Filtering by
- All Subjects: Climate Change
- All Subjects: Marketing
- Creators: School of Sustainability
To mitigate climate change, carbon needs to be removed from the atmosphere and stored for thousands of years. Currently, carbon removal and storage are voluntarily procured, and longevity of storage is inconsistently defined and regulated. Clauses can be added to procurement contracts to require long-term management and increase the durability of storage. Well-designed and properly enforced contracts can pave the way to future regulation for long-term carbon management.
In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.
Climate change is impacting fisheries through ecological shifts altering the geographical distribution and quantity of fish species. About 60% of United States fish caught by volume is caught in the Alaska region, with Alaska's economy dependent on fisheries. Additionally, fisheries are an important source of employment for many Alaskan communities. Therefore, it is important to have policies and strategies in place to prepare for ongoing climate impacts. One step to support better tailoring policy to support those most likely to be negatively impacted is to identify the fishing communities most vulnerable to climate change. This study uses data on vulnerable fish species and fishery catch by species and community to identify what communities are most vulnerable to changing climate conditions. I identify 26 communities that are fishing climate vulnerable species. I then use vulnerable fish species revenue data to identify communities most at risk either because they generate a substantial amount of revenue from these species or a substantial proportion of their total revenue is derived from these species. Using species-specific revenue, I show that Sablefish contribute the most to this vulnerability.
This study explored the consumer response and behavioral patterns in relation to sustainability marketing on food packaging. Following a global trend towards sustainability, there has been a recent explosion in the amount of sustainability labels consumers can find on product packaging, though it is not necessarily an indicator of growth of sustainable products in terms of market share. Many marketing factors, such as, price or quality, can influence dietary decisions individuals are making for their households. In the same way, labels that advertise qualities, including ethical production or minimal environmental impact may persuade consumers to buy a product, regardless of whether or not certifications are accurate. The question arises whether individuals are more likely to buy a product that has a sustainability label. More specifically, does this still hold, even if they do not know what that label actually represents? During this study, a variety of household shoppers were surveyed to gather data on consumer awareness, intentions, and overall attitudes towards the credibility and importance of these labels.
This thesis will examine possible connection points between the health of a local environmental/climate news ecosystem and that local community’s belief in and vulnerability to the effects of climate change in Central Appalachia and Northern Virginia. The three counties that will be studied in Virginia are Arlington, Buchanan and Wise Counties. This research will be mainly a hypothesis-generating descriptive analysis of data, coupled with both interviews with researchers and local experts, in addition to observations from relevant literature about the possible connections between availability of environmental news with climate change, institutional belief and climate vulnerability data. The local history of resource extraction will also be explored. The point of this thesis is not to prove that a lack of access to strong, locally focused climate and environmental news increases vulnerability to the effects of climate change (although it does raise this as a possibility). Rather, it is to continue a conversation with journalists, media professionals and climate professionals about how to approach understanding and engaging groups left out of the climate conversation and groups who've been traditionally underserved by news media when it comes to climate information and appeals for institutional trust. This conversation is already happening, especially when it comes to the importance of the health of local, community focused news in general in Appalachia, but given the urgency and scale of the climate crisis, merits continuation and some inquiry into environmental news.