Matching Items (28)
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- Creators: School of Sustainability
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Community gardens are used worldwide to promote sustainable, urban living. They can be used to improve the physical, mental, emotional, and social health of the gardeners and volunteers who utilize their grounds. The gardens may also have a positive impact on the local environment and wider community. This study examines a community garden seeking to expand its involvement in the local neighborhood and searching for ways to include local residents in garden related activities. To this end, the garden was waiting for approval on their non-profit, 501(c)3 status, and was seeking additional data on local residents and perceptions of the garden's activities. This thesis first reviews the literature on the benefits community gardens provide for the individuals living in their communities and their impact on urban development. The thesis then turns to an analysis of one garden, Mesa Urban Garden, rooted in the Downtown District of Mesa, Arizona, and how they are impacting their neighborhood and how garden organizers can respond in new and creative ways to local residents.
ContributorsBooher, Samantha Rose (Author) / Glick, Jennifer (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
The goal of this paper is to serve as a case-study of the youth climate movement at the local level, focusing on how young activists and organizers in Arizona perceive their pathways, motivators, and barriers in the climate movement. In order to answer my research question of ‘What are the different experiences of Arizona youth activists’ involvement in climate action?’, I conducted a case-study of 15 interviews with participants between the ages of 18-25 that varied in racial and gender identity, as well as the duration of their involvement. While this paper does not present a comprehensive view of all experiences of youth climate activists and organizers in Arizona, these interviews highlight the upbringing, background, and the degree of involvement of young climate organizers and activists, ultimately revealing their similar yet unique experiences in the climate movement. Even though further research, discussion, and opportunities are needed to better understand the youth climate movement as well as other emerging social movements, these participants represent the heart of the movement here in Arizona. This case-study sheds light on lived-experiences and urges readers to consider young climate activists and organizers’ varying perspectives on how to support, amplify, and implement their requests for a livable, intersectional, diverse, and inclusive future.
ContributorsNguyen, Minh-Tam (Author) / Fischer, Daniel (Thesis director) / Klinsky, Sonja (Committee member) / School of Sustainability (Contributor, Contributor, Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Environmental activism has played a major role in American politics since the late 1800s, with major victories including the National Park Service Organic Act of 1916 that established the National Park Service to help protect parks and monuments, the Clean Air and Clean Water Acts of the 1960s and 1970s, and the phase-out of ozone depleting chemicals in the 1990s. Yet mainstream activism has stagnated in recent years, facing a variety of problems such as continuing to perpetuate a corporate system in which frontline and minority communities are left behind and only focusing on traditional methods like lobbying and indirect activism that fail to generate mass public support. In contrast, the Sunrise Movement is a new youth-oriented environmental and social organization that has become prevalent in the last five years for their aim to combat both climate change and socioeconomic inequalities through the Green New Deal. With the growing need for climate action that is fair and equitable, this project intended to contextualize the Sunrise Movement within past and current environmental movements as well as the current environmental and political climate in order to then investigate how Sunrise operates and their level of effectiveness in promoting the Green New Deal. I performed a literature review of both past and present news articles as well as journal articles in addition to interviewing experts in the theory and practice of activism to characterize the three waves of environmentalism and lessons learned, the current political sphere and what mainstream activism is working toward, and Sunrise itself. While mainstream and localized radical activism had victories and a certain degree of effectiveness, their lack of inclusivity has failed to encourage the mass mobilization needed for long-term climate legislation. The Sunrise Movement distinguishes itself through disruptive activism and direct engagement: disruptive by challenging the status quo of profit over people, the two party system where both groups are moving toward the right, and the whiteness and liberal locations of the mainstream environmental movement; direct by working with partners across the environmental, social, and labor sphere and working with actionable, hands-on items that encourage participation. Though they have major limitations like ensuring that they are as inclusive as they recognize an environmental movement must be and the risk of being seen as a partisan organization, Sunrise shows that the attitude of the public is moving in favor of the climate and social equity.
