Matching Items (29)
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- All Subjects: Marketing
- All Subjects: Procurement
- Creators: Department of Supply Chain Management
- Status: Published
Description
Independent artists are thriving in the modern music industry, creating and branding their own music, and developing rich concentrations of fans. Indie artists are progressively securing positions within mainstream music while also upholding individuality. With technology advancements, to include self-recording technology, wearable devices, and mobile operating systems, independent artists are able to extend their reach to a variety of audiences. Social media platforms' progression has further catalyzed artists' capability of growth, as they have the capacity to personalize marketing content, develop loyal fan-bases, and engage directly with potential consumers. Artists are increasingly fabricating their own unique spaces in an industry that was formerly controlled by conventions. This thesis involves the production of a three-song extended play, and ascertains how to effectively capitalize on the wide array of modern marketing platforms.
ContributorsBerk, Ruth C (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This article summarizes exploratory research conducted on private and public hospital systems in Australia and Costa Rica analyzing the trends observed within supply chain procurement. Physician preferences and a general lack of available comparative effectiveness research—both of which are challenges unique to the health care industry—were found to be barriers to effective supply chain performance in both systems. Among other insights, the ability of policy to catalyze improved procurement performance in public hospital systems was also was observed. The role of centralization was also found to be fundamental to the success of the systems examined, allowing hospitals to focus on strategic rather than operational decisions and conduct value-streaming activities to generate increased cost savings.
ContributorsBudgett, Alexander Jay (Author) / Schneller, Eugene (Thesis director) / Gopalakrishnan, Mohan (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of English (Contributor)
Created2015-05
Description
In today’s society we see a strong encouragement of those who put effort into various aspects of their life. Additionally, we also see a strong push towards making oneself more attractive to reap social benefits. However, a paradox exists between effort and attractiveness. In a society that values both effort and attractiveness, why do we see negative reactions to those who put effort into their appearance, and can we make these effects go away? How can cosmetic companies alter those reactions to suit their advertising needs? Through a pretest and a main study we show how consumers react to differing amounts of perceived effort in a cosmetic product, and how we can alter the effect that effort has by priming consumers with the idea of their ‘natural self’ vs. their ‘ideal’ self.
ContributorsDaniels, Michelle Elizabeth (Author) / Samper, Adriana (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
A fun, interactive, and practical motivational speaking package designed to inspire and encourage high school and college students, as well as young adults, to achieve success and discover their leadership potential. Using secrets learned from starting my own business, Board Blazers LED Underglow Skateboard Lighting, and performing as Drum Major of the 400+ member ASU Sun Devil Marching Band, I share tips and tricks that can be applied in everyday life. Topics include surviving in difficult leadership situations unique to young leaders, celebrity confidence secrets, and creating infectious enthusiasm while working on a team.
ContributorsRudolph, Gregory James (Author) / Eaton, John (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
Replacing 214 print devices at 24 different sites across North America seemed
like an impossible project for me to manage just one year ago. Having just learned
about procurement a semester ago, and having little experience in the corporate world, I
set out as an intern at a company I will refer to as Company A, to undertake this project
with much to learn. I soon learned that replacing printers was not so simple, having to
first complete a contract that been worked on for almost two years. Following that, I had
to build relationships both internally and externally, establishing myself as the project
manager with both the vendor and Company A’s internal team. I sought to achieve
accuracy and efficiency, frequently communicating and verifying inventory before finally
beginning to replace printers across North America. After 7 months of hard-work,
collaboration, and communication, Company A was able to successfully receive all their
new print devices.
Along the way, I learned several lessons regarding goal setting, bottlenecks, and
communication. As the project kept receiving continual delays, I realized the
nonobtainable timeline and goals that were established. I also soon found bottlenecks
were constantly being avoided and pushed into the background, before growing into
large issues as the project progressed. One of the largest bottlenecks being an internal
disagreement on the secure print feature of the print devices. Finally, I found
communication between internal teams was not enough in reducing conflict and
increasing efficiency. From my experience with this project and as an intern, I have
learned many lessons that I will utilize in my professional career in the supply chain
field.
like an impossible project for me to manage just one year ago. Having just learned
about procurement a semester ago, and having little experience in the corporate world, I
set out as an intern at a company I will refer to as Company A, to undertake this project
with much to learn. I soon learned that replacing printers was not so simple, having to
first complete a contract that been worked on for almost two years. Following that, I had
to build relationships both internally and externally, establishing myself as the project
manager with both the vendor and Company A’s internal team. I sought to achieve
accuracy and efficiency, frequently communicating and verifying inventory before finally
beginning to replace printers across North America. After 7 months of hard-work,
collaboration, and communication, Company A was able to successfully receive all their
new print devices.
Along the way, I learned several lessons regarding goal setting, bottlenecks, and
communication. As the project kept receiving continual delays, I realized the
nonobtainable timeline and goals that were established. I also soon found bottlenecks
were constantly being avoided and pushed into the background, before growing into
large issues as the project progressed. One of the largest bottlenecks being an internal
disagreement on the secure print feature of the print devices. Finally, I found
communication between internal teams was not enough in reducing conflict and
increasing efficiency. From my experience with this project and as an intern, I have
learned many lessons that I will utilize in my professional career in the supply chain
field.
ContributorsDong, Ryan K (Author) / Printezis, Antonios (Thesis director) / Konopka, John (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This research seeks to identify key influencers on a relatively new type of policy instrument, the Sustainable Purchasing Policy, in the local government context. Specifically, we analyze how vendor relationships and organizational capacity affect perceived Sustainable Purchasing Policy success. Using statistical analysis on a nationally distributed survey to city directors as well as interviews with city purchasing agents, we are able to identify what factors are likely to lead to successful policy implementation. Our findings show that cities benefit from their vendors providing reliable information regarding sustainable offerings, that vendors offering sustainable goods need superior technical capabilities to compete in a cost-driven environment, and that purchasing agents require support from a city’s top management if they want to successfully implement sustainable purchasing. Future avenues for research are discussed.
ContributorsAmbrose, Harrison Noah (Author) / Darnall, Nicole (Thesis director) / Wiedmer, Robert (Committee member) / School of Sustainability (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
To begin our creative project/thesis we sought out a project that would allow us to combine our interests in Supply Chain and Marketing. We chose to develop a drop-shipping business and analyze the effects that marketing had on our product sales. After reading and researching multiple potential products, we chose to begin by selling Sea Turtle Charm Bracelets. After selecting our product we created a webpage where we would be able sell it. Once we established a platform, we began to test different marketing tactics to observe the impact that they had on sales. The primary objective of this thesis was to test and analyze different marketing strategies and see which one would have the largest positive impact on sales. We researched different social media platforms and discussed how to best market the website so that we could increase traffic to our webpage and generate higher sales. We implemented different marketing strategies and sent out two surveys, through Qualtrics and Google Forms to understand the relationship between social media marketing and a consumer's likelihood to purchase. This thesis presents the development of a fully functional drop-shipping business, our approaches to marketing, the methodology behind the survey creation, obstacles and challenges we faced along the way, and the overall sales results that concluded our product was not suitable for consistent, long term sales. Through this project we have gained invaluable insight on how a drop-shipping business functions and the impacts that marketing has on it; looking towards the future we have decided to shut down our current business and utilize our knowledge on drop-shipping and marketing to create a new business which will sell items catered towards a broader customer base.
ContributorsDhillon, Marcus Singh (Co-author) / Bath, Beerjas (Co-author) / Eaton, John (Thesis director) / Vitikas, Stanley (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05