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- All Subjects: Marketing
- All Subjects: COVID-19
- Creators: Department of Supply Chain Management
The occurrence of tragedies throughout history, whether it be natural disasters, pandemics, or wars, is inevitable. The way that humans have chosen to respond to destruction and disagreements has also changed. However, something that remains the same is that those with less monetary resources and political power are at a higher disadvantage whenever the world is under duress or hardship. This propensity (tendency) can be seen through the comparison of two very different yet very profound events in recent history, the COVID-19 pandemic and World War II. The two events are distinct in their time periods, the nature of the disaster that they caused, and the problems that were created by their existence. Although they are very dissimilar, those in the US who had less monetarily were still disadvantaged much more than those who were more affluent. This pattern of disparity is revealed through the use and failure of the supply chain during both events. A supply chain is the sequence of processes involved in the production and distribution of a commodity or service (Supply Chain Definition & Meaning, n.d.). Although the supply chains used in World War II were not as fine-tuned as the ones required to distribute goods around the world today, World War II was instrumental in the refinement and use of the supply chain due to the high demand for goods and personnel across the world. During COVID-19 the quick shift in demand for unprecedented goods and services exposed the inflexibility of the world's largest supply chains, which in turn caused shortages around the world. For the United States government or large global corporations to fix the problems caused by these events, they both turned to the people who bear the majority of the burden of working overtime to account for the loss of goods; those who are most susceptible to the shortages of goods and services: those in lower-income communities.
The COVID-19 pandemic’s unprecedented nature caused significant disruptions in the global supply chain industry, resulting in setbacks for supply chain operations. The repercussions of the supply chain challenges impacted various industries. This thesis seeks to investigate the impact of the COVID-19 pandemic on the supply chain industry, with a focus on how disruptions have affected the efficiency and resilience of companies within this sector. Data analytics will be leveraged to analyze these disruptions and improve supply chain operations.
This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers become more conscious of their choices, companies use green marketing to capitalize on these social trends. While many companies do have the intent to sell a truly sustainable product to fulfill customer needs, others simply use the label to profit, without putting forth a sustainable product. This practice is referred to as “greenwashing.” The Federal Trade Commission (FTC) has put forth regulatory guidelines to combat this issue, but does not seem to have the necessary resources to penalize companies who do not follow the regulations. In fact, there are many guidelines that are optional for companies to follow, but not mandatory, making it difficult to spot false claims. We conducted two surveys of over 300 college students to assess their perceptions of sustainability and how it influences their everyday choices. We asked questions about perceived sustainability of various brands, some of which with known sustainability campaigns, and others without. We found that many students hold similar perceptions of sustainability and saw interesting trends in how sustainability affects their day-to-day purchase habits.
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This essay will provide an analysis of the responsiveness of the world's hospitals to the crisis of the COVID 19 pandemic. This analysis will be focused on determining the previous adaptiveness of these hospitals and how they became and can become more adaptable in order to effectively handle the next global crisis that we will face. The essay will first examine some of the underlying issues that existed within healthcare institutions immediately prior to the onset of the COVID-19 pandemic. After this, it will next observe some of the general challenges posed by the circumstances of the pandemic, followed by an exploration of what changes took place within hospitals in order to combat these challenges. After this the essay will provide an analysis of the effectiveness of these changes. Lastly, the essay will give recommendations on how international healthcare facilities can take broad steps to be better prepared for the next global health crisis.
Milk has long played an important role in American society and remains a popular staple of many Americans’ diets. Yet, despite its long standing popularity, the role of milk within American society has begun to develop new meaning in recent years. This paper aims to understand the symbolism that today’s Americans ascribe to milk. Academic journal articles, advertising campaigns, online articles, and government policy pertaining to milk were researched in order to identify the themes that characterize consumers’ perceptions of milk. In recognition of the diverse types of milk that are now accessible to many Americans, this paper uses the word “milk” to refer to cow-derived, fluid (liquid) dairy unless otherwise specified. This research reveals eleven principal themes that describe consumers’ perceptions of milk: milk symbolizes health, American values, is associated with athleticism, is unhealthy, is not preferable to plant-based alternatives, is bad for the environment, is animal cruelty, represents white supremacy, is anti-feminist, is reflective of consumer lifestyles, and there is a general trend of consumers being uninformed about the milk that they consume. This research helps to understand consumers; therefore, this research can be used to help dairy-related industries shape their business strategies and target their customer segment and to help policymakers design effective dairy-related policies. Furthermore, this paper invites further research to identify the consumers that hold the beliefs this research describes, and the extent to which these consumers share said beliefs.