. Reaching this age group is important because the Millennial generation will need to determine the future of the Colorado River and water use in Arizona. To ensure the future of water in the West, this generation needs to "learn about the reality of our water supply, what our real water challenges are and then get engaged and have a voice in what we do about our water planning for the future" (Porter, 2015). DISCLAIMER: The digital magazine was created in InDesign with interactive PDFs, which are best viewed on tablets. Screenshots of the magazine are included to demonstrate the magazine.
ContributorsPrice, Mallory Jeanne (Author) / Matera, Fran (Thesis director) / Hill, Retha (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In Arizona's early history, Females garnered more independence than most other women in the United States because they were forced to build a completely new life in settlements with little to no infrastructure. Now, Arizona has achieved a level of equality that no other state has yet to achieve in regard to gender representation. Yet, we have yet to achieve total equity. This paper looks to analyze responses that female senators from the Arizona State Legislature gave while being interviewed by the author. With questions derived from previous research conducted on women in politics at the state and federal level, this paper will delve into the personal experiences of six female senators. Although their personal narratives differ, their stories seem to reflect a collective tie that unites the female members together, beyond party allegiance. Each of the responses given by the senators had some aspects that showed trends supporting the majority of the hypotheses. Moving forward, in order to achieve 50% equality, two more senators would need to be elected and replace male senators.
ContributorsMacdonald, James Nicholson (Author) / Woodall, Gina (Thesis director) / Lyon, Jenna (Committee member) / School of Politics and Global Studies (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
As Arizona enters its fifteenth year of drought and Lake Mead hits historic lows, water management and policy planning will become increasingly important to ensure future water security in the Southwestern region of the United States. This thesis compares water demand trends and policies at the municipal level in Phoenix and Tucson, Arizona over the time period from 1980-2010. By analyzing gallons per capita per day (GPCD) trends for each city in the context of population growth, drought, and major state and local policies over the twenty year period, reasons for declines in per capita water demand were explored. Despite differences in their available water sources and political cultures, both the City of Phoenix and the City of Tucson have successfully reduced their per capita water consumption levels between 1980 and 2010. However, this study suggests that each city's measured success at reducing GPCD has been more a result of external events (supply augmentation, drought, and differing development trends) rather than conservation and demand reduction regulations adopted under the auspices of the Groundwater Management Act.
ContributorsSnyder, Rachel Claire (Author) / Larson, Kelli (Thesis director) / Hirt, Paul (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Each year the United States' interstates and roadways become increasingly congested, with little development of useful mass transit. Elon Musk released a whitepaper titled Hyperloop Alpha in order to generate conversation around a potential "fifth mode of transportation" as an alternative to current high-speed rail technologies. This case study analyzes the implications of implementing the Hyperloop along the 120-mile Phoenix-Tucson route in terms of the State's geographic, economic, political, and environmental advantages for the Hyperloop design. This case study was not meant to investigate the engineering aspects of an untested technology, but rather to generate conversation and elicit enthusiasm in the State of Arizona in order to bring the project in-house. Through comparison of the California context of the Hyperloop and other megaregions this report proposes that given Arizona's solar power production potential, short, flat, undeveloped route, explosive population growth, urban density distribution, recognized need for HSR, and strong research institutions make it the ideal site and premiere candidate for initial Hyperloop testing and construction.
ContributorsMartin, Sean Joseph (Author) / Martin, Pasqualetti (Thesis director) / Basile, George (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
Dual Language Immersion programs have been growing exponentially as a result of an urgent need for globally competent, bilingual or multilingual citizens. The US is currently facing a language deficit, which negatively affects national security, international relations and even the economy. If America wants to stay in contention as one of the strongest world powers, the US needs to foster more interest in learning foreign languages earlier and invest in the development of foreign language education. The purpose of this paper is to provide an overview of the history and implementation of different Dual Language Immersion program models. The geographical scope of the paper will cover historical background in Canada and the current implementation of Dual Language Immersion models in three Southwestern states: California, Utah and Arizona. The paper also outlines challenges related to the implementation of these dual language immersion programs.
ContributorsKwong, Jocelyn (Author) / Bahtchevanova, Mariana (Thesis director) / Zhang, Xia (Committee member) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12