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- All Subjects: Marketing
- All Subjects: Machine Learning
- Creators: Barrett, The Honors College
Description
The increasing demand for clean energy solutions requires more than just expansion, but also improvements in the efficiency of renewable sources, such as solar. This requires analytics for each panel regarding voltage, current, temperature, and irradiance. This project involves the development of machine learning algorithms along with a data logger for the purpose of photovoltaic (PV) monitoring and control. Machine learning is used for fault classification. Once a fault is detected, the system can change its reconfiguration to minimize the power losses. Accuracy in the fault detection was demonstrated to be at a level over 90% and topology reconfiguration showed to increase power output by as much as 5%.
ContributorsNavas, John (Author) / Spanias, Andreas (Thesis director) / Rao, Sunil (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social media and the prominence of digital marketing in general, including targeted ads, commercial websites, and email campaigns, has increased the potential for brands and organizations to build such relationships with current and potential customers over time. In the realm of politics, digital marketing has been brought to the mainstream throughout the last decade and its prominence in presidential campaigns has increased ever since, closing the gap in communication between voters, organizations, and candidates. This thesis is an exploration of the effect digital marketing had on Arizona State University students’ perceptions of the presidential candidates and political organizations targeting them during the 2020 election season. The ASU Young Democrats, ASU College Republicans, ASU Undergraduate Student Government, and the 2020 Trump and Biden campaigns were studied through three methods: an analysis of each organization’s marketing tactics through the lens of relationship marketing, interviews with each ASU subject, and a survey of 328 students. The conclusion offers recommendations to each subject based on hypotheses formulated from the analyses and discusses the interrelationship that subjects’ relationship marketing strengths and weaknesses had with students’ views of each organization relative to their desired perceptions.
ContributorsPyle, Karuna B. (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power of web languages to provide services for people. However, creating a website is difficult, and often expensive. While successful businesses can use their profits to develop a costly website, organizations are not so lucky and can't afford to pay large amounts of money for theirs. Thus, the goal of this project was to provide a complete website to the Card Trick Quilters organization found in Show Low, Arizona. The website serves as both a learning experience, to see exactly what it takes to construct a website from the ground up, and a service project that will provide the Card Trick Quilters with a website that performs various services for its members, with functionality that is completely unique to the Arizona quilting community at large. The creation of the website required learning several different skills in regards to web design, such as databases, scripting languages, and even elements of graphic design. The uniqueness of the website comes from the creation of an online submission form for the annual quilt show hosted by the quilters, and an email reminder system where members of the community can submit their addresses and receive emails when there is an upcoming meeting. While there will no doubt be changes and improvements to the website in the future, the website is currently live and ready for the community to use.
ContributorsSchwarting, Jessa Lynn (Author) / Balasooriya, Janaka (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor) / School of Computing, Informatics, and Decision Systems Engineering (Contributor)
Created2016-05
Description
Background: As the growth of social media platforms continues, the use of the constantly increasing amount of freely available, user-generated data they receive becomes of great importance. One apparent use of this content is public health surveillance; such as for increasing understanding of substance abuse. In this study, Facebook was used to monitor nicotine addiction through the public support groups users can join to aid their quitting process. Objective: The main objective of this project was to gain a better understanding of the mechanisms of nicotine addiction online and provide content analysis of Facebook posts obtained from "quit smoking" support groups. Methods: Using the Facebook Application Programming Interface (API) for Python, a sample of 9,970 posts were collected in October 2015. Information regarding the user's name and the number of likes and comments they received on their post were also included. The posts crawled were then manually classified by one annotator into one of three categories: positive, negative, and neutral. Where positive posts are those that describe current quits, negative posts are those that discuss relapsing, and neutral posts are those that were not be used to train the classifiers, which include posts where users have yet to attempt a quit, ads, random questions, etc. For this project, the performance of two machine learning algorithms on a corpus of manually labeled Facebook posts were compared. The classification goal was to test the plausibility of creating a natural language processing machine learning classifier which could be used to distinguish between relapse (labeled negative) and quitting success (labeled positive) posts from a set of smoking related posts. Results: From the corpus of 9,970 posts that were manually labeled: 6,254 (62.7%) were labeled positive, 1,249 (12.5%) were labeled negative, and 2467 (24.8%) were labeled neutral. Since the posts labeled neutral are those which are irrelevant to the classification task, 7,503 posts were used to train the classifiers: 83.4% positive and 16.6% negative. The SVM classifier was 84.1% accurate and 84.1% precise, had a recall of 1, and an F-score of 0.914. The MNB classifier was 82.8% accurate and 82.8% precise, had a recall of 1, and an F-score of 0.906. Conclusions: From the Facebook surveillance results, a small peak is given into the behavior of those looking to quit smoking. Ultimately, what makes Facebook a great tool for public health surveillance is that it has an extremely large and diverse user base with information that is easily obtainable. This, and the fact that so many people are actually willing to use Facebook support groups to aid their quitting processes demonstrates that it can be used to learn a lot about quitting and smoking behavior.
