Matching Items (18)
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- All Subjects: environment
- All Subjects: Marketing
- Creators: School of Sustainability
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
South Mountain is the largest municipal park in the nation. It is a bundled amenity, providing a series of linked services to the surrounding communities. A dataset of 19,209 homes in 155 neighborhoods within three miles of the park was utilized in order to complete a hedonic estimation for two nearby urban villages, Ahwatukee Foothills and South Mountain Village. Measures of access include proximity to the park, trailhead access, and adjacency to the park. Two regressions were estimated, the first including lot characteristics and subdivision fixed effects and the second using the coefficients for each subdivision as the dependent variable. These estimates describe how the location of a house in a subdivision contributes to its conditional mean price. As a result they offer a direct basis for capturing amenities measured at the neighborhood scale on home values. Park proximity, trailhead access and adjacency were found to significantly influence the price of homes at the 5% confidence level in Ahwatukee, but not in South Mountain Village. The results of this study can be applied to issues of environmental justice and park access in determining which areas and attributes of the park are associated with a high premium. Though South Mountain was preserved some time ago, development and future preservation in the City of Phoenix can be informed by such studies.
ContributorsRamakrishna, Saritha Kambhampati (Author) / Abbott, Joshua (Thesis director) / Smith, V. Kerry (Committee member) / Schoon, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Economics Program in CLAS (Contributor) / Department of English (Contributor)
Created2015-05
Description
College and university campuses can play an important role in a student’s life, and campus outdoor spaces have the ability to positively impact various aspects of student health and well-being. It has long been understood that natural environments can promote health and well being, and in recent years research has begun to examine the impact of parks and landscapes in urban settings on subjective well-being (SWB). Subjective well-being (aka “happiness”) refers to
one’s self-reported measure of well-being and is thought of as having a high level of positive affect, low level of negative affect, and high degree of life satisfaction (Diener, 1984).
This study was conducted to assess the interrelationships between affective experiences, SWB, and usage of campus outdoor spaces in order to learn how outdoor spaces on the Arizona State University (ASU) Tempe campus can be enhanced to increase SWB and usage. In total, 832 students completed a survey questionnaire 1,140 times for six campus outdoor spaces. The results showed that students experience the greatest amount of happiness in the Secret Garden
and James Turrell ASU Skyspace, relaxation/restoration is the affective experience most strongly related to SWB, and SWB is negatively correlated with frequency of visits but positively link with duration of visits. To improve student happiness and usage of outdoor spaces on campuses, planners and designers should work on increasing the relaxing/restorative qualities of existing
locations, creating new spaces for relaxation/restoration around campus, reducing the perception of crowding and noise in large spaces, increasing fun/excitement by adding stimuli and/or opportunities for activity and entertainment, and adding equipment necessary for students to perform the activities they want. In addition to the ASU Tempe campus, the methodology and
findings of this research could be used to improve outdoor spaces on other college and university campuses and other types of outdoor environments.
one’s self-reported measure of well-being and is thought of as having a high level of positive affect, low level of negative affect, and high degree of life satisfaction (Diener, 1984).
This study was conducted to assess the interrelationships between affective experiences, SWB, and usage of campus outdoor spaces in order to learn how outdoor spaces on the Arizona State University (ASU) Tempe campus can be enhanced to increase SWB and usage. In total, 832 students completed a survey questionnaire 1,140 times for six campus outdoor spaces. The results showed that students experience the greatest amount of happiness in the Secret Garden
and James Turrell ASU Skyspace, relaxation/restoration is the affective experience most strongly related to SWB, and SWB is negatively correlated with frequency of visits but positively link with duration of visits. To improve student happiness and usage of outdoor spaces on campuses, planners and designers should work on increasing the relaxing/restorative qualities of existing
locations, creating new spaces for relaxation/restoration around campus, reducing the perception of crowding and noise in large spaces, increasing fun/excitement by adding stimuli and/or opportunities for activity and entertainment, and adding equipment necessary for students to perform the activities they want. In addition to the ASU Tempe campus, the methodology and
findings of this research could be used to improve outdoor spaces on other college and university campuses and other types of outdoor environments.
ContributorsDavis, Kara (Author) / Cheng, Chingwen (Thesis director) / Cloutier, Scott (Committee member) / School of Sustainability (Contributor) / Dean, W.P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"If we really believe in food, we must do something about it, for our voices should be raised above the rest," James Beard said. Today, the word "sustainable" is being linked to almost every facet of our lives. Everything from restaurants to cars to school supplies are marketed as green or sustainable. Businesses have a lot to gain if they are environmentally conscious (Friedman, 2017). Companies that genuinely care about the planet cultivate positive reputations. Needless to say a company's brand and reputation are arguably the most important differentials amongst its competition. Additionally, a company's social responsibility goes hand in hand with talent retention. Companies that care about their staff and the community are more likely to recruit employees that will be advocates of the product and business (Friedman, 2017). A healthy work culture encourages productivity, recruitment and retention. Unfortunately some businesses stretch the truth and make bold sustainability claims in order to reap the above benefits. When it comes to the food service industry, which restaurants are actually living up to the claim of being sustainable? I embarked upon a journey to find the restaurants and chefs that are creating exquisite dishes while protecting the environment and preserving the food chain system. Initially I developed a list of 30 prospective restaurants based upon published material bringing awareness to their environmentally conscious initiatives. Ultimately I selected three diverse restaurants from the list that successfully met the sustainability requirements. I utilized criteria established by The Sustainable Restaurant Association (SRA) as my guideline to evaluate the establishments (Our Sustainability Framework). I immersed myself in the restaurants, camera in hand, to discover more about the ecofriendly food movement in Arizona. I created a YouTube channel where I posted all of my edited film in order to heighten awareness of these socially and environmentally responsible establishments. The vlog series features a different restaurant in each episode highlighting the sustainable culinary and business concepts as well as the savory items on the menu. During this quest I discovered how these restaurants have remained successful while minimizing their ecological footprint. These establishments can serve as a guide to other chefs and business owners who are looking to accomplish the same feats.
