The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.

My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.

Out of all fifty states, Arizona boasts the greatest number of sunny days, which comes as no surprise to its residents. According to a CDC data report, Arizona has an average of nearly 286 total days of sun exposure. This sheer amount of sunlight could lead to the assumption that Arizona is also leading the way in harvesting this solar energy, but that isn’t the case. According to the S.E.I.A (Solar Energies Industries Association), Arizona is the fifth largest solar producer, while California comes in first by a significant lead. What happened in the history of California that caused this disparity in solar production that we see today and should Arizona follow in its footsteps? In this video essay, I consider the historical impact that climate change has had on California that directly led them to adopt environmental policies, such as wildfires, droughts, smog, and sea-level rise. These events threaten California specifically, due to its uniquely high population, geography, and climate, and they will continue to get worse as climate change subsists. Due to the persistent threat that they face, California was forced to pass environmental regulations that ultimately ended up developing them into a leader in environmental protectionism. Arizona, while also facing droughts, high heat, and poor air quality, has had its environmental progress greatly hindered by a lack of cohesive action at the State level. Based on information from the U.S Energy Information Agency, over the past 30 years, Arizona has been one of, if not the highest, carbon-dioxide emitters in the West. For a time there was some political response to this fact, but eventually, its momentum was halted in favor of economic challenges and continually stunted by mixed agendas, which polarized Arizona parties even more and left city governments to deal with climate change on their own. With solar being the cheapest means of clean energy production, it seems unavoidable that it will develop eventually. Solar becoming a topic of such polarization in Arizona makes it much more challenging, as it can only progress with bipartisan support, but climate change is inevitable so discourse has to be the first step towards meaningful change.