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Description
This thesis aims to enhance K-6 Education in the United States by developing recommendations for how technology is utilized in the classroom as a means to teach collaborative skills. By applying the technological capabilities we have today to the Common Core State Standards that are gradually being adopted and implemented, officials can improve the quality of education across the country and create classroom environments conducive to knowledge acquisition and skill development.
The research begins with the history of standards, starting with traditional outcome-based standards. It then delves into the Partnership for 21st Century Skills (P21), which highlights the type of skills 21st century students are expected to develop and master by the time they enter college and careers. Next, it explores the hot topic of Education to this date: Common Core State Standards. In the midst of educational reform, these standards seek to add consistency across the nation in regards to what students should know at each grade level and also encourage teaching of the 21st century skills. This section briefly details the content of Common Core English Language Arts and Mathematics standards.
After summarizing P21 and Common Core, this report shifts into its focused 21st century skill: collaboration. As one of the 4 C’s that P21 and Common Core emphasize in their standards, it is imperative to research critical elements of collaboration as they relate to groups and teams of all ages. Even more specifically, collaboration is a practice that is becoming more and more standard in business across all industries, so it is a skill that is highly in demand for students to acquire. In regards to collaboration, Executive Vice President of Verizon, Bob Mudge, states, “companies are able to innovate much more quickly and even create solutions to problems that may not be prevalent issues yet” (Mudge 1). The standards expect that students will be prepared to collaborate in college and careers, so key elements of collaboration in those settings—in-person or virtual—need apply or be simplified to K-6 collaborative environments. This section also analyzes a case study experiment on young children about how technology functionality and design enables, encourages, or enforces collaboration.
Next, this thesis reviews three case studies that represent evolution in our understanding of technology’s role as a support system in teaching and learning collaboration. The first case study shows how simple handheld devices assisted in correcting weaknesses in a variety of collaborative and organizational skills. The second study utilizes interactive tabletop technology to realize the idea of tracking collaborative ability in real time through synchronized audio and touch recording. Finally, researchers assess the effectiveness of one student to one device (1:1) initiatives by gathering student-reported data before and after the program’s implementation, which largely speak to the direction of many schools’ technology strategies.
To supplement all of the secondary research above, the researcher of this thesis conducted interviews with nine K-6 teachers to gather their insights on collaboration and how they facilitate it. They explain how they use technology in their classroom to enhance the learning environment. Additionally, they give opinions on what could be done to make collaboration more easily taught and facilitated, as well as what would better develop their students’ collaborative skills.
The compilation of this information then leads to implications of what needs to be present, from a technology standpoint, to more effectively teach collaborative skills to our schoolchildren. This includes a brief industry analysis of a program that already exists, as well as recommendations for new technology that considers the research conducted throughout the paper. Another implication addressed centers on the instruction and facilitation of technology and the digital divide that can result from varying competency among teachers, which brings to light the need for proper technology development programs for educators.
The research begins with the history of standards, starting with traditional outcome-based standards. It then delves into the Partnership for 21st Century Skills (P21), which highlights the type of skills 21st century students are expected to develop and master by the time they enter college and careers. Next, it explores the hot topic of Education to this date: Common Core State Standards. In the midst of educational reform, these standards seek to add consistency across the nation in regards to what students should know at each grade level and also encourage teaching of the 21st century skills. This section briefly details the content of Common Core English Language Arts and Mathematics standards.
After summarizing P21 and Common Core, this report shifts into its focused 21st century skill: collaboration. As one of the 4 C’s that P21 and Common Core emphasize in their standards, it is imperative to research critical elements of collaboration as they relate to groups and teams of all ages. Even more specifically, collaboration is a practice that is becoming more and more standard in business across all industries, so it is a skill that is highly in demand for students to acquire. In regards to collaboration, Executive Vice President of Verizon, Bob Mudge, states, “companies are able to innovate much more quickly and even create solutions to problems that may not be prevalent issues yet” (Mudge 1). The standards expect that students will be prepared to collaborate in college and careers, so key elements of collaboration in those settings—in-person or virtual—need apply or be simplified to K-6 collaborative environments. This section also analyzes a case study experiment on young children about how technology functionality and design enables, encourages, or enforces collaboration.
