Matching Items (14)
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- All Subjects: Marketing
- All Subjects: Supply Chain Management
Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
P.F. Chang's China Bistro is a privately-held purveyor of Asian fare in the United States and internationally, known largely for its vibrant atmosphere and lettuce wraps. With hundreds of locations and dozens of menu items, procurement, logistics, and coordination of ingredient delivery to P.F. Chang's restaurants is no small task. Despite their difficulty, supply chain operations from suppliers to customers' plates must run efficiently if P.F. Chang's is to maintain customer loyalty, a trusted brand, and profitability. As such, supply chain initiatives that allow for faster, better, or lower-cost operation are valuable investments for P.F. Chang's. In this project, two initiatives focused on increasing visibility along the value chain (with the hope of creating immediate value and easier implementation for future strategies). The first initiative involved stakeholder interviews and academic research to determine evaluation methods for P.F. Chang's suppliers in the form of a scorecard. The second project required extensive data collection from suppliers to isolate and remove excess cost in the inbound logistics of P.F. Chang's inventory. Both initiatives led to incremental improvement at P.F. Changs and the latter provided substantial cost savings. Further investigation and work is likely to yield continued benefits for the company. The increased use of data in all supply chains to guide decision-making will be easier for P.F. Chang's as it manages ongoing visibility efforts. Although process explanation and general outcomes will be reported here, the proprietary nature of P.F. Chang's data precludes full disclosure of the project results in public documentation.
ContributorsBarger, Michael Richard (Author) / Taylor, Todd (Thesis director) / Miller, Steve (Committee member) / Department of Economics (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
DescriptionA look at current 3D printing capabilities, and exploring the potential for additive manufacturing to transform the economy in the future.
ContributorsBennewitz, Chase (Co-author) / Paul, John (Co-author) / Parker, Kerry (Co-author) / Maltz, Arnold (Thesis director) / McDowell, John (Committee member) / Fujinami, Chris (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
This thesis focuses on the supply chain of the wine industry from a smaller scale operational perspective. A standard process from converting grapes to wine has been identified and confirmed. The sequential order of harvest, destemmer/crusher, fermentation, press, barrels, bottling, and distribution constitute the main tasks in the red wine conversion process. Variations in production between red and white wines are observed; but, the overall process is roughly the same with white wines switching the fermentation and press steps and eliminating the barrels task. In addition, it is established that supply chain considerations do effect overall quality such as taste, aroma, and smell. The ability to utilize a combination of diverse techniques, such as wooden barrels or stainless steel tanks for aging, is what contributes to the differentiation of each wine and makes it unique. While the production methodology and use of specific materials/inputs will alter the quality of wine, it must be recognized that the majority of wine quality is influenced directly by the grape itself. The use of technology and machinery in the wine making process is investigated and determined to be pivotal to the creation of wine and the survival of any size winery. Technology has facilitated the wine making process and the current creation path could not occur without it. Wine operations will adapt and incorporate new procedures to take advantage of growth in technology as it occurs, especially in automation. The information used to assess the wine supply chain was obtained from an extensive literature review, interviews with industry professionals, and onsite tours of production facilities. Given all the results and data, it is evident that the production of wine can greatly benefit from the use of supply chain practices and concepts. The ability to reduce variation in the process and determine which aspects contribute most to wine quality are vital for small scale winery operations to remain competitive and become successful.
ContributorsClarke, Tanya N (Author) / Oke, Adegoke (Thesis director) / Gopalakrishnan, Mohan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-05
Description
As consumers shift their values toward sustainability, environmentalism, and social issues, industries face increased pressure to engage with sustainability and make their sustainable practices transparent to consumers. While luxury fashion has shifted toward sustainable practices, little conclusive research exists to understand how consumers respond to such practices. This research explores whether the use of recycled materials affects a luxury brand more than a mainstream brand. My results indicate that the use of recycled materials is harmful for a luxury brand but has no impact on the mainstream brand.
ContributorsSangha, Pooja B (Author) / Lisjak, Monika (Thesis director) / Eaton, Kathryn Karnos (Committee member) / Department of Psychology (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
A desk provides an interesting forum between two people. The first party sits behind the desk while the second approaches with a question. The desk presents itself as a stage for the drama of that conversation to take place; as all furniture and property do, we naturally make assumptions about the owner based on the things they possess. Just as a Ferrari says one thing while a truck says something different, our furniture conveys a similar sensation. The desk is special because it acts as a stage - it can create a very subtle first impression of the person who owns it. The question then becomes, "what should I try to convey through the desk I sat behind?". If someone walked into my office and looked strictly at my desk, what impression would I want to give them about who I am as an individual? I conjunction with this question about the design of the desk itself comes to another question about the materials used. This thesis goes into the symbolic nature of wood in modern and ancient times across cultures, explores wood in modern construction today and explores the source of the wood used in this specific project through a supplier analysis of Porter Barn Wood. Porter Barn Wood is a local Phoenix company that specializes in reclaimed barn wood delivered from the east coast. Determining the story of how the wood got to Phoenix and to the company that made it possible was just as important to the story of the desk as the wood itself. Overall, this project explored my ability to construct a desk and build a story around that piece of art while maintaining a business mindset throughout. It was eye-opening to me and I would encourage you to read further!
ContributorsDuran, Alejandro Michael (Author) / Vitikas, Stanely (Thesis director) / Fleming, David (Committee member) / Economics Program in CLAS (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The purpose of this research was to identify various problems within value analysis teams as well as provide solutions that will help to better align the agents involved in the value analysis process. As healthcare costs continue to rise, and hospital reimbursements fall, value analysis teams will play an even more pivotal role in the success of healthcare organizations. Also, the industry trend toward value-based care is highlighting the importance of these teams. However, interdisciplinary value analysis teams bring to light the underlying agency issue that exists between physicians and hospital administrators, and the general misalignment of values between the participants. In order for these teams to function properly, it is inherent that all of the professionals involved align their incentives. For this study, I studied relevant literature pertaining to value analysis, attended relevant speakers, and then performed interviews with several different professionals involved in healthcare value analysis. I organized and coded this data using the Grounded Theory approach, and was able to identify the underlying issues within these teams. I then created a typology of value analysis teams, based on my respondents, where I segment them into four tiers based on their utilization of data, and their level of physician involvement. Finally, I identified three distinct strategies for developing value analysis teams to implement in order to increase their efficiency and overall success.
ContributorsLindgren, Thomas John (Author) / Schneller, Eugene (Thesis director) / Choi, Thomas (Committee member) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
ContributorsNichols, Elizabeth (Author) / Shockley, Gordon (Thesis director) / Geiger, Karen (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Economics (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
In this paper, I discuss my findings from The Toyota Way, 2 Second Lean, and Lean Thinking, I present an analysis of my implementation of lean processes for Page Petal, and I recommend a set of lean<br/>philosophies that I found to be successful for e-commerce product-based small businesses. I also focus on how the economy plays an important role in the demand for goods, a major factor in<br/>which lean processes will ultimately be successful. The goal of this paper is to demonstrate the value of mindful risk-taking in entrepreneurship and to reveal what was effective with Page Petal in hopes of giving other small businesses insight into how to be successful.
ContributorsWeidemann, Courtney Michelle (Author) / Van Orden, Joseph (Thesis director) / Reffett, Kevin (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05