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Description
Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music curation, social engagement, and digital marketing. This social platform has new demand for consumer-artist digital relationships and acts as a promotional vehicle for rising artists. Case studies analyzing TikTok influencers such as Dixie D’Amelio, Loren Gray, Bella Poarch, and Jxdn show how they used their vast social media following and the limiting factors of the Covid-19 pandemic to shift their social media presence, transitioning from influencers to prominent musicians signed to record labels.
ContributorsWhitmore, Adriana (Author) / Libman, Jeffrey (Thesis director) / Carrasco, Clare (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-05
Description
Servant leadership is a philosophy founded by Robert K. Greenleaf. It emphasizes the leader's responsibility to serve and empower their followers rather than the leader's authority or control over them. While this approach has been widely studied in various organizational settings, its application to the area of music, specifically large ensemble conducting, remains relatively underexplored.As part of this case study, I interviewed six conductors of large ensembles whose groups perform at a high level, but who also place a premium on the needs, happiness, and empowerment of the musicians in their groups. At the same time, I surveyed published literature on the topics of conductor leadership philosophy in North America and servant-leadership principles, specifically the work of Robert K. Greenleaf.
This study has brought to light many positive aspects of servant leadership. We also identify some challenges institutions/structures in general create that make servant leadership challenging. Based on the responses participants gave, we can begin to see there is the possibility of serving our ensemble members, giving them agency in rehearsals to be artists, achieve high standards, and help everyone grow as people beyond their musical development.
ContributorsMaddix, Dylan Rook (Author) / Caslor, Jason (Thesis advisor) / Duncan, Jamal (Committee member) / Rockmaker, Jody (Committee member) / Arizona State University (Publisher)
Created2023
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
ContributorsHinojosa, Serena (Author) / Dong, Xiaodan (Thesis director) / Lisjak, Monika (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description
Throughout western clarinet art music, there are not only a large number of great performers and classical works, but also a valuable body of literature that has laid a solid foundation for clarinet development and global dispersion. By contrast, Chinese clarinet literature is lacking in quantity and global distribution. However, this is the first comprehensive study that discloses the mysterious mask of China’s clarinet art.
This study does not merely discuss the Chinese clarinet history, but it also introduces important historical events that influenced the development of the Chinese clarinet industry (excluding manufacturing), including Chinese military bands, clarinet music, pedagogy, clarinet figures, and its future direction.
In the conclusion of this paper, the author discusses the deficiency of the Chinese clarinet industry and makes suggestions for solving problems with clarinet players practicing more technique rather than focusing on musicianship, educators’ lack of concentration on teaching and academic research, and the shortage of Chinese clarinet works. Additionally, the author appeals to Chinese clarinet players to actively participate in international activities and the Chinese government to increase incentives to introduce high-level Chinese talents overseas to help make China a better country in any field.
This study does not merely discuss the Chinese clarinet history, but it also introduces important historical events that influenced the development of the Chinese clarinet industry (excluding manufacturing), including Chinese military bands, clarinet music, pedagogy, clarinet figures, and its future direction.
In the conclusion of this paper, the author discusses the deficiency of the Chinese clarinet industry and makes suggestions for solving problems with clarinet players practicing more technique rather than focusing on musicianship, educators’ lack of concentration on teaching and academic research, and the shortage of Chinese clarinet works. Additionally, the author appeals to Chinese clarinet players to actively participate in international activities and the Chinese government to increase incentives to introduce high-level Chinese talents overseas to help make China a better country in any field.
ContributorsZhu, Shuang (Author) / Spring, Robert S (Thesis advisor) / Gardner, Joshua T (Thesis advisor) / Wells, Christopher (Committee member) / Micklich, Albie (Committee member) / Schuring, Martin (Committee member) / Arizona State University (Publisher)
Created2017
Description
ABSTRACT
"The Soul Unto Itself," a chamber music song cycle, was commissioned by the author, Rosa LoGiudice, and composed by William Clay, a doctoral candidate in composition at Arizona State University. The cycle was conceived and composed in the summer and fall of 2019. The chamber ensemble was a sextet comprised of Megan Law, mezzo-soprano, Kristi Hanno, clarinet, Emilio Vazquez, violin, Rittika Gambhir, bassoon, Nathaniel De la Cruz, double bass, and Rosa LoGiudice, piano, all based in Tempe, Arizona. The song cycle was premiered in a lecture recital on December 8, 2019 at Hammer and Strings Conservatory in Gilbert, AZ.