Next, this thesis reviews three case studies that represent evolution in our understanding of technology’s role as a support system in teaching and learning collaboration. The first case study shows how simple handheld devices assisted in correcting weaknesses in a variety of collaborative and organizational skills. The second study utilizes interactive tabletop technology to realize the idea of tracking collaborative ability in real time through synchronized audio and touch recording. Finally, researchers assess the effectiveness of one student to one device (1:1) initiatives by gathering student-reported data before and after the program’s implementation, which largely speak to the direction of many schools’ technology strategies.
To supplement all of the secondary research above, the researcher of this thesis conducted interviews with nine K-6 teachers to gather their insights on collaboration and how they facilitate it. They explain how they use technology in their classroom to enhance the learning environment. Additionally, they give opinions on what could be done to make collaboration more easily taught and facilitated, as well as what would better develop their students’ collaborative skills.
The compilation of this information then leads to implications of what needs to be present, from a technology standpoint, to more effectively teach collaborative skills to our schoolchildren. This includes a brief industry analysis of a program that already exists, as well as recommendations for new technology that considers the research conducted throughout the paper. Another implication addressed centers on the instruction and facilitation of technology and the digital divide that can result from varying competency among teachers, which brings to light the need for proper technology development programs for educators.
ContributorsPetrovich, Nicholas Hugh (Author) / Ostrom, Amy (Thesis director) / Ostrom, Lonnie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / School of Film, Dance and Theatre (Contributor)
Created2014-05
Description
Scottsdale Ranch Animal Hospital (SRAH) is a well-established veterinary clinic co-owned by Dr. John Nick and Dr. Richard Stolper that is located in Scottsdale, Arizona. The hospital’s mission is to provide, “the highest quality medical, surgical, educational, boarding and grooming services available. We strive for the highest level of integrity and compassion in our interaction with our patients and their human pets” (“Welcome to Scottsdale Ranch Animal Hospital”).
The purpose of this report is to analyze the current market position of Scottsdale Ranch Animal Hospital, and make appropriate marketing recommendations and strategies for implementation. Managerial goals include increasing customer retention and growing its customer base in order to generate new revenue.
The analysis conducted includes reviewing the external environment, internal environment, and market opportunities. Notable industry and environmental trends include: laws regarding bans on the sale of commercially bred pets, an overall increase in national pet spending, declining feline veterinary visits over the last few years, a cultural trend emphasizing spending on luxury pet goods and services, and a significant level of local competition that has similar service offerings.
Notable internal strengths include: the prime geographical location of SRAH in a pet-friendly and wealthy community, multiple service offerings available, the quality of veterinary staff, a loyal clientele, and a “blank slate” in terms of marketing. However, internal weaknesses include: outdated equipment and technology, a lack of marketing efforts and a weak online presence, poor management, human resource issues and little employee accountability, and poor financial conditions as a result of high levels of debt between the practice and building.
Partway through this project, SRAH decided to sell its practice to PetVet Care Centers, a company specialized in acquiring animal hospitals in order to grow a national veterinary network. PetVet took over ownership in March of 2014, and has already begun to address the critical managerial and financial problems at SRAH. Thus, the following recommendations are made to the new owners specifically regarding building an integrated marketing campaign. The limitation, however, is that PetVet’s marketing budget is unknown at the time of this report.
Based on SRAH’s precarious position in the marketplace, it is recommended that the practice focus on client retention, capturing first time visits by creating a strong online presence, and capturing first time visits by targeting new customer segments. Client retention strategies are as follows:
• Push email sign ups for online Pet Portal. Goal is to improve the percentage of clients signed up from 36% to 43% by the end of the 2014 fiscal year (approximately 450 new sign ups).
• Specifically create policies regarding behavior in employee-client interactions.
• Include a summary sheet detailing services received and veterinarian recommendations to be given with discharge paperwork.
• Implement callbacks within 24 hours of a patient surgery to be performed by vet techs
• Create specialized goodie bags for surgeries or boarding stay. Example would be a boarding goodie bag that contains treats, toys, and a personalized “thank you for staying with us” card.
• Bundling services to create preventative care packages. Canine Junior and Senior Wellness packages could result in additional $31,000+ in revenue each year.
