Filtering by
- All Subjects: Music
- All Subjects: Linguistics
- All Subjects: Marketing
- Creators: School of International Letters and Cultures
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical tastes as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
The use of discourse markers (DMs) is present in speech to both structure and organize the discourse (Fung & Carter, 2007). However, despite the different studies about the use of DMs, less attention has been paid to specific Spanish DMs such as pues, ‘so, well’ luego, ‘then, therefore’ and entonces ‘so, then’ about their reduction. The focus of this study is on the phonetic variation of these DMs from a corpus of speakers of Mexican Spanish from Salinas, California (Brown & Alba, 2017). This paper analyzed dependent and independent variables to show their influence on the reduction of DMs. Also, chunking phenomena and special reduction were part of the study as they can reflect patterns of change in the language.