Matching Items (13)
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- All Subjects: Marketing
- All Subjects: Nitrogen
- Member of: Theses and Dissertations
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Locusts are a major crop pest in many parts of the world and different species are endemic to different countries. In Latin America, the South American Locust (Schistocerca cancellata) is the predominant species found mostly in Argentina, Chile, Bolivia, Paraguay, and southern Brazil with Argentina being the most affected. Several control and management practices, including biological control, have been implemented in these countries in the past to control the locusts and reduce their impact on crop and vegetation, however, effective long-term control and management practices will require a detail understanding of how the predominant locust species in this region responds to resource variation. Research has shown that there is strong evidence that locusts, and many other organisms, will actively balance dietary macronutrients (protein, carbohydrates, and lipids) to optimize growth, survival, and/or reproduction. A study by Cease et. al, 2017, on the dietary preferences of the Mongolian locust (Oedaleus asiaticus) showed that it prefers diets that are high in carbohydrates over diets that are high in protein, in this case locusts self-selected a 1:2 ratio of protein:carbohydrate. This and many other studies provide vital insight into the nutritional and feeding preferences of these locust species but the effects that this difference in protein: carbohydrate preferences has on growth, egg production, flight potential, and survival has yet to be fully explored, hence, this study investigates the effects that nitrogen fertilization of wheatgrass will have on the growth, egg production, survival, and flight muscle mass of the South American locust in a controlled, laboratory environment.
ContributorsManneh, Balanding (Author) / Cease, Arianne (Thesis director) / Overson, Rick (Committee member) / School of Sustainability (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Elevated nitrate (NO3-) concentration in streams and rivers has contributed to environmental problems such as downstream eutrophication and loss of biodiversity. Sycamore Creek in Arizona is nitrogen limited, but previous studies have demonstrated high potential for denitrification, a microbial process in which biologically active NO3- is reduced to relatively inert dinitrogen (N2) gas. Oak Creek is similarly nitrogen limited, but NO3- concentration in reaches surrounded by agriculture can be double that of other reaches. We employed a denitrification enzyme assay (DEA) to compare potential denitrification rate between differing land uses in Oak Creek and measured whole system N2 flux using a membrane inlet mass spectrometer to compare differences in actual denitrification rates at Sycamore and Oak Creek. We anticipated that NO3- would be an important limiting factor for denitrifiers; consequentially, agricultural land use reaches within Oak Creek would have the highest potential denitrification rate. We expected in situ denitrification rate to be higher in Oak Creek than Sycamore Creek due to elevated NO3- concentration, higher discharge, and larger streambed surface area. DEA results are forthcoming, but analysis of potassium chloride (KCl) extraction data showed that there were no significant differences between sites in sediment extractable NO3- on either a dry mass or organic mass basis. Whole-reach denitrification rate was inconclusive in Oak Creek, and though a significant positive flux in N2 from upstream to downstream was measured in Sycamore Creek, the denitrification rate was not significantly different from 0 after accounting for reaeration, suggesting that denitrification does not account for a significant portion of the NO3- uptake in Sycamore Creek. Future work is needed to address the specific factors limiting denitrification in this system.
ContributorsCaulkins, Corey Robert (Author) / Grimm, Nancy (Thesis director) / Childers, Daniel (Committee member) / School of Sustainability (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University. The research suggests that there is no predictable impact to athlete brand from engaging in politics. Throughout history and in modern times there are examples of athlete's careers getting damaged because of their political involvement as well a instances where the athlete's brand is undamaged by their actions. The primary research results suggest that while the population preferred that sports and politics remain separate, they also believe that athletes have the right to speak out on political issues and engage in protest, and that doing so does not weaken the brand image of the athletes. The information in this research can be used by athletes to determine how their political actions may be received and by companies deciding how sponsoring a politically active athlete may affect their own brand.