Strategies centered on capturing first time visits through creating a strong online presence include:
• Hiring CyberMark for its regional SEO services to improve SRAH’s ranking in search engine results.
• Switching to a new website producer to allow for greater flexibility and autonomy in managing SRAH’s website. It is suggested that PetVet consider IDEXX or CyberMark for this service.
Lastly, strategies centered on capturing first time visits by targeting new customer segments are as follow:
• Purchasing a direct mail list from DirectMailTools.com, that specifies Scottsdale homeowners or renters, who own a cat or dog, and have lived in their place of residency for less than a year.
• Consider converting breed specific groups as a long-term goal, though no immediate action is suggested.
The purpose of this report is to analyze the current market position of Scottsdale Ranch Animal Hospital, and make appropriate marketing recommendations and strategies for implementation. Managerial goals include increasing customer retention and growing its customer base in order to generate new revenue.
The analysis conducted includes reviewing the external environment, internal environment, and market opportunities. Notable industry and environmental trends include: laws regarding bans on the sale of commercially bred pets, an overall increase in national pet spending, declining feline veterinary visits over the last few years, a cultural trend emphasizing spending on luxury pet goods and services, and a significant level of local competition that has similar service offerings.
Notable internal strengths include: the prime geographical location of SRAH in a pet-friendly and wealthy community, multiple service offerings available, the quality of veterinary staff, a loyal clientele, and a “blank slate” in terms of marketing. However, internal weaknesses include: outdated equipment and technology, a lack of marketing efforts and a weak online presence, poor management, human resource issues and little employee accountability, and poor financial conditions as a result of high levels of debt between the practice and building.
Partway through this project, SRAH decided to sell its practice to PetVet Care Centers, a company specialized in acquiring animal hospitals in order to grow a national veterinary network. PetVet took over ownership in March of 2014, and has already begun to address the critical managerial and financial problems at SRAH. Thus, the following recommendations are made to the new owners specifically regarding building an integrated marketing campaign. The limitation, however, is that PetVet’s marketing budget is unknown at the time of this report.
Based on SRAH’s precarious position in the marketplace, it is recommended that the practice focus on client retention, capturing first time visits by creating a strong online presence, and capturing first time visits by targeting new customer segments. Client retention strategies are as follows:
• Push email sign ups for online Pet Portal. Goal is to improve the percentage of clients signed up from 36% to 43% by the end of the 2014 fiscal year (approximately 450 new sign ups).
• Specifically create policies regarding behavior in employee-client interactions.
• Include a summary sheet detailing services received and veterinarian recommendations to be given with discharge paperwork.
• Implement callbacks within 24 hours of a patient surgery to be performed by vet techs
• Create specialized goodie bags for surgeries or boarding stay. Example would be a boarding goodie bag that contains treats, toys, and a personalized “thank you for staying with us” card.
• Bundling services to create preventative care packages. Canine Junior and Senior Wellness packages could result in additional $31,000+ in revenue each year.
Strategies centered on capturing first time visits through creating a strong online presence include:
• Hiring CyberMark for its regional SEO services to improve SRAH’s ranking in search engine results.
• Switching to a new website producer to allow for greater flexibility and autonomy in managing SRAH’s website. It is suggested that PetVet consider IDEXX or CyberMark for this service.
Lastly, strategies centered on capturing first time visits by targeting new customer segments are as follow:
• Purchasing a direct mail list from DirectMailTools.com, that specifies Scottsdale homeowners or renters, who own a cat or dog, and have lived in their place of residency for less than a year.
• Consider converting breed specific groups as a long-term goal, though no immediate action is suggested.
ContributorsStolper, Samantha Lynn (Author) / Ostrom, Amy (Thesis director) / Denning, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
This project researches the potential effects of retail design and layout and how it affects consumer-purchasing behavior. The research can be broken down into three large segments as well as a case study. The first focuses on the consumers and the target market. The second examines store layout in terms of walkways, wall placements, and major pathways throughout the space. Third, the overall aesthetics and design are studied, focusing on color, texture, shapes, and lighting. Lastly, a case study on a popular women's retail store, Antrhoplogie, is examined based on the above research. This project gives interesting insight into the minds of the consumer in retail environments as well as the effect of design and overall experience the consumers have in many types of retail stores.
