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In this creative project, I created arrangements for string quartet of two very common pop songs that are frequently requested at wedding gigs, "Perfect" by Ed Sheeran and "Purpose" by Justin Bieber. However, to meet the demands of the dynamic gigging environment and context for string musicians, I created string quartet arrangements that could be adapted and condensed into string trio or duo by eliminating one or two parts from the full quartet arrangement. As such, this project not only shares the adaptable arrangements I created, but also shares the tips and tricks I gathered throughout the course of the project, both from engaging in the creative aspect of the arranging process and also through my own personal experience.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.