ContributorsMolina, Daniel Antonio (Author) / Li, Baoxin (Thesis director) / Tian, Qiongjie (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Founded in November 2014, by owner Céline Rille, Rille & Co. is a creative studio that develops, implements and markets creative strategies for companies in hospitality, retail, entertainment, restaurant, and consumer product industries. Rille & Co. is coming to the end of its first year of business, and it is crucial that the company examines the previous year and evaluates its strategy to continue success in the future. Organized into three key sections of analysis, the following marketing plan is intended to set the company up to achieve, and surpass, all goals in the coming years of operation.
First, the environment in which the company was operating in during its first quarter of business is examined, along with the strategies that were in place at that time. Included in this first section is also a comprehensive competitive analysis that examines how Rille & Co. fits into the competitive market. Next, the success of the initial strategy for Rille & Co. is analyzed through a SWOT analysis of the company’s standing as of Fall 2015. Finally, the third section of analysis contains key recommendations and alterations to the original strategy in order for the company to experience continual growth and success.
In all, if Rille & Co. implements the strategies outlined in this marketing plan, it should be able to continue business for years to come. The most important aspects of operation for the business are its internal organization, finding clients with the correct fit, and boosting its website’s SEO to better implement inbound marketing techniques. For an agency, it tends to be difficult to focus on these internal problems when clients’ needs come first. In this case, Rille & Co. must prioritize its own operations to better meet the needs of clients.
As Rille & Co’s first year of business is coming to a close, it is extremely important to note how far the company has come, despite any obstacles that made for an exciting first year. The agency is well on its way to achieving the standards of success it set for itself, but the agency’s success is also measured in its resilience and adaptability – necessary traits for any agency (or company, for that matter). With huge changes on the horizon, now is the time for Rille & Co. to demonstrate its resilience and adaptability again – coping with the loss of an integral employee and adapting to the needs of clients who may not be financially sound. The team should be proud of the work accomplished, and although it is the “end of an era,” Rille & Co. should prepare itself for the adventures that have yet to unfold.
First, the environment in which the company was operating in during its first quarter of business is examined, along with the strategies that were in place at that time. Included in this first section is also a comprehensive competitive analysis that examines how Rille & Co. fits into the competitive market. Next, the success of the initial strategy for Rille & Co. is analyzed through a SWOT analysis of the company’s standing as of Fall 2015. Finally, the third section of analysis contains key recommendations and alterations to the original strategy in order for the company to experience continual growth and success.
In all, if Rille & Co. implements the strategies outlined in this marketing plan, it should be able to continue business for years to come. The most important aspects of operation for the business are its internal organization, finding clients with the correct fit, and boosting its website’s SEO to better implement inbound marketing techniques. For an agency, it tends to be difficult to focus on these internal problems when clients’ needs come first. In this case, Rille & Co. must prioritize its own operations to better meet the needs of clients.
As Rille & Co’s first year of business is coming to a close, it is extremely important to note how far the company has come, despite any obstacles that made for an exciting first year. The agency is well on its way to achieving the standards of success it set for itself, but the agency’s success is also measured in its resilience and adaptability – necessary traits for any agency (or company, for that matter). With huge changes on the horizon, now is the time for Rille & Co. to demonstrate its resilience and adaptability again – coping with the loss of an integral employee and adapting to the needs of clients who may not be financially sound. The team should be proud of the work accomplished, and although it is the “end of an era,” Rille & Co. should prepare itself for the adventures that have yet to unfold.
