Matching Items (35)
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- Creators: School of International Letters and Cultures
- All Subjects: Marketing
- All Subjects: creative writing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
For this project, I have written a trilogy of interrelated short stories. The three stories are entitled "The Blue Bike," "Heartbeat," and "Elevators." Each of these three stories relate to each other both through the featured characters and the core themes. The little girl from the first story, Amy, is the little sister of the narrator Emma from the second story. The narrator from the third story is the son of Charles (Helen's husband) from the first story, who is also a major character in "Elevators." The gym in the second story also appears in the third story. On a thematic and poetic level, I have used the word "lift" as the inspiration behind and connecting thread between my stories. I have played with the various meanings of connotations of the word, using them to construct the plots of each story. For example, I have used it in the sense of face lifts in the first story, as well as alluded to the idea of planes lifting into the air through making Charles a pilot. There is also the idea of lifting a child into your arms, and lifting yourself or someone else up both physically and emotionally. In the second story, I use shop-lifting, weight-lifting, and the idea of giving someone a lift as in giving someone a ride. The idea of giving someone a lift also occurs in the last story, alongside the connotations of lift with elevators. There are a multitude of other instances in which I have tried to make the word "lift" resonate throughout these stories, though the over-arching theme for me would be the idea of lifting other people up. It is the exploration of meaningful connections between people and the way those connections can heal and "lift." This collection is thus an exercise in creative interconnectivity as well as an exploration of the way people can connect meaningfully to each other.
ContributorsKang, Verity Grace (Author) / McNally, T. M. (Thesis director) / Duerden, Sarah (Committee member) / Department of English (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Poetry serves as a window through which we can convey emotions and experiences otherwise difficult to access and express. This chapbook addresses the moments in life that have dramatic transformational effects and those moments and events we wish to deny. Through my poetry, I reveal the honest revelations of hurt and pain, and the raw emotions evoked from the things that have occurred throughout my life. In doing so, I confront these painful experiences from a place of conscious awareness of the way in which they have impacted my life, and I allow others access to my hurt, self-hatred, and imperfection acknowledged throughout. This chapbook symbolizes the movement from a place of denial to a place of awareness and finally to a place of transformation and growth. As my poetry transformed from weak poems only accessible on an abstract level to powerful poems of honest and tangible pain and hurt, I experienced my own transformation. Allowing myself to candidly share my experiences with others has enabled me to grow from these experiences.
ContributorsLarson, Amanda Beth (Author) / Montesano, Mark (Thesis director) / Comeaux, Alexandra (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor) / Department of Psychology (Contributor)
Created2014-12
Description
ABSTRACT ALEXANDRA CORVINO: The Threat of Piracy to the Film Industry and How to Combat Movie Theft Film piracy is defined as: Obtaining movies by either purchasing or acquiring an illegally produced VHS/DVD/VCD through a commercial source, making illegal copies for oneself, receiving from a personal source an illegal copy of a legitimate VHS/DVD/VCD, downloading them from the Internet without paying, or acquiring hard copies of illegally downloaded movies. This work focuses on the effects of piracy on the film industry and methods to combat movie theft. Film piracy affects numerous facets of the entertainment industry, as well as numerous seemingly unrelated industries. Pirates can be anyone and everyone, as increasing technology makes it easier than ever to illegally obtain a copy of a film. Movie theft constitutes an immense threat to the financial structure of studios, the domestic and international economy, and the film industry in its entirety, including the careers of everyone involved. In addition, movie distributors are forced to change their strategies by utilizing the Internet, advanced technology, and the larger global economy, in order to make a profit. Finally, in order to ensure a film's worldwide success, Hollywood studios have to change their marketing techniques by participating in digital promotion and by catering to the international market. This work discusses a variety of methods that studios have implemented as an attempt to combat piracy, such as reducing the price of movies, educating consumers on the ethical dilemma, enforcing copyright laws, and utilizing advanced technology. However, none of their efforts have proved successful. In order to combat piracy once and for all, studios must restructure their business models entirely.
ContributorsCorvino, Alexandra Marie (Author) / Valenti, F. Miguel (Thesis director) / Trotta Valenti, Laurie (Committee member) / Bernstein, Gregory (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor) / School of Theatre and Film (Contributor)
Created2013-05
Description
This creative project is the result of reading several novellas, doing research about the form, and doing academic research regarding exchange students, South American migration to Europe, and Korean culture. Julie Yun is a Korean-America who is determining whether she will move back to Korea with her family or stay in the United States; Nathan is a young expatriate traveling in Europe who paused his education and hasn't determined whether he will return to his "home"; and Rima is a Central American who left her family and is trying to adapt to living in a new country and trying to learn a new language. The novella takes place primarily in Lausanne, Switzerland, and explores the themes of self-identity, cross-cultural communities, and how people with different backgrounds but in similar situations define home. One particular motif is that people and places are sometimes more similar to each other than we imagine.
