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Fruit King a personal and historical audio narrative of a Sicilian immigrant turned American success completed in conjunction with the Walter Cronkite School of Journalism and Mass Communication and Barrett, The Honors College at Arizona State University. This project was completed with the guidance and support of thesis director, Dr. Dawn Gilpin and thesis second-chair, Dr. John Craft. This thesis project has been executed in the form of a podcast, website and research report that recounts and relishes in the legacy and life of Joseph DiGiorgio, the once 14-year-old who immigrated from Cefalu, Sicily to Ellis Island, New York in 1888. He went from selling fruit in a cart and borrowing money from the bank to establishing the Baltimore Fruit exchange and becoming the director of the Maryland National Bank by 21 years old. His billion-dollar business, the DiGiorgio Fruit Corporation, became the world’s largest fruit grower of grapes, plums and pears in the 1940s, and he landed a feature story in Fortune Magazine in 1946. To me, he is my great-great-great-uncle Joe, but to the world, he is what the New York Times crowned him: the Fruit King.
ContributorsMorton, Julianna Lee (Author) / Gilpin, Dawn (Thesis director) / Craft, John (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
For over ninety years, the Academy of Motion Picture Arts and Sciences has recognized award-winning films for their technical capabilities, acting and storytelling. And for decades, many parties involved have campaigned for Oscar glory. This thesis generates a deeper understanding into the process by which the motion picture ecosystem works - and explains why being nominated and/or winning an Academy Award generates added value for all parties involved ranging from agencies to studios, streamers, talent and even legitimate awards campaign strategists. This thesis analyzes the various methods and price tags different entities put on awards campaigns and explores the various creative and traditional methods in which people vie for nominations and wins. Our title, “For Your Consideration,” is a term widely used in the entertainment industry when courting Academy members to vote for eligible projects in traditional advertising - which can be seen littered about Hollywood in the months leading up to Oscar Sunday.
ContributorsGruca, Benjamin Roman (Co-author) / Kichler, Amanda (Co-author) / Mokwa, Michael (Thesis director) / Giles, Charles Bret (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Traditional forms of news distribution are rapidly dying out. Newspaper revenue continues to decline, while internet alternatives, accurate or otherwise, gain traction. One of the fastest growing forms of "new media" is the podcast. Everyone from comedians to organizations like National Public Radio is launching their own, and they are increasingly becoming legitimate sources of income when supplemented with advertising. Video podcasts have also exploded into the mainstream, generating millions of views on platforms like YouTube. However, it is rare to find a video podcast series with one journalist and a guest, and even less common for a show to be hosted by a college student. The "Tell it Like it is" video podcast is an attempt at bringing college journalists into the world of video podcasting. It examines the extent to which a single person can have a successful podcast while in college and what resources are necessary for the task. The following paper contains the history of podcasting, its growth in the 21st century, the inspiration for this project, an in-depth description and background of each episode, challenges, successes, future endeavors, and a conclusion. An accompanying website serves as the headquarters for the five-part video podcast series. The website also hosts additional information about the subjects and their careers. All episodes have been uploaded to YouTube.
ContributorsDowd, Kyle Christopher (Author) / Knudson, Syleste (Thesis director) / Sandoval, Mathew (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.
ContributorsMcdaniel, Caitlynn Belle (Co-author) / McDaniel, Caitlynn (Co-author) / Bonilla, Luis (Thesis director) / Turner, Brian (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The NFL has a positive history sending teams across the pond to play a “London Series”. These games began in the 2007 season and have since increased popularity and buzz for the NFL as a whole in the London and UK market. Many conversations have occurred and spanned years of speculation of a possible franchise being relocated to London to allow American football fans in the UK market to have their own team as opposed to a few games a year. Because of the massive success of the international series for the NFL and the success that other leagues have seen with having a team outside of its home country, there is an argument for the NFL
to not only move a current franchise to London, but rather to create a brand new NFL franchise in London. Therefore, the objective of this proposal is to give a detailed amount of evidence to support the development of a new NFL franchise in London and provide the proposal for a possible franchise in the London market. The following describes instances of NFL franchises relocating and the effect of the decision.
to not only move a current franchise to London, but rather to create a brand new NFL franchise in London. Therefore, the objective of this proposal is to give a detailed amount of evidence to support the development of a new NFL franchise in London and provide the proposal for a possible franchise in the London market. The following describes instances of NFL franchises relocating and the effect of the decision.
ContributorsKish, Natalie Ann (Author) / Lee, Christopher (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor, Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement of marketing, with a focus on digital platforms like social media, and the use of Marvel Entertainment as a primary example. In addition to this analysis, I have endeavored to carry out a reading unit designed in collaboration with Lynne Molina of Boulder Creek High School, as a means to poll over 130+ students for responses pertaining to both their ability to consume and respond to a graphic novel in a similar manner to that of a typical piece of literature, as well as their exposure to marketing for comics for the creative project portion of the thesis.