ContributorsAndes, Katie Marissa (Author) / Brandt, Beverly (Thesis director) / Samper, Adriana (Committee member) / Zingoni, Milagros (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
A fun, interactive, and practical motivational speaking package designed to inspire and encourage high school and college students, as well as young adults, to achieve success and discover their leadership potential. Using secrets learned from starting my own business, Board Blazers LED Underglow Skateboard Lighting, and performing as Drum Major of the 400+ member ASU Sun Devil Marching Band, I share tips and tricks that can be applied in everyday life. Topics include surviving in difficult leadership situations unique to young leaders, celebrity confidence secrets, and creating infectious enthusiasm while working on a team.
ContributorsRudolph, Gregory James (Author) / Eaton, John (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
AZMagicPlayers.com is a website dedicated to the promotion of the Wizards of the Coast-trading card game Magic: the Gathering in Arizona. This paper details the business model that helps sustain the website and how that business model is designed specifically to help build the community and ultimately fulfill the mission statement of AZMagicPlayers.com.
ContributorsAbong, Jason (Co-author) / Abong, Jeffrey (Co-author) / Eaton, John (Thesis director) / Olsen, Douglas (Committee member) / Regalado, Marco (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
Big Red Rooster is an national architecture and design firm. A comprehensive marketing analysis of Big Red Rooster (BRR) was completed. The company history was reviewed, along with its current strategies and goals for the future. The analysis contained the purpose of the marketing plan, a situation analysis, a SWOT analysis, marketing strategy and recommendations, and the marketing mix. Inclusive situation analysis was an examination of BRR itself, its customers, clients, competitors, the industry climate and its collaborators. The SWOT analysis investigated BRR's strengths, weaknesses, opportunities, and threats, while the marketing strategy and recommendations describes Big Red Rooster's segmentation, targeting and positioning of its services. The marketing mix contained the 7 P's of service marketing including a description of BRR's product, place promotion, price, people, process and physical appearance. Following this marketing plan was a needs analysis, in which six marketing and sales techniques were devised that are to be implemented in the near future.
ContributorsErickson, Daniel Patrick (Author) / Hutt, Michael (Thesis director) / Ostrom, Amy (Committee member) / Hasulak, Don (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can be attained from being a student in the W. P. Carey Leaders Academy, which is "a community designed exclusively for premier students enrolled in the W. P. Carey School of Business" (W. P. Carey Leaders Academy). The challenge of successfully creating these materials was approached with various methods of data collection and research. The data collection included a review of Arizona State University (ASU), the W. P. Carey School of Business, and Barrett, The Honors College marketing materials, a review of materials from competing institutions, and scholarly articles on the subject of recruitment and marketing. Admission-based data from groups of excelling students was featured. Finally, interviews and surveys with current faculty, staff, and students were conducted to supplement the research and data collection. Analysis of the data provided insight into best practices when marketing from universities and provided an understanding of appropriate methods for marketing this information. The data indicated that creating an online viewbook, like the one currently marketing the entire business school, as well as providing a physical postcard mailer directing students to the online viewbook, would be the best strategy for marketing the W. P. Carey Leaders Academy. The sections of the viewbook this paper proposes to include are Why the W. P. Carey Leaders Academy, W. P. Carey Leaders Academy Experience, Student Life, Academic Success, Involvement, Scholarship, Professional Future, Barrett, The Honors College, For Parents, and Next Steps. Details of the Time, Cost, and Project Personnel follow.
ContributorsHerrold, Kelsey Jayne (Author) / Eaton, John (Thesis director) / Desch, Tim (Committee member) / Wilson, Jill (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
The advent of online video has opened many doors for amateur and experienced filmmakers alike, granting them the freedom to release their own content. However, with the abundance of videos on the web, even the best independent films and web series are unlikely to be successful online unless properly marketed. This thesis examines proven strategies web series creators can use to market their show, focusing specifically on viewer reach, online presence, and audience engagement. Points of discussion include distribution, promotion, search engine optimization, social media, and publicity.
ContributorsCotton, Shelby Ann (Author) / Bernstein, Gregory (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Film, Dance and Theatre (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12