"The Soul Unto Itself" is a cycle of six songs based on poems of Emily Dickinson. The poems all have common themes of personal transformation achieved through the introspective observations of the poet. An unusual chamber ensemble was chosen to include instruments not commonly used in vocal chamber music in order to create a greater variety of musical colors and timbres. This project included the creation of the musical score, a live performance that was video recorded, and the research paper. This document discusses the process of working with the composer, rehearsing the music as it was being composed, and negotiating revisions necessary to make the music more effective in performance. Each song is discussed in detail, especially the connection between the music and poetry, the overall form of the song, revisions discussed and implemented, and important motivic relationships between the songs that unify the cycle. In summary, the process of collaborating with a composer is a rewarding experience for both the performers and the composer, as everyone is challenged to improve their craft and overcome obstacles to achieve a successful performance.
"The Soul Unto Itself," a chamber music song cycle, was commissioned by the author, Rosa LoGiudice, and composed by William Clay, a doctoral candidate in composition at Arizona State University. The cycle was conceived and composed in the summer and fall of 2019. The chamber ensemble was a sextet comprised of Megan Law, mezzo-soprano, Kristi Hanno, clarinet, Emilio Vazquez, violin, Rittika Gambhir, bassoon, Nathaniel De la Cruz, double bass, and Rosa LoGiudice, piano, all based in Tempe, Arizona. The song cycle was premiered in a lecture recital on December 8, 2019 at Hammer and Strings Conservatory in Gilbert, AZ.
"The Soul Unto Itself" is a cycle of six songs based on poems of Emily Dickinson. The poems all have common themes of personal transformation achieved through the introspective observations of the poet. An unusual chamber ensemble was chosen to include instruments not commonly used in vocal chamber music in order to create a greater variety of musical colors and timbres. This project included the creation of the musical score, a live performance that was video recorded, and the research paper. This document discusses the process of working with the composer, rehearsing the music as it was being composed, and negotiating revisions necessary to make the music more effective in performance. Each song is discussed in detail, especially the connection between the music and poetry, the overall form of the song, revisions discussed and implemented, and important motivic relationships between the songs that unify the cycle. In summary, the process of collaborating with a composer is a rewarding experience for both the performers and the composer, as everyone is challenged to improve their craft and overcome obstacles to achieve a successful performance.
ContributorsLoGiudice, Rosa Mia (Author) / Campbell, Andrew (Thesis advisor) / Ryan, Russell (Committee member) / Rockmaker, Jody (Committee member) / Arizona State University (Publisher)
Created2020
Description
On a given night in 2018, over half a million people were experiencing homelessness in the United States, and of those, about 36,000 were youth under the age of 25. Music is an indispensable part of young people’s identities and cultures, and understanding the ways in which homeless youth define their own musical preferences and use of music can help music therapists intervene effectively in youth homelessness as part of an interdisciplinary care team. The purpose of this project was twofold: 1) to conduct a descriptive research project pertaining to homeless young adults’ use of music and 2) to develop recommendations for music therapists based on research findings from the descriptive project and extant literature. Thirty-one homeless young adults (ages 18-26) were recruited for interviews from two resource centers serving homeless youth in a large metropolitan city in a southwestern state. Template analysis was used to systematically analyze and code participants’ verbatim transcripts from the interviews into a codebook. Quotes from the interviews were used to illustrate themes. Findings included that homeless youth used music, especially metal and rap, for coping and mood regulation, and that youth are also engaged in creative music making, especially singing and songwriting for self-expression. For some youth, certain music can be identity-forming (for better or worse) and certain other music can be triggering. Results are integrated with a review of literature and recommendations for practicing clinicians are presented. Music therapy with this population would likely yield best outcomes by using short-term interventions and culturally competent application of clients’ preferred music.
