Matching Items (30)
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- All Subjects: Marketing
- All Subjects: Nitrogen
- Creators: School of Sustainability
- Status: Published
Description
City managers and policy makers are increasing looking to environmental systems to provide beneficial services for urban systems. Constructed wetland systems (CWS), highly managed and designed wetland ecosystems, are being utilized to remove pollution, particularly excess nitrogen (N), from treated wastewater. Various wetland process remove N from effluent, such as denitrification, direct plant uptake, and soil accumulation. Emergent macrophytes provide direct uptake of N and improve conditions for microbially-mediated N processing. The role of different macrophytes species, however, is less understood and has primarily been examined in mesocosm and microcosm experiments and in mesic environments. I examined the effects of community composition on N removal and processing at the whole ecosystem scale in an aridland, constructed wetland (42 ha) through: 1) quantifying above- and belowground biomass and community composition from July 2011 \u2014 November 2012 using a non-destructive allometric technique, and; 2) quantifying macrophyte N content and direct macrophyte N uptake over the 2012 growing season. Average peak biomass in July 2011 & 2012 was 2,930 g dw/m2 and 2,340 g dw/m2, respectively. Typha spp. (Typha domingensis and Typha latifolia) comprised the majority (approximately 2/3) of live aboveground biomass throughout the sampling period. No statistically significant differences were observed in macrophyte N content among the six species present, with an overall average of 1.68% N in aboveground tissues and 1.29% N in belowground tissues. Per unit area of wetland, Typha spp. retained the most N (22 g/m2); total N retained by all species was 34 g/m2. System-wide direct plant N uptake was markedly lower than N input to the system and thus represented a small portion of system N processing. Soil accumulation of N also played a minor role, leaving denitrification as the likely process responsible for the majority of system N processing. Based on a literature review, macrophyte species composition likely influences denitrification through oxygen diffusion into soils and through the quality and quantity of carbon in leaf litter. While this study and the literature indicates Typha spp. may be the best species to promote wetland N processing, other considerations (e.g., bird habitat) and conditions (e.g., type of wastewater being treated) likely make mixed stands of macrophytes preferable in many applications. Additionally, this study demonstrated the importance of urban wetlands as scientific laboratories for scientists of all ages and as excellent stepping-off points for experiments of science-policy discourse.
ContributorsWeller, Nicholas Anton (Author) / Daniel L., Childers (Thesis director) / Grimm, Nancy (Committee member) / Turnbull, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Public Affairs (Contributor) / Graduate College (Contributor)
Created2013-05
Description
Luxury is a sector of all global industry that has been proven sustainable, having flourished during global economic successes and withstood hardships across numerous decades. Consumers are drawn to luxury, both the physical and perceived value that luxury products offer. Luxury champagne tastes better, luxury vehicles are higher performing and luxury fashion reflects the highest quality designs. The belief in superior product is what keeps luxury relevant. However, it is the brand identity created on behalf of the firm behind a luxury brand that remains the vital component to develop and maintain its top-tier status. Luxury fashion firms are synonymous with their brand, the persona and user experience created driving all facets of creative and business execution. While product name and perceived value are contributors to global success, the evolution and maintenance of such status relies upon the consistency of brand identity. To begin, I will identify a criterion that differentiates luxury fashion (mega-brands) from mass-market and commercial fashion, as well as outline the components that comprise a luxury brand identity. After a clear understanding of the meaning of luxury is established, I will layout the process of how a brand identity is consistently communicated through the business cycle, from the initial creation and design process to the end point of the final sale stage. To further enrich the learning established, I will apply the developed concepts in a dissection of the top five luxury fashion firms, Chanel, Dior, Louis Vuitton, Prada and Gucci. Analyzing each mega-brand, I will evaluate how the company's brand identity has evolved over the course of the firm's heritage and analyze the current brand creative direction (brand identity, ethics and aesthetics). Understanding the brand's persona and image, I will highlight the physical representation through brand codes and symbols to support the firm's positioning as a thriving luxury empire. Lastly, I will interpret the company's latest advertising campaign, deconstructing the application of brand identity as well as the contribution the campaign provides to supporting firm success. Ultimately, after gaining sufficient understanding of what a successful luxury firm is comprised of, I will identify the shortcomings identified within the last firm evaluated, Gucci. I will examine the branding failures of the current state of Gucci, analyzing what contributed to its fall from top luxury brand status. Additionally, I will provide details regarding what measures are currently being taken to regain its superior status as well as provide my own recommendation to the firm. In summation, through the process of understanding successful luxury branding practices, I hope to have enriched not only my understanding of brand identity but have gained the ability to develop my own point of view, to suggest a branding path and measures to be taken to steer Gucci back on a track.
