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- All Subjects: Marketing
- All Subjects: Arizona
- All Subjects: French
- Creators: School of International Letters and Cultures
Description
As Arizona enters its fifteenth year of drought and Lake Mead hits historic lows, water management and policy planning will become increasingly important to ensure future water security in the Southwestern region of the United States. This thesis compares water demand trends and policies at the municipal level in Phoenix and Tucson, Arizona over the time period from 1980-2010. By analyzing gallons per capita per day (GPCD) trends for each city in the context of population growth, drought, and major state and local policies over the twenty year period, reasons for declines in per capita water demand were explored. Despite differences in their available water sources and political cultures, both the City of Phoenix and the City of Tucson have successfully reduced their per capita water consumption levels between 1980 and 2010. However, this study suggests that each city's measured success at reducing GPCD has been more a result of external events (supply augmentation, drought, and differing development trends) rather than conservation and demand reduction regulations adopted under the auspices of the Groundwater Management Act.
ContributorsSnyder, Rachel Claire (Author) / Larson, Kelli (Thesis director) / Hirt, Paul (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
This work aims to give the general public a unique insight into French urban culture through my experience while living and filming a personal documentary in Lyon, France. The goal of the project is to examine and consequently describe what this culture consists of while comparing and contrasting it to our own urban culture. The work depicts the creators and performers of the culture as well as its audience, which differs from our own here in the U.S in part thanks to France's efficient public transportation system, used by people from every social class. Immersing myself in this fascinating world truly helped me get through to the heart of the French people and artists that make up the urban culture in Lyon. Observing performances and daily practices while digging deep into each artist's story allowed me to unravel the identity of this culture one person at a time.
ContributorsGradilla, Cesar Uriel (Author) / Bahtchevanova, Mariana (Thesis director) / Chabaud, Aurélie (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2015-05
Description
In this study, the packaging and labeling of milk and coffee was compared between Walmart and Sprouts. The pricing, the sourcing, the certifications and the overall shelf presence of the items was taken under consideration. After studying the packaging of both, a new design incorporating the applicable labels, customer appeal and appropriate green marketing was created for both the commodities.
ContributorsBhatt, Rashi Hitesh (Author) / Collins, Shari (Thesis director) / Keahey, Jennifer (Committee member) / School of International Letters and Cultures (Contributor) / School of Earth and Space Exploration (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.
ContributorsKagiyama, Kristen (Co-author) / Le, Alethea (Co-author) / Chien, Hsui Fen (Thesis director) / Chau, Angie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
ContributorsNeerhof, Samantha Noel (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A social phenomenon in the United States characterizes French language and culture by aristocracy and prestige, sometimes even going so far as to align francophones with pretentiousness or false sophistication. By means of etymological analysis of the registers of American politics, economics, higher education, fashion, and art, I present the remarkable consistency (if not disproportionality) of French-derived vocabulary within the lexicons of these upper class cultural territories. Final conclusion is reached using the analytic lenses of linguist Norman Fairclough and sociologist Thorstein Veblen in their respective works Language and Power and Theory of the Leisure Class, which together supply a sociolinguistic understanding of the French-elite nexus. Using such information, I seek to explain the phenomenon as an American ideological concept. As French expressions are substantially and conspicuously employed within the lexicons and customs of the aforementioned cultural territories of the American upper class, French lexicality and culture become entangled with high society (sociolexical entanglement) and popular aesthetics (vogue lexicality). This intermixture subsequently engenders a French-elite nexus that manifests through either lexical emulation or lexical disaffection. To illustrate this occurrence, I offer evidence of America's persuasion of its upper class's association with French by presenting relevant expressions in the class-pervasive medium of American cinema. I argue that, in entirety, these sociolexical components frame the development of a larger French-elite ideology.
ContributorsSeby, Charles Michael (Author) / Bahtchevanova, Mariana (Thesis director) / Poteet, Lesley (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As my year abroad in France was vastly approaching, it became apparent that the accessibility of certain resources would prove beneficial in the pursuit of my honors thesis in French. Thus, even before my departure it was decided that I would focus on the French texting language. While the specifics were not yet fully developed, it was certain that the subject was relevant as the use of communication technologies were becoming more prevalent amongst younger generations. Upon my arrival in Lyon, the objective of my thesis was realized as I began to slowly understand the descriptive nuances of both spoken French and the ever-changing texting language. As a language student, it felt necessary to understand and analyze both the prescriptive and descriptive facets of the French language, including those of the text shorthand. Therefore, it was my intention to learn the vocabulary and linguistic traits that were most frequented in this distinct jargon, not solely for myself, but also for my fellow students of French. This task was accomplished by reading and recording the text messages from ten native speakers. These texts were then compiled into a proper corpus, which was primarily used as the resource for the further applied projects I wished to create. Given this research, a type of dictionary was organized from the words that I found to be most exemplary of the French texting language. In addition, an analysis was also written concerning the common linguistics traits found in the corpus. It was my intent to provide the students of Arizona State University with relevant resources that could assist in the immersion process during or before their study abroad experience. In pursuit of any language, it seems that it is integral to maintain a sense of understanding of all common elements of a language, as they are constantly evolving. Thus, it was important for me in my attempt to master French that I understood all the nuances of the vernacular that were being used by the native speakers.