ContributorsSample, Katherine Elizabeth (Author) / Belgrave, Melita (Thesis advisor) / Glidden-Tracey, Cynthia (Committee member) / Ferguson-Colvin, Kristin (Committee member) / Arizona State University (Publisher)
Created2019
Description
The P[reparing]F[uture]F[aculty] Speakers Series, sponsored by the Arizona State University Graduate College, brings faculty to campus to speak about their careers. These two speakers, Paul Lehman, from the University of Michigan, and Jere Humphreys, from Arizona State University, are well-known experts in their respective fields. Both and university music faculty and spoke at ASU on April 21, 1995.
Professor Lehman begins by discussing teaching in general, then talks about the role of technology in teaching, discusses the relationship between higher education and K-12 education, and ends with some observations on teaching in higher education.
Professor Humphreys then offers some practical tips on securing a faculty position in music at a college. He outlines the process colleges use to select new faculty members, what colleges look for in candidates, and what steps applicants should take in applying for a position.
ContributorsHumphreys, Jere Thomas (Author) / Lehman, Paul R. (Author)
Created1995-04-21
Description
This thesis paper outlines Nova-six company, an honors thesis project conducted through the Founders Lab program at Arizona State University. Nova-six is a multimedia company centered around the space industry. Nova-six’s mission is to ignite Generation Z’s passion for space by reimagining it through the lens of contemporary culture. To this end, Nova-six has developed its brand to be a space-themed streetwear, pop art, and entertainment venture. Through its innovative approach, Nova-six aims to transform the space industry's narrative, making it a central part of today's cultural conversations and inspiring a new generation to explore the final frontier.
ContributorsEverett, Ryan (Author) / Reynolds, TJ (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Guttilla, Joshua (Co-author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor)
Created2024-05
Description
Furniture is a symbol of civilizations and conveys social-cultural identity. In SaudiArabia, after the oil discovery, radical lifestyle growth and international investors have impacted local social culture and traditional identity and altered the use and form of furniture. Although Saudi Vision 2030 aims to preserve historical buildings and architectural elements, furniture must be in the scope. This study aims to explore the Hijazi conventional seating at residential spaces, the Karaweetah, as a source of inspiration for designing and preserving cultural artifacts. The study used a multi-method research design based on hermeneutics interpretation, investigating historical nostalgic-evoking seating on Saudi millennials' perceptions and purchasing decision-making. The study involved a case study of Hijazi's Karaweetah to understand its vernacular characteristics and function, followed by design ideations based on three-dimensional prototypes of nine seating designs representing different levels of heritage inspiration. Finally, a visual questionnaire tested the historical nostalgia of Saudi millennials and its effect on their purchasing preferences.
The number of participants who interact with the study is 164, who spend an average of two to five years outside of Saudi Arabia. Most respondents were female (n=131; 79.9%), while male responses were comparatively lower (n=33; 20.1%). Nostalgic elements in seating design profoundly impact Saudi millennials' purchasing decisions by 43.3%, while others (33%) preferred the modern style due to its simplicity and unique details. The outcomes preserve the essence of conventional seating design elements while also benefiting design by providing information on traditional heritage, exploring the present, and maintaining the future of seating design based on vernacular characteristics; the study contributes to the body of knowledge. The proposed framework guides furniture design practice in identifying
vernacular characteristics and preserving cultural artifacts. It also provides valuable insight into Saudi millennials' purchasing decisions and the influence of historical nostalgic-evoking seating designs.
ContributorsBamashmous, Fatmah Omar M (Author) / Bender, Diane DB (Thesis advisor) / Brooks, Kenneth KB (Committee member) / Kwan, Sau SK (Committee member) / Arizona State University (Publisher)
Created2024