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All Subjects: Marketing
Resource Type: Text
Status: Published

A Comparative Study of Marketing Designs Opted for Milk and Coffee between Two Brands; New Designs Proposals for both Commodities.

Description

In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal…

ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)

Created2016-05

Estimating Age at Death of Archaeological Remains: A Comparison of Transition Analysis and Traditional Estimation Methods

Description

Objectives: The objective of this research is to develop a better understanding of the ways in which Transition Analysis estimates differ from traditional estimates in terms of age-at-death point estimation and inter-observer error. Materials and methods: In order to achieve the objectives of the research, 71 adult individuals from an archaeological site in northern Sudan were subjected to Transition Analysis age estimation by the author, a beginner-level osteologist. These estimates were compared to previously produced traditional multifactorial age estimates for these individuals, as well as a small sample of Transition Analysis estimates produced by an intermediate-level investigator. Results: Transition Analysis estimates do not have a high correlation with traditional estimates of age at death, especially when those estimates fall within middle or old adult age ranges. The misalignment of beginner- and intermediate-level Transition Analysis age estimations calls into question intra-method as well as inter-method replicability of age estimations. Discussion: Although the poor overall correlation of Transition Analysis estimates and traditional estimates in this study might be blamed on the relatively low experience level of the analyst, the results cast doubt on the replicability of Transition Analysis estimations, echoing the Bethard's (2005) results on a known-age sample. The results also question the validity of refined age estimates produced for individuals previously estimated to be in the 50+ age range by traditional methods and suggest that Transition Analysis tends to produce younger estimates than its traditional counterparts. Key words: age estimation, Transition Analysis, human osteology, observer error

ContributorsPhillips, Megann M. (Author) / Baker, Brenda (Thesis director) / Norris, Annie Laurie (Committee member) / School of International Letters and Cultures (Contributor) / School of Human Evolution and Social Change (Contributor) / Barrett, The Honors College (Contributor)

Created2017-05

Founders Lab - SecurePoint Location Services

Description

Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking system to be licensed by NASA technologies. Over the last 9 months, Secure Point has made steps to identify a target market, reach out to potential partners, develop a website, create a marketing strategy, and generate traction with the help of the Founder’s Lab at Arizona State University as well as the highly-experienced business catalysts who have provided guidance along the way. The following report will go into detail to cover our entrepreneurial journey to validate an idea and generate traction.

ContributorsSands, Wyatt (Author) / Rodenbostel, Adam (Co-author) / Strasser, Samir (Co-author) / Byrne, Jared (Thesis director) / Larson, Wiley (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor)

Created2022-05