ContributorsMarquez, Monique Evangeline (Author) / Bahtchevanova, Mariana (Thesis director) / Danton, Naomi (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2014-12
Description
The Science of Water Art project is a collaborative work that brings together professionals, community members, college students and children to think about the role that water plays in each of our lives. Using a sample of 4th grade classrooms in Maricopa County, over 3000 drawings of children's perception of water today and in the future were collected. The 9-11 year olds were asked to draw pictures of 1) how they saw water being used in their neighborhood today (T1), and 2) how they imagined water would be used in their neighborhood 100 years from now (T2). The artwork was collected and coded for nine different themes, including: vegetation, scarcity, pollution, commercial sources of water, existing technology, technology innovation, recreational use, domestic use, and natural sources of water. Statistically significant differences were found between boys and girls for vegetation, technology and domestic use themes. This project allows for a look into how climate change and water insecurity is viewed by younger generations and gives a voice to children so that they may share their outlooks on this vital resource.
ContributorsVins, Holly Elizabeth (Author) / Wutich, Amber (Thesis director) / Newland, Judy (Committee member) / Beresford, Melissa (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2013-05
Description
ABSTRACT ALEXANDRA CORVINO: The Threat of Piracy to the Film Industry and How to Combat Movie Theft Film piracy is defined as: Obtaining movies by either purchasing or acquiring an illegally produced VHS/DVD/VCD through a commercial source, making illegal copies for oneself, receiving from a personal source an illegal copy of a legitimate VHS/DVD/VCD, downloading them from the Internet without paying, or acquiring hard copies of illegally downloaded movies. This work focuses on the effects of piracy on the film industry and methods to combat movie theft. Film piracy affects numerous facets of the entertainment industry, as well as numerous seemingly unrelated industries. Pirates can be anyone and everyone, as increasing technology makes it easier than ever to illegally obtain a copy of a film. Movie theft constitutes an immense threat to the financial structure of studios, the domestic and international economy, and the film industry in its entirety, including the careers of everyone involved. In addition, movie distributors are forced to change their strategies by utilizing the Internet, advanced technology, and the larger global economy, in order to make a profit. Finally, in order to ensure a film's worldwide success, Hollywood studios have to change their marketing techniques by participating in digital promotion and by catering to the international market. This work discusses a variety of methods that studios have implemented as an attempt to combat piracy, such as reducing the price of movies, educating consumers on the ethical dilemma, enforcing copyright laws, and utilizing advanced technology. However, none of their efforts have proved successful. In order to combat piracy once and for all, studios must restructure their business models entirely.
ContributorsCorvino, Alexandra Marie (Author) / Valenti, F. Miguel (Thesis director) / Trotta Valenti, Laurie (Committee member) / Bernstein, Gregory (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor) / School of Theatre and Film (Contributor)
Created2013-05
Description
A new class of entrepreneurs is emerging in China, who are using a business model approach to solve societal problems. A small but growing niche of these so called "social entrepreneurs" is attempting to address long standing problems in the agricultural sector stemming from the three agricultural issues of farmers, agriculture and rural areas. In order to understand what social entrepreneurship means in the Chinese context, the motivations behind it, and the opportunities and problems related specifically to agricultural sector, interviews were conducted with social entrepreneurs, research institutes, and social fostering organizations in multiple tier-one cities in mainland China. Results show that the concept of social enterprise is comprehended in a very different way in the Chinese context relative to the general usage of the term in the literature. Social enterprises in the agricultural sector are divided into categories of Community Supported Agriculture-based organic farms, farmers' markets, food educators and city farmers. This is a growing group of entrepreneurs who could be better supported on the basis of resources and protection by the government, law and policy, universities, and a united producer and consumer front.
ContributorsGray, Christopher Stephan (Author) / Aggarwal, Rimjhim (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2013-12