ContributorsAlzamora, Madeline Kate (Author) / Fong, Benjamin (Thesis director) / Brian, Jennifer (Committee member) / School of Molecular Sciences (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
The purpose of this thesis is to imagine and predict the ways in which humans will utilize technology to feed the world population in the 21st century, in spite of significant challenges we have not faced before. This project will first thoroughly identify and explain the most pressing challenges the future will bring in climate change and population growth; both projected to worsen as time goes on. To guide the prediction of how technology will impact the 21st century, a theoretical framework will be established, based upon the green revolution of the 20th century. The theoretical framework will summarize this important historical event, and analyze current thought concerning the socio-economic impacts of the agricultural technologies introduced during this time. Special attention will be paid to the unequal disbursement of benefits of this green revolution, and particularly how it affected small rural farmers. Analysis of the technologies introduced during the green revolution will be used to predict how 21st century technologies will further shape the agricultural sector. Then, the world’s current food crisis will be compared to the crisis that preceded the green revolution. A “second green revolution” is predicted, and the agricultural/economic impact of these advances is theorized based upon analysis of farming advances in the 20th century.
ContributorsWilson, Joshua J (Author) / Strumsky, Deborah (Thesis director) / Benjamin, Victor (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Journalism is one of the most far-reaching mediums to inform the public about environmental and sustainability issues. Mass communication has brought this discussion to an unprecedented level of exposure that continues to escalate, and the quality of storytelling must continue to spark discussion about sustainability and environmental problems. The quality of environmental journalism, the “researching, verifying, writing, producing and broadcasting of news about the environment” to and for the public sphere, has been a subject of much debate (Pezzullo & Cox, 2012). This beat, relatively new, is an emerging one that serves the public by explaining the importance of protecting and preserving the environment. However, sometimes journalists’ work falls on deaf ears. In order for environmental journalists to be effective storytellers with robust, reliable work that resonates with audiences, they must continue to improve the effectiveness and captivating qualities of their work.
This project will explore how the American public perceives environmental reporting, constraints on its production, an assessment of the industry’s success and growth, and advice from current journalists. I will conclude with a list of the best practices for captivating and effective storytelling. Finally, I will close with a reflection based upon my creative project, a multimedia piece on how citrus crops in Arizona are affected by honey bees. I aim to provide student journalists with an informal guide to the key skills that will help them excel not only in reporting on a certain sustainability topic, but also on the environment as a whole.
This project will explore how the American public perceives environmental reporting, constraints on its production, an assessment of the industry’s success and growth, and advice from current journalists. I will conclude with a list of the best practices for captivating and effective storytelling. Finally, I will close with a reflection based upon my creative project, a multimedia piece on how citrus crops in Arizona are affected by honey bees. I aim to provide student journalists with an informal guide to the key skills that will help them excel not only in reporting on a certain sustainability topic, but also on the environment as a whole.
ContributorsHenne, Sarabeth Baxter (Author) / French, Lynn (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Coffee is one of the most widely consumed beverages in the world, with a staggering 1.4 billion cups of coffee poured a day (Coffee Consumption around the World). One-point six percent of total US GDP is made up by coffee operations and fuels 1.6 million jobs in the United States (The Global Coffee Industry). However, with an increasingly complex political and economic world, along with the threat of climate change, the world’s coffee supply is at risk of total collapse. There are two primary varieties of coffee consumed in the world, Arabica and Robusta coffee. Most coffee producing countries run along the equator and are generally classified as developing economies. The global south is relied upon for coffee production. “Across Mexico and Central America, over 4 million people depend directly on coffee production for their livelihoods” (An Integrated Framework). Coffee production helps boost these economies and support families financially, with many workers having to support dependent individuals.
ContributorsWinter, Lauren Dorothy (Author) / Keane, Katy (Thesis director) / Printezis, Antonios (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05