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Scholars have written much about home and meaning, yet they have said little about the professionally furnished model home viewed as a cultural artifact. Nor is there literature addressing how the home building industry uses these spaces to promote images of family life to increase sales. This research notes that

Scholars have written much about home and meaning, yet they have said little about the professionally furnished model home viewed as a cultural artifact. Nor is there literature addressing how the home building industry uses these spaces to promote images of family life to increase sales. This research notes that not only do the structure, design, and layout of the model home formulate cultural identity but also the furnishings and materials within. Together, the model home and carefully selected artifacts placed therein help to express specific chosen lifestyles as that the home builder determines. This thesis considers the model home as constructed as well as builder's publications, descriptions, and advertisements. The research recognizes the many facets of merchandising, consumerism, and commercialism influencing the design and architecture of the suburban home. Historians of visual and cultural studies often investigate these issues as separate components. By contrast, this thesis offers an integrated framework of inquiry, drawing upon such disciplines as cultural history, anthropology, and material culture. The research methodology employs two forms of content analysis - image and text. The study analyzes 36 model homes built in Phoenix, Arizona, during the period 1955-1956. The thesis explores how the builder sends a message, i.e. images, ideals, and aspirations, to the potential home buyer through the design and decoration of the model home. It then speculates how the home buyer responds to those messages. The symbiotic relationship between the sender and receiver, together, tells a story about the Phoenix lifestyle and the domestic ideals of the 1950s. Builders sent messages surrounding convenience, spaciousness, added luxury, and indoor-outdoor living to a growing and discriminating home buying market.
ContributorsGolab, Coreen R (Author) / Brandt, Beverly K. (Thesis advisor) / Bernardi, Jose (Committee member) / Schleif, Corine (Committee member) / Arizona State University (Publisher)
Created2013
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Eighteen late medieval central Italian paintings featuring the figure of Eve reclining on the ground beneath the enthroned Virgin have been the center of a decades-long debate among scholars. The dispute centers on whether the imagery depicts Mary as Eve's counterpart in the role of virgin mother or intercessor as

Eighteen late medieval central Italian paintings featuring the figure of Eve reclining on the ground beneath the enthroned Virgin have been the center of a decades-long debate among scholars. The dispute centers on whether the imagery depicts Mary as Eve's counterpart in the role of virgin mother or intercessor as the Second Eve. I argue that these two possibilities are not mutually exclusive and instead support one another. I maintain that Eve and Mary appear as opposites according to their contrasting sexual statuses because their antithesis lies at the center of the theology of the Second Eve and the heart of the signification of these paintings. Though frequently overlooked, my exploration of this imagery begins with the attributes used to identify Eve: the woman-headed serpent, the fig, and clothing. Specifically, I analyze the relationship between the particular attributes employed and the theological interpretation of the Fall as a result of concupiscent sexual intercourse. My study then turns to the individual imagery of the central figure of Mary and its reference to church teachings. Appearing amidst allusions to the Annunciation and with emblems of her roles as mother and queen, the Marian imagery in these eighteen paintings specifically reiterates the dogma of her perpetual virginity. I conclude my investigation with a discussion of how the attributes and imagery examined in the first two chapters relate to the theology of the Second Eve and provide a fundamental meaning for all medieval audiences. In light of the references to these women's sexual statuses, the imagery of the Second Eve suggests that Mary is the special advocate of men and women, religious and lay.
ContributorsBache, Colleen (Author) / Schleif, Corine (Thesis advisor) / Derbes, Anne (Committee member) / Baldasso, Renzo (Committee member) / Arizona State University (Publisher)
Created2015