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Description
Scholars have written much about home and meaning, yet they have said little about the professionally furnished model home viewed as a cultural artifact. Nor is there literature addressing how the home building industry uses these spaces to promote images of family life to increase sales. This research notes that not only do the structure, design, and layout of the model home formulate cultural identity but also the furnishings and materials within. Together, the model home and carefully selected artifacts placed therein help to express specific chosen lifestyles as that the home builder determines. This thesis considers the model home as constructed as well as builder's publications, descriptions, and advertisements. The research recognizes the many facets of merchandising, consumerism, and commercialism influencing the design and architecture of the suburban home. Historians of visual and cultural studies often investigate these issues as separate components. By contrast, this thesis offers an integrated framework of inquiry, drawing upon such disciplines as cultural history, anthropology, and material culture. The research methodology employs two forms of content analysis - image and text. The study analyzes 36 model homes built in Phoenix, Arizona, during the period 1955-1956. The thesis explores how the builder sends a message, i.e. images, ideals, and aspirations, to the potential home buyer through the design and decoration of the model home. It then speculates how the home buyer responds to those messages. The symbiotic relationship between the sender and receiver, together, tells a story about the Phoenix lifestyle and the domestic ideals of the 1950s. Builders sent messages surrounding convenience, spaciousness, added luxury, and indoor-outdoor living to a growing and discriminating home buying market.
ContributorsGolab, Coreen R (Author) / Brandt, Beverly K. (Thesis advisor) / Bernardi, Jose (Committee member) / Schleif, Corine (Committee member) / Arizona State University (Publisher)
Created2013
Description
Western cultures on the whole have a particular fascination surrounding tattoos, and academia is no different. There are numerous studies that discuss why people get tattoos and what peoples’ perceptions of those with tattoos are. However, there has only been a minuscule amount of research on the ones who even make tattoos possible: Tattoo artists. This work endeavors to provide a platform for tattoo artists to share their stories and experiences, and, in turn, help provide academia and the public at-large with a better understanding of tattoo artist identity and how the tattoo artist residual community functions and defines itself. Through ethnography, ethnographic interviews, and autoethnography, the everyday lives of tattoo artists will be explored. This work also seeks to provide an understanding of the history, skillsets, artistry, and creativity of Western tattoo artists, while simultaneously arguing for how tattoos and their creators can open the world of “fine art” to a broader audience and make it more accessible for all.
ContributorsHawn, Allison (Author) / Mean, Lindsey (Thesis advisor) / Schleif, Corine (Committee member) / Guerrero, Laura (Committee member) / Arizona State University (Publisher)
Created2022