ContributorsStarkey, Gage Robert (Author) / Wallace, Julia (Thesis director) / Gohr, Michelle (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
For this project, I analyzed both the amount of overuse injuries or repetitive stress injuries occurring in college baseball and tried to understand why they were happening so frequently. I interviewed over a dozen people to get thoughts and messages on the subject from a variety of people from current college players, to Major League players, to current college coaches. While I spent the majority of the project working on the research and interviews of how these injuries effect college athletes, I always spent time speaking with journalists about the proper ways they go about reporting on injuries, especially those within college athletes. I found data that showed that the average rate of fastballs in Major League Baseball is going up and that is indirectly affecting the way in which players and specifically pitchers are learning to play as they go through college baseball. I got valuable perspective on how the game changing is affecting the injuries that are so common today. The most common occurring repetitive stress issue in baseball has been happening most with pitchers so much of the project is tailored toward the views of some of the best pitchers in college baseball. I found out how college pitchers are taking care of their bodies and using the offseason to help regain strength. Why do some pitchers not take as long an offseason as others? How intense is the pressure to stay healthy in college, as many of these athletes are pursuing professional baseball? What is the mental toll these student-athletes have on a day-to-day basis? All these questions and more are answered in the paper. Included in the long-form paper are all of the full transcripts from the interviews with players, coaches, trainers, doctors, and reporters.
ContributorsWerner, Robert Joseph (Author) / Kurland, Brett (Thesis director) / Dieffenbach, Paola (Committee member) / College of Integrative Sciences and Arts (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
There are over 4,000 higher education institutions in the U.S., according to the National Center for Education Statistics. With a variety of options at an applicant’s disposal, the competition for institutions to attract their desired student body can be fierce. Some factors many consider when searching for the perfect college are its reputation and brand. Increasingly, universities have chosen to engage in marketing and branding techniques once reserved for corporations. According to a report by the Santa Clara Consulting Group, “a university is no longer just an institution of higher learning but also a business.” In coordination with this growing trend, institutions have been propelled to undergo some extent of a transformation to achieve their goals. This paper examines three institutions representing different higher education categories that have undergone or are currently undergoing some extent of a reputational shift. Looking at a large public university, an Ivy League institution and a liberal arts college, the research explores the various communications efforts made by each institution and how they compare. In some cases, the communications department is an integral component of the shift, while sometimes it provides mostly auxiliary support. Ultimately, this research hopes to provide insight into the following questions: what actions can an institution’s communications department take to help strengthen its reputation and grow its brand; and how do these strategies compare among various types of institutions?
ContributorsWolfe, Alexandra C (Author) / Hass, Mark (Thesis director) / Smiley, Andrea (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Chicago, the third largest city in the United States, is frequently in the national media's spotlight for negative news such as violence or failed gun laws. The city is hardly ever talked about in a positive light. This study aims to inform and educate outsiders of what the city is like through the perspective lens of Chicago residents. To grasp a general understanding of Chicago, this creative project was completed through a narrative and interview-driven podcast series and split up into different topic categories. These categories were Chicago food, Chicago neighborhoods, Chicago's Southside, and Chicago sports. These topic areas are some of the things Chicago is most known for and give an adequate representation of what the city is like. Researching and putting this creative project into a podcast form proved how podcasts can be an alternative to in-depth and long-form journalism projects. The Chicago food episode called "Harold's v. Uncle Remus" explains the delicious food culture and showed two of the popular black restaurant chains that cater to the city. These two chicken spots are always a hot topic in heated debates of what place has the best chicken. The neighborhoods episode called "Won't You Be My Neighbor" highlights some of Chicago's interesting neighborhoods that tourists may not have on their attractions lists. This episode talks about the Pill Hill, Printers Row, and Little Italy neighborhoods, which all have unique histories. "Southside With You" explores the infamous region of Chicago, tells its history, and gives a theory as to why it continues to be the area it is known for in the media. Lastly, the sports episode "Sports: A History Lesson" is a full interview with a Chicago resident who has been a Chicago sports fan since the mid-60s and who has experienced the effects of racial divisions in sports. The episodes give only a peak of what the large city is like, but they demonstrate that Chicago is not this scary place, but a place with a complicatedly fascinating history.
ContributorsCarter, Jade (Author) / Thornton, Leslie-Jean (Thesis director) / Gatewood, Kira (Committee member) / School of Social and Behavioral Sciences (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Youth club sport has become a dominant part of society and the forefront of many childhoods. Youth sport participation holds various physical, psychological, and social benefits for children but as this industry continues to expand, when poorly managed, sport participation can become detrimental (Meân, 2013, p. 339). In this study the experiences and perceptions of female youth club volleyball players (ages 15-17) were explored through semi-structured interviews with a particular focus on key areas of concern identified in the research literature: early specialization, overuse injury, and burnout (Hedstrom & Gould, 2004, p. 4, 15-37). A thematic analysis was used to explore these a priori themes alongside emergent themes that were identified: early motivation and perception, current motivation and perception, pressure and athletic scholarships, perception of high school volleyball, and schedules. The positive perceptions arising from the themes were addressed as a foundation to improve on the negative perceptions. Recommendations to reduce the pressure and stress associated with winning are made, in addition to proposals regarding the schedule of club volleyball in an effort to provide athletes with adequate rest period in order to reduce risks of burnout and overuse injury.
Keywords: youth sport, specialization, overuse injury, burnout, club volleyball.
Keywords: youth sport, specialization, overuse injury, burnout, club volleyball.
ContributorsLifgren, Taylor Nicole (Author) / Mean, Lindsey (Thesis director) / Cayetano, Catalina (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05