The Latinx community faces several barriers that keep them from seeking mental health treatment. One of those barriers is the stigma experienced in the community. The purpose of this project is to create a culturally tailored animation to address the stigma associated with mental health in the Latinx community. The first part of the project, written about in this paper, focuses on gathering data from the community about their beliefs, attitudes, and behaviors regarding mental health, as well as the stigma they have witnessed and experienced. Information was gathered through a series of group and one-on-one interviews with Generation Z men and women that identified as Latinx. The preliminary results revealed that all participants agreed with the statement that mental health is stigmatized in their community and offered several reasons as to why this is the case. The majority of them also agreed that education is the best way to reduce the stigma, which is what we hope to achieve through an animation that will be created using the information provided by the community and the literature.

Minority mental health patients face many health inequities and inequalities that may stem from implicit bias and a lack of cultural awareness from their healthcare providers. I analyzed the current literature evaluating implicit bias among healthcare providers and culturally specific life traumas that Latinos and African Americans face that can impact their mental health. Additionally, I researched a current mental health assessments tool, the Child and Adolescent Trauma Survey (CATS), and evaluated it for the use on Latino and African American patients. Face-to-face interviews with two healthcare providers were also used to analyze the CATS for its’ applicability to Latino and African American patients. Results showed that these assessments were not sufficient in capturing culturally specific life traumas of minority patients. Based on the literature review and analysis of the interviews with healthcare providers, a novel assessment tool, the Culturally Traumatic Events Questionnaire (CTEQ), was created to address the gaps that currently make up other mental health assessment tools used on minority patients.

Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social media and the prominence of digital marketing in general, including targeted ads, commercial websites, and email campaigns, has increased the potential for brands and organizations to build such relationships with current and potential customers over time. In the realm of politics, digital marketing has been brought to the mainstream throughout the last decade and its prominence in presidential campaigns has increased ever since, closing the gap in communication between voters, organizations, and candidates. This thesis is an exploration of the effect digital marketing had on Arizona State University students’ perceptions of the presidential candidates and political organizations targeting them during the 2020 election season. The ASU Young Democrats, ASU College Republicans, ASU Undergraduate Student Government, and the 2020 Trump and Biden campaigns were studied through three methods: an analysis of each organization’s marketing tactics through the lens of relationship marketing, interviews with each ASU subject, and a survey of 328 students. The conclusion offers recommendations to each subject based on hypotheses formulated from the analyses and discusses the interrelationship that subjects’ relationship marketing strengths and weaknesses had with students’ views of each organization relative to their desired perceptions.

Obsessive Compulsive Disorder is a psychiatric disorder that affects 2-3% of children. OCD causes anxiety, fear, upsetting thoughts, and obsessions/compulsions. These symptoms can manifest in different ways and kids can become stuck in a stressful cycle of anxiety and the need to act on compulsions. Currently on the children's book market, OCD is an underrepresented topic. I chose to design a children's book that tackles the stigma of OCD in a form that is easy for children to understand.

Obsessive Compulsive Disorder is a psychiatric disorder that affects 2-3% of children. OCD causes anxiety, fear, upsetting thoughts, and obsessions/compulsions. These symptoms can manifest in different ways and kids can become stuck in a stressful cycle of anxiety and the need to act on compulsions. Currently on the children's book market, OCD is an underrepresented topic. I chose to design a children's book that tackles the stigma of OCD in a form that is easy for children to understand.