In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.

This study explored the consumer response and behavioral patterns in relation to sustainability marketing on food packaging. Following a global trend towards sustainability, there has been a recent explosion in the amount of sustainability labels consumers can find on product packaging, though it is not necessarily an indicator of growth of sustainable products in terms of market share. Many marketing factors, such as, price or quality, can influence dietary decisions individuals are making for their households. In the same way, labels that advertise qualities, including ethical production or minimal environmental impact may persuade consumers to buy a product, regardless of whether or not certifications are accurate. The question arises whether individuals are more likely to buy a product that has a sustainability label. More specifically, does this still hold, even if they do not know what that label actually represents? During this study, a variety of household shoppers were surveyed to gather data on consumer awareness, intentions, and overall attitudes towards the credibility and importance of these labels.

Animal agriculture is a growing industry worldwide as the global demand for animal products increases. This has resulted in many harmful unintended consequences for human health, the environment, and animal welfare. This paper aims to uncover the hidden costs of negative externalities by answering the question: What types of subsidies is the US government distributing to the animal agriculture industry and in what amount? This paper will begin with some background on a few of the externalities created by the animal agriculture industry focusing specifically on environmental issues of water, air, and deforestation. Once this background is established, this will show that animal agriculture is in fact a negative-externality-generating industry. Next, subsidies will be defined and the principal findings of the research will reveal the different forms of support that the US government provides to animal agriculture. Lastly, these subsidies, both direct and indirect, will be quantified.