ContributorsGil, Alexandria Southwick (Author) / Peck, Sidnee (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
GEICO Insurance offers a wide range of insurance options to consumers nationwide. The company has experienced exponential growth over the past 15 years largely due to their low rates, ease of purchase, online business model, and their industry-revolutionizing approach to advertising these competitive advantages. Operating primarily within the enormous Property and Casualty sector of the insurance industry, GEICO faces extremely high levels of competition from many well-resourced companies. The most dangerous of which have begun to respond to GEICO's humorous, charming, and often detached advertising strategy through the employment of one of two general strategies; either imitating and attempting to improve upon GEICO's brand image and advertising practices, or else attacking it, insinuating that a company with this appeal does not truly care about its customers or its services. As GEICO has already solidified their low price point and ease of purchase in the minds of consumers, a tactical shift in response to competitive actions is now optimal. To avoid being labeled as a "cut-rate" insurance provider who cares little about the safety or well-being of their clients, and provides them with low quality insurance products and services; the following integrated marketing campaign is proposed. Spearheaded by the slogan "As long as you have GEICO, Things are looking up.", this campaign will focus on raising awareness of the plethora of customer service programs and initiatives already offered by GEICO that are unknown to the general public. The humorous, lighthearted appeal will remain, but the focus on highlighting customer service benefits and the high quality associated with GEICO's product will serve to shift the public perception of GEICO. As a result of this campaign, GEICO will appeal to a broader segment of the market, retain customers for longer period of time, raise awareness of their helpful customer service products and services, and differentiate themselves from the competition.
ContributorsGood, David Gregory (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
As a self-discrepancy arises between who an individual currently is and who they aspire to become, feelings of tension arise. Reactions to this stress are based on various personal beliefs. Our feelings of our potential to reach our desired state can be affected by our orientation of locus of control, or where we believe control is derived from within our life. In the present research, we examine how a person's locus of control--whether they are internal by attributing outcomes to their own actions or external believers that fate and chance drive their life outcomes--affects their reaction to a self-discrepancy in a domain that is important to them, and how this affects valuation of the products used in that domain. We found that while internals and externals behave similarly under feelings of high competence (baseline condition) when a self-discrepancy is not evident, reactions differed under the opposing condition of feeling less competent during their goal pursuit. Externals did not significantly change their belief in the product regardless of the condition (high vs. low competence) while internals took the defeat heavily by significantly decreasing their belief that the goal-related product would help them achieve their goals and decreased their willingness to pay for it.
ContributorsSweet, Megan Ruth (Author) / Samper, Adriana (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor)
Created2015-05
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Tech2Learn, a privately owned tutoring company, serves students in kindergarten through eighth grade at its Phoenix location. The company's founding mission "is for every child to build individual competence and confidence in essential skills." It accomplishes this mission by providing a safe, fun, and engaging environment where children feel comfortable learning. In addition to tutoring in traditional subjects such as math and reading, Tech2Learn also offers a dyslexia reading lab, and a High School Placement Test prep course. The goal of this plan is to find a low cost and easy to manage way for Tech2Learn to market its services and encourage referrals. To achieve this goal, I conducted both an external and internal analysis. In order for Tech2Learn to remain competitive in the industry, it must be aware of trends such as the rapidly evolution of teaching technology, new government mandates on curriculum, and parents' desire to be involved in their children's education. While these trends create opportunities for growth, there are also threats that arise. One threat to Tech2Learn is a large number of competitors in the market. The company relies on its strengths of human capital and unique teaching approach to minimize these threats. The tactics and strategies recommended in this plan are intended to reduce the company's weaknesses. Specifically, tactical recommendations target Tech2Learn's digital presence through the creation of a Facebook page, consolidation of company owned web domains, and updating business information on both owned and earned online sites. Additionally, strategic suggestions aim to prepare Tech2Learn for future growth through the implementation of a formal training procedure, consideration of an additional office location, and differentiation through the early adoption of new technologies, such as virtual reality.
ContributorsCunningham, Sinead Bridget (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Cummings, Deborah (Committee member) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05