Matching Items (20)
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- All Subjects: Marketing
- All Subjects: Nitrogen
- Creators: School of Sustainability
- Status: Published
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Abstract Older adults and people with disabilities are two unique populations, though they intersect in their need for mobility options that are often not met by traditional transportation services. There is consensus that the government should provide assistance for older adults and people with disabilities to achieve and maintain independence. However, the challenge lies in addressing the many forms of mobility inequity. Population projections for the twenty-first century have sparked interest in the rights of these two populations. As the population of the United States of America ages, supporting the mobility of seniors and individuals with disabilities will become imperative to maintaining their quality of life. One existing federal grant, Section 5310: Enhanced Mobility for Seniors and Individuals with Disabilities (49 U.S.C. 5310) provides formula funding for services that provide transportation options to older adults and people with disabilities. While the 5310 program provides crucial funding to non-profits and government agencies to support mobility options for older adults and people with disabilities, it does not address the full scope of mobility issues faced by these two communities. This thesis project provides a thorough analysis of this grant from the federal legislation it is founded on, to the local administration of this grant as applied by the Maricopa Association of Governments (MAG). Finally, this thesis looks at emerging technology with the potential to revolutionize mobility, along with sobering historical context of the barriers faced older adults and people with disabilities.
ContributorsValencia, Martin J. (Author) / Kelley, Jason (Thesis director) / Voorhees, Matthew (Committee member) / School of Sustainability (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Locusts are a major crop pest in many parts of the world and different species are endemic to different countries. In Latin America, the South American Locust (Schistocerca cancellata) is the predominant species found mostly in Argentina, Chile, Bolivia, Paraguay, and southern Brazil with Argentina being the most affected. Several control and management practices, including biological control, have been implemented in these countries in the past to control the locusts and reduce their impact on crop and vegetation, however, effective long-term control and management practices will require a detail understanding of how the predominant locust species in this region responds to resource variation. Research has shown that there is strong evidence that locusts, and many other organisms, will actively balance dietary macronutrients (protein, carbohydrates, and lipids) to optimize growth, survival, and/or reproduction. A study by Cease et. al, 2017, on the dietary preferences of the Mongolian locust (Oedaleus asiaticus) showed that it prefers diets that are high in carbohydrates over diets that are high in protein, in this case locusts self-selected a 1:2 ratio of protein:carbohydrate. This and many other studies provide vital insight into the nutritional and feeding preferences of these locust species but the effects that this difference in protein: carbohydrate preferences has on growth, egg production, flight potential, and survival has yet to be fully explored, hence, this study investigates the effects that nitrogen fertilization of wheatgrass will have on the growth, egg production, survival, and flight muscle mass of the South American locust in a controlled, laboratory environment.
ContributorsManneh, Balanding (Author) / Cease, Arianne (Thesis director) / Overson, Rick (Committee member) / School of Sustainability (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
There are three known materials that readily undergo fission, allowing their use as a base for nuclear fuel: uranium-235, a naturally-occurring but uncommon isotope; plutonium, created from irradiated natural uranium; and uranium-233, produced from thorium. Of the three, uranium-235 and plutonium feature heavily in the modern nuclear industry, while uranium-233 and the thorium fuel cycle have failed to have significant presence in the field. Historically, nuclear energy development in the United States, and thorium development in particular, has been tied to the predominant societal outlook on the field, and thorium was only pursued seriously as an option during a period when nuclear energy was heavily favored, and resources seemed scarce. Recently, thorium-based energy has been experiencing a revival in interest in response to pollution concerns regarding fossil fuels. While public opinion is still wary of uranium, thorium-based designs could reduce reliance on fossil fuels while avoiding traditional drawbacks of nuclear energy. The thorium fuel cycle is more protected against proliferation, but is also much more expensive than the uranium-plutonium cycle in a typical reactor setup. Liquid-fueled molten salt reactor designs, however, bypass the prohibitive expense of U-233 refabrication by avoiding the stage entirely, keeping the chain reaction running with nothing but thorium input required. MSRs can use any fissile material as fuel, and are relatively safe to operate, due to passive features inherent to the design.
ContributorsGalbiati, Joseph Nicco (Author) / Martin, Thomas (Thesis director) / Foy, Joseph (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
The ecological benefits provided by trees include improving air quality (Nowak, et. al., 2006), mitigating climate change by sequestering carbon (Nowak, 1993), providing animal habitats (Livingston, et. al., 2003), and reducing heat (Edmonson, 2016), among others. Trees also provide numerous social benefits, impacting urban sustainability in particular by improving human health (Salmond, 2016), aesthetically and economically improving neighborhoods (Torres, 2012), and contributing to thriving communities by creating gathering spaces and even reducing crime (Abraham, et. al., 2010). Because of the tremendous potential of trees to provide social and ecological services, particularly in urban areas, tree planting has become an important facet of many sustainability initiatives. This thesis assesses one such initiative aimed at planting trees for the diverse benefits they provide. Valley Permaculture Alliance (VPA), a nonprofit based in Phoenix, Arizona, is known for its Shade Tree Program. The author conducted an internal, quantitative assessment of the program between August and December of 2015. The assessment included evaluation of several indicators of ecological and community health related to the presence of shade trees, culminating in a report released in 2016. This paper evaluates the use of sustainability indicators in the VPA assessment as well as their value in different types of organizations. It culminates with an assessment of VPA's strengths, challenges faced by the organization, and suggestions for its future development.
ContributorsJones, Michaela Martine (Author) / Larson, Kelli (Thesis director) / Eakin, Hallie (Committee member) / School of Sustainability (Contributor) / American Indian Studies Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This creative project is a collection of profiles focused on Arizona nonprofits and refugees. The profiles share stories of refugees, volunteers, employees and others involved in the community serving refugees. Nonprofits are a vital resource for refugee resettlement. These organizations offer services to support refugees as they transition into new communities. Some services include: housing, English language learning, cultural orientation, job placement, medical treatment, education, and farming. Each of these programs support resiliency for refugees and for the communities in which they live. We Are Resilient was created first, to show the important role nonprofits have in serving refugees. Second, to connect people to a few of the stories and experiences within the Arizona refugee community. And third, to build understanding of the strength refugees bring to communities of Arizona and by extension the country. Visit weareresilientaz.com to learn more.
ContributorsGray, Elizabeth (Co-author) / Johnson, Kelcie (Co-author) / Shockley, Gordon (Thesis director) / O'Flaherty, Katherine (Committee member) / School of Community Resources and Development (Contributor) / School of Sustainability (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05