ContributorsRandock, Nicole (Author) / Vogt, Christine (Thesis director) / Stephens, Glen (Committee member) / Walter Cronkite School of Journalism & Mass Communication (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
This project is focused on local scale sustainability. The goal is to understand the impact of small unsustainable actions of people, and hopefully create a change in their habits. The focus was plastic usage, such as the use of water bottles, grocery bags, or even the packaging that our food and other products typically come in. Plastic has become an integral part of lives, where we do not even think of our actions as we stuff our leftover grocery bags in its designated drawer. My goal throughout this project was to guide people to an environmentally conscious lifestyle by increasing the likelihood of recycling on the ASU campus. I created an interactive informative presentation that focused on recycling and preventing plastic and unwanted trash from ending up in landfills and oceans. The presentation was given to a small group of participants along with two surveys. There was a survey provided before the presentation to gauge a participant's present recycling habits then there was a survey that was given some time after the presentation to track if certain recycling habits had changed due to the presentation. The post presentation survey did report that there were changes to some of the participants' recycling habits. The research provides suggestions to help increase recycling and waste prevention based off surveys that were widely distributed on campus. The top three suggestions that would help make recycling more prevalent on campus are: education on the subject, more accessibility to recycling bins, and creating an incentive program.
ContributorsVazquez, Juliana Evone (Author) / Parrish, Kristen (Thesis director) / Burke, Rebekah (Committee member) / Civil, Environmental and Sustainable Engineering Program (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University. The research suggests that there is no predictable impact to athlete brand from engaging in politics. Throughout history and in modern times there are examples of athlete's careers getting damaged because of their political involvement as well a instances where the athlete's brand is undamaged by their actions. The primary research results suggest that while the population preferred that sports and politics remain separate, they also believe that athletes have the right to speak out on political issues and engage in protest, and that doing so does not weaken the brand image of the athletes. The information in this research can be used by athletes to determine how their political actions may be received and by companies deciding how sponsoring a politically active athlete may affect their own brand.
ContributorsKeeslar, Alisia Marie (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
With the overall health of the environment rapidly declining \u2014 mostly due to human behaviors, solving the problem of nature deficit disorder and getting more children interested and aware of nature could be paramount to improving the environmental health of our planet. In this study, the relationship between children's learning and emotion is explored. Pre- and post-tests were given to children attending a week-long summer freshwater ecology camp; their knowledge of and emotional connection to different ecological concepts were measured. Two separate ecosystems were tested \u2014 a freshwater ecosystem that was taught over the course of the week, and a marine ecosystem for comparison. Increases in knowledge and emotion were seen in every freshwater ecosystem concept. Additionally, the knowledge and emotion scores were correlated, suggesting a positive relationship between them. The marine ecosystem did not show improvements in concrete knowledge, but showed increases in abstract learning, indicating that the abstract concepts learned about the freshwater ecosystem were able to transfer to the marine. Overall results show the ability of a hands-on learning experience to foster an emotional connection between a child and the subject matter. However, long-term studies are needed to track the relationship between children and their knowledge of and emotional connection to the subject matter.
ContributorsMossler, Max Vaughn (Author) / Pearson, David (Thesis director) / Smith, Andrew (Committee member) / Berkowitz, Alan (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Life Sciences (Contributor)
Created2013-05
Description
This thesis looks at the theory and empirical evidence that surrounds the debate between environmentalists and economists regarding the link between trade liberalization and environmental degradation. The main points of the theory are the scale, composition, and technique effects which, when aggregated, are ambiguous as the harm or benefit of trade's effect on the environment. The empirical evidence studied ranges in time periods from the early 1990s to 2011 and mainly focuses on the existence or absence of an environmental Kuznets curve for certain pollutant. However, the data still proves to be inconclusive. The debate about the possible link between trade and the environment is as important as ever, especially in regards to carbon dioxide emissions. Going forward, it is extremely important that international cooperation regarding emissions targets and abatement goals increases. Trade will prove to be an invaluable tool in this endeavor as it provides a mechanism for the spread of green technology as well as can be used as a method of environmental policy enforcement.
ContributorsCotterell, Emily Claire (Author) / Mendez, Jose (Thesis director) / McDaniel, Cara (Committee member) / School of Sustainability (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05