First, we created two separate surveys, taking responses from over 1000 individuals at Arizona State University. These surveys focused on building trust in nonprofits, preferred marketing strategies as a consumer, and general awareness for various social issues that affect local and national nonprofits. Second, we conducted professional interviews with marketing leaders at nonprofits. These ranged from smaller, local nonprofits to nonprofits that operate on a national level. Their missions were all geared toward different causes, meaning they offered a diverse set of skills and advice on nonprofit marketing.
After obtaining this data, we created a guide for nonprofit marketing. Because there is a lack of information available on building marketing techniques in the nonprofit sector, we aimed to create a general guideline that could be applied to a variety of nonprofits and develop their marketing strategy. This includes details on how to create an executive summary, conduct a SWOT analysis, and the different strategies a nonprofit organization should implement.
Further, to test this marketing plan, we partnered with a local nonprofit in Arizona, Million Dollar Teacher Project. Million Dollar Teacher Project is a relatively new nonprofit, and focuses on educational inequality in Arizona. After looking over all our research and the nonprofit marketing guide, we were able to develop a plan for increasing engagement, awareness, and trust for Million Dollar Teacher Project. We pinpointed areas of improvement, such as social media, ambassador programs, email marketing, and follow up strategy.
The nonprofit marketing plan, our survey results, interview transcripts, as well as our marketing plan for Million Dollar Teacher Project can be found below.
As a result of recent public attention on school resource officers (SROs), concerns regarding the effects of police presence in America’s schools have emerged. Despite this, little is known about how SROs and SRO programs function within the U.S. This project uses qualitative and quantitative methods to describe the six state-level programs that exist to regulate and fund SROs, as well as analyze the relationship between the schools that receive funding and their student demographics. Program elements were inconsistent among states, though some commonalities were found, such as the usage of the triad model, training sources, usage of a memorandum of understanding (MOU), and lack of regular evaluations or assessments. No relationship was found between student demographics and SRO-funded schools when compared to the overall state. The findings highlight a need for regulation and consistency among SRO programs, as well as more reliable publicly available information regarding these programs.
This thesis discusses the circumstances surrounding the movement to defund and eventually abolish the police. It introduces abolitionist theory and analyzes the economic and social factors contributing to the ideology's increasing popularity. Further, this paper examines the expenditures of several police departments in Arizona and how increases in spending affect their respective cities' crime rates. According to the regression analyses conducted for this thesis, the results indicate that there is little to no correlation between law enforcement expenditures and community safety. Upon completion of that analysis, this paper discusses recommendations to redistribute public monetary resources as a means to promote economic and social justice.