ContributorsKeeslar, Alisia Marie (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
City managers and policy makers are increasing looking to environmental systems to provide beneficial services for urban systems. Constructed wetland systems (CWS), highly managed and designed wetland ecosystems, are being utilized to remove pollution, particularly excess nitrogen (N), from treated wastewater. Various wetland process remove N from effluent, such as denitrification, direct plant uptake, and soil accumulation. Emergent macrophytes provide direct uptake of N and improve conditions for microbially-mediated N processing. The role of different macrophytes species, however, is less understood and has primarily been examined in mesocosm and microcosm experiments and in mesic environments. I examined the effects of community composition on N removal and processing at the whole ecosystem scale in an aridland, constructed wetland (42 ha) through: 1) quantifying above- and belowground biomass and community composition from July 2011 \u2014 November 2012 using a non-destructive allometric technique, and; 2) quantifying macrophyte N content and direct macrophyte N uptake over the 2012 growing season. Average peak biomass in July 2011 & 2012 was 2,930 g dw/m2 and 2,340 g dw/m2, respectively. Typha spp. (Typha domingensis and Typha latifolia) comprised the majority (approximately 2/3) of live aboveground biomass throughout the sampling period. No statistically significant differences were observed in macrophyte N content among the six species present, with an overall average of 1.68% N in aboveground tissues and 1.29% N in belowground tissues. Per unit area of wetland, Typha spp. retained the most N (22 g/m2); total N retained by all species was 34 g/m2. System-wide direct plant N uptake was markedly lower than N input to the system and thus represented a small portion of system N processing. Soil accumulation of N also played a minor role, leaving denitrification as the likely process responsible for the majority of system N processing. Based on a literature review, macrophyte species composition likely influences denitrification through oxygen diffusion into soils and through the quality and quantity of carbon in leaf litter. While this study and the literature indicates Typha spp. may be the best species to promote wetland N processing, other considerations (e.g., bird habitat) and conditions (e.g., type of wastewater being treated) likely make mixed stands of macrophytes preferable in many applications. Additionally, this study demonstrated the importance of urban wetlands as scientific laboratories for scientists of all ages and as excellent stepping-off points for experiments of science-policy discourse.
ContributorsWeller, Nicholas Anton (Author) / Daniel L., Childers (Thesis director) / Grimm, Nancy (Committee member) / Turnbull, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Public Affairs (Contributor) / Graduate College (Contributor)
Created2013-05
Description
Duckponics is an unconventional form of aquaponics that has recently been implemented by a small community in Washington State as an experiment in sustainable methods of food production. The community created the Duckponics system to test the possibility of using the waste of ducks present on the farm to fertilize crop plants. This research paper examines aspects of the nitrogen cycle within this system to determine the efficacy of nitrogen removal by plants and microbes. More specifically, the research examines (1) the microbial activity occurring in selected beds of the system, (2) the ability of hydroponic grow beds to retain inorganic nitrogen, and (3) how periodic flushing of the system affects nitrogen retention. Water data was collected in all system tanks using aquarium test strips, but water samples were collected for flow injection analysis in (1) one of the grow beds, (2) the duck pond, and (3) a control bed with no plants but filled with gravel and inoculated with the same bacteria from the grow bed. Samples were then analyzed for ammonia (NH4+-N) and combined nitrite and nitrate (NOx-N) concentrations. The results show that the treatment type (control, duck pond, or grow bed) was a significant (p<0.05) predictor of NH4+-N, NOx-N, and total inorganic nitrogen (TIN) in the porewater of the treatment beds. The grow bed was found to have 100% removal of TIN, whereas the control had 0% TIN removal (195% increase). Timing of the sample in relation to the flushing events was a moderately significant predictor of TIN, NH4+-N and NOx-N in the duck pond (p = 0.07 for TIN, p = 0.12 for NH4+-N, p = 0.11 for NOx-N), with an overall decrease in TIN after flood pulses. NH4+-N concentrations at the inlet and outlet were found to be significantly different in the grow bed (p=0.037), but not the control, and moderately significantly different (p<0.15) for NOx-N and TIN in the grow bed (p=0.072 for NOx-N, p=0.075 for TIN), but significant for the control (p=0.043). These findings show evidence of nitrification in the grow bed and control, plant presence significantly contributing to nitrogen removal in the grow bed, and some hydrologic flushing of NOx-N out of the duck pond during pump cycles.
ContributorsPanfil, Daniela Kristiina (Author) / Doucette, Sonya (Thesis director) / Palta, Monica (Committee member) / Moody, Jack (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.
ContributorsLadewig, Emily (Author) / Pavlic, Theodore (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Art (Contributor) / School of Sustainability (Contributor)
Created2023-05
Description
This study explored the consumer response and behavioral patterns in relation to sustainability marketing on food packaging. Following a global trend towards sustainability, there has been a recent explosion in the amount of sustainability labels consumers can find on product packaging, though it is not necessarily an indicator of growth of sustainable products in terms of market share. Many marketing factors, such as, price or quality, can influence dietary decisions individuals are making for their households. In the same way, labels that advertise qualities, including ethical production or minimal environmental impact may persuade consumers to buy a product, regardless of whether or not certifications are accurate. The question arises whether individuals are more likely to buy a product that has a sustainability label. More specifically, does this still hold, even if they do not know what that label actually represents? During this study, a variety of household shoppers were surveyed to gather data on consumer awareness, intentions, and overall attitudes towards the credibility and importance of these labels.
ContributorsRichardson, Rylee (Author) / Grebitus, Carola (Thesis director) / Villacis Aviega, Alexis (Committee member) / Hughner, Renee (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor)
Created2023-05