ContributorsChada, Rachel Anne (Author) / Ostrom, Amy (Thesis director) / Schlacter, John (Committee member) / Rille, Celine (Committee member) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Palliative care is a field that serves to benefit enormously from the introduction of mobile medical applications. Doctors at the Mayo Clinic intend to address a reoccurring dilemma, in which palliative care patients visit the emergency room during situations that are not urgent or life-threatening. Doing so unnecessarily drains the hospital’s resources, and it prevents the patient’s physician from applying specialized care that would better suit the patient’s individual needs. This scenario is detrimental to all involved. A mobile medical application seeks to foster doctor-patient communication while simultaneously decreasing the frequency of these excessive E.R. visits. In order to provide a sufficient standard of usefulness and convenience, the design of such a mobile application must be tailored to accommodate the needs of palliative care patients. Palliative care is focused on establishing long-term comfort for people who are often terminally-ill, elderly, handicapped, or otherwise severely disadvantaged. Therefore, a UI intended for palliative care patients must be devoted to simplicity and ease of use. The application must also be robust enough that the user feels that they have been provided with enough capabilities. The majority of this paper is dedicated to overhauling an existing palliative care application, the product of a previous honors thesis project, and implementing a user interface that establishes a simple, positive, and advantageous environment. This is accomplished through techniques such as color-coding, optimizing page layout, increasing customization capabilities, and more. Above all else, this user interface is intended to make the patient’s experience satisfying and trouble-free. They should be able to log in, navigate the application’s features with a few taps of their finger, and log out — all without undergoing any frustration or difficulties.
ContributorsWilkes, Jarrett Matthew (Co-author) / Ganey, David (Co-author) / Dao, Lelan (Co-author) / Balasooriya, Janaka (Thesis director) / Faucon, Christophe (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
As computers become a more embedded aspect of daily life, the importance of communicating ideas in computing and technology to the general public has become increasingly apparent. One such growing technology is electronic voting. The feasibility of explaining electronic voting protocols was directly investigated through the generation of a presentation based on journal articles and papers identified by the investigator. Extensive use of analogy and visual aids were used to explain various cryptographic concepts. The presentation was then given to a classroom of ASU freshmen, followed by a feedback survey. A self-evaluation on the presentation methods is conducted, and a procedure for explaining subjects in computer science is proposed based on the researcher's personal process.
ContributorsReniewicki, Peter Josef (Author) / Bazzi, Rida (Thesis director) / Childress, Nancy (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they believe elite sportswear products may affect their athletic performance. I propose that athletes feel more "complete" than non-athletes because they are more proficient in their respective sport. As such, non-athletes are more likely to use sportswear products (Nike) to become more proficient in athletics and have stronger beliefs that elite sportswear products will help them arrive at their goals. I also propose and find that students who feel that ASU plays an important part of their life perceive even greater performance boosts from using Nike products. These findings suggest that particular attention should be paid to the athletes and non-athletes in initiatives that link specific institutions and organizations to performance brands.
ContributorsGoldman, Alexa (Author) / Eaton, John (Thesis director) / Samper, Adriana (Committee member) / Kohler, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
Business Design is a thesis project where students can work in groups and consult for various projects. I had the opportunity to work on three major projects for my thesis involving a small entrepreneur looking for a go-to market plan for her board game, an app developer looking for a better way to connect to their target audience, as well as create my own digital product and consulting services that helped founder's lab groups build their online presence through e-commerce. All these projects allowed me to hone my critical thinking skills by working my way through real-life problems that don't have direct answers. I was also able to take away some valuable lessons in leadership and working in a team of very capable students.
ContributorsShosten, Madison (Author) / Akhter, Aliza (Co-author) / Bautista, Hariette (Co-author) / Chou, Chuhhsuan (Co-author) / Guan, Jessica (Co-author) / Flores, Lea (Co-author) / Kim, Min (Co-author) / Qin, Annie (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2024-05