ContributorsDe La Rosa, Stephanie Odette (Author) / Murphy, Patricia (Thesis director) / LaCroix, Kristin (Committee member) / RÃÂos, Alberto (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Art (Contributor) / Department of English (Contributor)
Created2013-05
Description
Abstract "Empty Horizons": A Creative Writing Piece Max Harmon "Empty Horizons" is a creative writing piece composed of two different short stories sharing a common narrator. The first story "Can you dig it?" details a trip the narrator takes to South Dakota to go hunting shortly before starting college. On the trip the narrator contemplates certain aspects of his life and the events of the story serve as a vehicle to explore the narrator's mindset as an eighteen year old about to start a new phase in his life. The second story "Toads, Sharks and Beautiful Encounters with Uncertainty" takes place during the summer before the narrator begins his last semester in college as he attends the funeral of his recently deceased grandmother in Hawaii. During the trip to Hawaii, the narrator meets a girl his age and they are able to bond with each other over feelings of loss and uncertainty. In this story the narrator explores his feelings about life with college graduation on the horizon and comes to terms with some of the anxieties that have been plaguing him since the start of college. By detailing these two distinct and important time periods in the narrator's life the reader is able to gain a sense of understanding in regards to the narrator's own process of beginning life as an adult.
ContributorsHarmon, Max Doyle (Author) / Soares, Rebecca (Thesis director) / Popova, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-12
Description
Prince Shendi is a novella set in the semi-fictional continent of Great Africa, specifically in a proud and prosperous region called Serengeti. Our story follows the thrilling adventure of Serengeti's king-to-be, the young and naive Shendi. When Kovalu, the mighty king of Serengeti and Shendi's father, passes away due to old age, Shendi is thrust into the gauntlet of responsibility in an early and unprepared state. After a short foray as the amateur king heavily assisted by the tenured members of Serengeti's Plain Council, Shendi encounters disaster that results in the death of an important council representative and the young king's temporary exile from Serengeti. The journey produced by his one hundred day exile takes Shendi through an arid wasteland, a teeming jungles, a mystic desert, and every terrain in between before his return. Along the way, Shendi unravels the details of a prophecy that means the end of the peaceful and prosperous life his lion kin and other Serengeti dwellers had known for centuries. This prophecy held him at the center of it as the catalyst and ultimately it would be up to Shendi and his actions to stop the ancient evil at work from killing all the lions of his pride and plunging all of Serengeti into a desolate and dismal state. Will Shendi overcome the primal evil looking to dominate the land of Great Africa forevermore? And if so, what will become of him afterwards? Prince Shendi was written over the course of 2015 and early 2016 by Lucas Revelle, a student at Arizona State University studying Exercise and Wellness as well as a student of Barrett, the Honors College. The story was directed, advised, and edited by Honors Fellow Dr. Aviva Dove-Viebahn along with help from the project's 2nd reader, Rebecca Viles.
ContributorsRevelle, Lucas Benjamin (Author) / Dove-Viebahn, Aviva (Thesis director) / Viles, Rebecca (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this study was to examine the history of pilgrimage tourism and its marketability to a modern consumer. It was also to examine the role of government in promoting tourism activities. Through a case study on el Camino de Santiago and the Xunta de Galicia, I discovered a market gap and created a communications strategy aimed towards closing the gap and smoothing demand fluctuation. Target market research indicated consumer interest and supported the marketing strategy. The study was conducted through historical, statistical, ethnographic, and psychographic research and analysis. The major findings of this study were that the American consumer is not as religiously motivated to travel as their European counterparts. However, they find many other aspects of the pilgrimage experience very appealing. Their lack of interest in the religious aspect of travel experiences segments them into a group that can potentially help flatten demand fluctuation amid Holy Years along el Camino de Santiago. The modernization of the pilgrimage contributes to its movement away from pious tourism towards secular tourism and offers an opportunity for an untapped market to support pilgrimage tourism economies.
ContributorsPowers, Molly Kathleen (Author) / Eaton, John (Thesis director) / Eaton, Kate (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05